Can Generative Artificial Intelligence Drive Sustainable Behavior? A Consumer Adoption Model for Ai-Driven Recommendations DOI

Andri Dayarana K. Silalahi

Опубликована: Янв. 1, 2024

Язык: Английский

Students’ perceptions of ‘AI-giarism’: investigating changes in understandings of academic misconduct DOI Creative Commons
Cecilia Ka Yuk Chan

Education and Information Technologies, Год журнала: 2024, Номер unknown

Опубликована: Ноя. 11, 2024

Abstract This novel study explores AI-giarism , an emergent form of academic dishonesty involving AI and plagiarism, within the higher education context. The objective this is to investigate students’ perception adopting generative for research purposes, their understanding traditional plagiarism AI-plagiarism. A survey, undertaken by 393 undergraduate postgraduate students from a variety disciplines, investigated perceptions diverse scenarios. findings portray complex landscape with clear disapproval direct content generation ambivalent attitudes towards subtler uses AI. introduces instrument explore conceptualisation AI-giarism, offering significant tool educators policy-makers. scale facilitates discussions around AI-related misconduct, contributing pedagogical design assessment in era integration. Moreover, it challenges definitions emphasising need adapt response evolving technology. provides pivotal insights academics policy-makers concerning integration technology education.

Язык: Английский

Процитировано

2
ChatGPT Adoption in Marketing: Exploring Drivers and Barriers through Behavioral Reasoning Theory DOI
Moein Aminifard,

Vahid Makizadeh,

Reza Ahmadi Kahnali

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 17

Опубликована: Окт. 7, 2024

Recent advancements in Generative Artificial Intelligence (GAI) have paved the way for developing sophisticated language models such as ChatGPT, which are widely employed across various areas, including marketing. However, despite its benefits marketing, little attention has been paid to understanding factors influencing ChatGPT adoption among marketing professionals. Also, existing literature tends focus more on advantages of while there is a paucity studies focusing potential barriers adoption. To fill these gaps, framework was developed using Behavioral Reasoning Theory and validated through survey 390 experts. The study finds that marketers' reasons (against) positively (negatively) influence their attitude intention toward uncertainty avoidance cultural value significantly affects attitudes reasoning. Furthermore, this highlights digital literacy's moderating role, intensifying negative relationship between "reasons against" adopt though it does not affect association attitude. Additionally, findings offer managerial guidance facilitating GAI tools.

Язык: Английский

Процитировано

1
Exploring the Role of Generative AI Awareness in Shaping Student Perceptions DOI

Simi Simon,

Samyuktha Paliathuparambil Suresh,

Santhosh Nithyananda

и другие.

Contributions to finance and accounting, Год журнала: 2024, Номер unknown, С. 519 - 531

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

1
Students’ participation in transnational higher education: motivations for choosing a short-term study abroad programme DOI
Xu Liu,

Xiantong Zhao,

Yanhao Xiong

и другие.

Compare A Journal of Comparative and International Education, Год журнала: 2024, Номер unknown, С. 1 - 20

Опубликована: Сен. 27, 2024

Язык: Английский

Процитировано

0
Can Generative Artificial Intelligence Drive Sustainable Behavior? A Consumer Adoption Model for Ai-Driven Recommendations DOI

Andri Dayarana K. Silalahi

Опубликована: Янв. 1, 2024

Язык: Английский

Процитировано

0