Administrative Sciences, Год журнала: 2024, Номер 14(9), С. 210 - 210

Опубликована: Сен. 9, 2024

This study focuses on the effect of multichannel marketing communication in retail pharmacies to establish customer satisfaction a world experiencing digitalization health sectors. The objective is understand acquisition and retention practices, role online offline integrated communication, extent preference for various channels. As part study, quantitative analysis publications included review was made using articles reports published from 2014 2024. conducted aspects multiple channels pharmacy healthcare-associated fields. studies identified that comprehensive channel enhancement policies positively affect generation revenues, reduction costs, information delivery schedules pharmaceuticals. Depending channel, consumers’ needs wants differ, there success personalizing presenting reasonably logical thoughts people. Synchronicity effectively increases customers’ power, trust, satisfaction. E-marketing has always been significant enhancing touch points, which why digital transformation vital. further supports fact mandatory prevalent, highly competitive environment. implementation also presupposes knowledge consumer differences, synergy contacts, emphasis personalization, fast adaptation changing technological environment, but often within framework severe legislation.

Язык: Английский