Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity DOI Creative Commons
Jian Wang, Ziqi Zhong

Scientific Reports, Год журнала: 2025, Номер 15(1)

Опубликована: Май 21, 2025

Abstract This study investigates how eco-positioning strategies influence consumers’ evaluations of fashion brands, their willingness to pay for eco-friendly products, and sustainable consumption intentions. Based on the Theory Planned Behavior Value-Belief-Norm Theory, this constructs an integrated analysis framework. Data were collected through a structured online experiment, wherein participants completed three randomized experimental modules, each testing distinct dependent variable. Within module, independently assigned different stimuli. The results indicate that significantly affects brand evaluation purchase intention, with process-related having stronger effect. High familiarity enhances effectiveness strategies. Strong remarkably increases pay, perceived environmental sustainability playing important mediating role. Additionally, intention under advertising is markedly higher than other conditions, concern involvement acting as key moderating factors.

Язык: Английский

Can carbon labels shift consumers towards sustainable food? Evidence from Chinese consumers DOI Creative Commons

Yalin Xu,

Zhiwen Zhang,

Yanjun Ren

и другие.

Sustainable Futures, Год журнала: 2024, Номер 8, С. 100363 - 100363

Опубликована: Ноя. 3, 2024

Язык: Английский

Процитировано

4

Risks, resilience and sustainability of plant-based protein chains in Europe: a stakeholder analysis DOI
Margo Degieter, Márcia Dutra de Barcellos, Xavier Gellynck

и другие.

British Food Journal, Год журнала: 2025, Номер unknown

Опубликована: Март 26, 2025

Purpose As the global demand for alternative protein sources grows, understanding perceptions of key stakeholders in agri-food chain is critical to fostering sustainable and resilient food systems. This study investigates stakeholders' views on risk, resilience sustainability within plant-based chains. It aims cluster based these identify factors that influence membership. Design/methodology/approach A survey was conducted with participants including consumers, farmers, industry professionals policymakers across several European countries ( n = 482). Hierarchical non-hierarchical analyses were used group stakeholders, while logistic regression identified influencing Findings Stakeholders segmented into two groups: optimistic advocates, who have a positive outlook chains, cautious conventionalists, remain sceptical. The analysis reveals like familiarity proteins, attitudinal certainty stakeholder type significantly perceptions. Respondents are familiar proteins respondents higher more likely belong advocates cluster, farmers conventionalists compared other stakeholders. Originality/value first evaluate compare multiple categories towards Additionally, this exploring an context, further contributing novelty.

Язык: Английский

Процитировано

0

Climate change menu labels in a university cafeteria: effects on student’s diets, perceptions, and attitudes DOI Creative Commons
Julia A. Wolfson, Daphene Altema-Johnson,

Ariana Yett

и другие.

Appetite, Год журнала: 2025, Номер 211, С. 108001 - 108001

Опубликована: Апрель 6, 2025

Climate change is an urgent public health threat that requires robust and multi-sector action, including strategies to shift food choices toward more sustainable options. menu labels in university settings have the potential over short- long-term. In this pre-post-intervention study, we implemented traffic-light style climate impact communicating greenhouse gas emissions (GHGE) of foods two dining halls at a private Maryland, USA. We compared student dietary intake, perceptions, procurement pre- post-intervention. Compared baseline period with matching 4-week cycle, found no significant changes students' overall quality, few differences frequency consuming key groups. One three students (33 %) sample (n = 186) noticed on menus, nearly half surveyed (48 said they would like continue be displayed halls. The majority reported did not influence their hall (56 or elsewhere (67 %). More than 60 % believed healthy diet includes meat, ∼40 meatless meals are filling. important strategy for universities consider increase awareness impacts choices, but other strategies, such as shifts types offered menu, may also needed reduce GHGE programs.

Язык: Английский

Процитировано

0

Which Consumers Change Their Food Choices in Response to Carbon Footprint Labels? The Role of Political Ideology and Other Socio-Demographic Factors DOI Open Access
Julia Lenk, Pierre Chandon, Shemal Doshi

и другие.

Nutrients, Год журнала: 2025, Номер 17(8), С. 1321 - 1321

Опубликована: Апрель 10, 2025

Background/Objectives: The effectiveness of eco-labels in encouraging more sustainable food choices varies across studies. We investigate whether consumers’ characteristics may explain this heterogeneity the context carbon footprint labeling by studying moderating role sociodemographic factors (age, gender, ethnicity, occupation), socioeconomic status (education and subjective position), place residence (rural to urban), political ideology. Methods: manipulated proportion carbon-labeled products two incentive-compatible pre-registered choice experiments. first (n = 715) asked consumers shop for instant meal an online grocery store containing a category’s complete product assortment. second 1233) forced make tradeoffs between preferences emissions consecutive cut fruit products, one without another with labels. To capture potential lasting effects, we collected purchase intention data from same respondents several months after exposure both Results: Across studies, increasing label led liberals centrists choose lower-emission foods but had minimal or no impact on conservatives (although it never backfired). None other individual moderated effects controlling However, young age, low position, urban indirectly improved responsiveness predicting liberal observed persisted four not longer. Conclusions: These findings demonstrate critical ideology provide actionable insights improve targeting design sustainability interventions.

Язык: Английский

Процитировано

0

Missing the forest for the trees: Considerations for the use of nature in consumer spaces DOI Creative Commons
Marc G. Berman,

Amy L. Strauss

Journal of Consumer Psychology, Год журнала: 2025, Номер unknown

Опубликована: Апрель 24, 2025

Язык: Английский

Процитировано

0

Eco positioning drives sustainable fashion consumption through process related strategies and brand familiarity DOI Creative Commons
Jian Wang, Ziqi Zhong

Scientific Reports, Год журнала: 2025, Номер 15(1)

Опубликована: Май 21, 2025

Abstract This study investigates how eco-positioning strategies influence consumers’ evaluations of fashion brands, their willingness to pay for eco-friendly products, and sustainable consumption intentions. Based on the Theory Planned Behavior Value-Belief-Norm Theory, this constructs an integrated analysis framework. Data were collected through a structured online experiment, wherein participants completed three randomized experimental modules, each testing distinct dependent variable. Within module, independently assigned different stimuli. The results indicate that significantly affects brand evaluation purchase intention, with process-related having stronger effect. High familiarity enhances effectiveness strategies. Strong remarkably increases pay, perceived environmental sustainability playing important mediating role. Additionally, intention under advertising is markedly higher than other conditions, concern involvement acting as key moderating factors.

Язык: Английский

Процитировано

0