Crafting Digital Pathways

International Journal of Asian Business and Information Management, Год журнала: 2025, Номер 16(1), С. 1 - 18

Опубликована: Март 14, 2025

The COVID-19 pandemic has profoundly affected various facets of society in Indonesia, with the business sector, particularly micro, small, and medium enterprises (MSMEs), facing considerable challenges. A notable transformation brought about by is rapid integration social media MSMEs. global lockdowns movement restrictions disrupted supply chains, impacting raw material procurement, production, distribution processes, resulting substantial operational delays. This study aims to investigate impact adoption on performance MSMEs within fashion sector amidst pandemic. Employing technological, organizational, environmental framework, encompassing antecedent factors for analyzing MSMEs, research utilizes purposive sampling quantitative methods involving 266 MSME owners Jakarta. Utilizing partial least squares structural equation modeling software data analysis, results hypothesis testing reveal a positive influence organizational performance.

Язык: Английский

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The Effect of Digital Marketing Through Social Media and Tourism Attractiveness on Visitor Interest

JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat), Год журнала: 2024, Номер 11(1), С. 26 - 38

Опубликована: Май 14, 2024

Social media marketing and tourist attraction are among the factors that influence visiting interest. This study aims to analyze effect of digital through social on interest in Kandri Tourism Village, Gunungpati, Semarang. The research method used associative causal quantitative research. sampling technique was a non-probability purposive technique, sample 100 respondents obtained. data collection this distribute questionnaires directly. Data analysis using SPSS (Statistical Program for Science) v.26 Windows software. validity test uses reliability tests. inferential techniques, namely multiple linear regression results showed simultaneously positively affected which amounted 49.5%. provides references regarding influencing future village managers utilize promote villages more effectively. In addition, efforts increase attractiveness can also support increased visitor

Язык: Английский

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Women’s Participation in Cultural Tourism Based Community Empowerment

JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat), Год журнала: 2024, Номер 11(1), С. 49 - 61

Опубликована: Май 14, 2024

Kampung Batik is one of the cultural tourism destinations and has been largest producer in Semarang city since 18th century. Most population consists women who are actively involved activities. The research aims to describe stages, forms, impact women’s participation community empowerment. study was designed with a descriptive qualitative approach involving three female members, including Tourism Assistance Community Kampoeng Djadhoel chairman, Neighborhood Head Batik, community. Data were collected through participatory observation, interviews, documentation. validity testing carried out using triangulation sources techniques. stages data analysis collection, reduction, presentation, conclusion drawing. results showed that included decision-making, activity implementation, monitoring evaluation, utilization development results. positive increased employment, income, skills; negative effect problem arising from waste management. This can be reference for government, society, improve welfare

Язык: Английский

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Green Growth and Beyond: The Influence of Environmental Practices, Financial Management, Market Access, and Digital Integration on the Resilience and Sustainability Business Practices of MSMEs in Indonesia

International Journal of Business Law and Education, Год журнала: 2024, Номер 5(1), С. 681 - 694

Опубликована: Март 3, 2024

This study looks into how market accessibility, digital integration, financial management, and environmental practices affect the sustainability resilience of Micro, Small, Medium-Sized Enterprises (MSMEs) in Indonesia. Data analysis is done using Structural Equation Modeling with Partial Least Squares (SEM-PLS) a quantitative manner sample 274 MSMEs. The diversity respect to industry sectors, geographic regions, company sizes demonstrated by descriptive statistics. structural model findings show positive substantial correlations between elements under investigation sustainability, while measurement validates validity reliability constructs. results are stable, as supported bootstrapping analysis, fit indices good predictive relevance. interpreted discussion, which also provides policymakers business practitioners useful insights. adds our theoretical understanding MSME dynamics offers guidance on develop resilient sustainable practices.

Язык: Английский

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Problem analysis of financial aspects of halal culinary micro enterprises

E3S Web of Conferences, Год журнала: 2024, Номер 499, С. 01004 - 01004

Опубликована: Янв. 1, 2024

This research aims to recommend priority problems that must be resolved regarding the financial aspects of halal culinary micro-enterprises in Bangkalan Regency. Data on micro business was taken using interview, observation, documentation, literature study and questionnaire methods. A instrument used obtain data weighting businesses. The questions asked are related preferences assessments being evaluated. respondents were 12 people who determined a purposive sampling technique, with criteria understanding businesses which included academics, bureaucrats, actors, associations banking employees. collected is processed Analytic Hierarchy Process modeling, starting from identifying goals, analyzing results. Through Process, it can seen main challenge faced by Regency poor records have an impact sustainability growth. Therefore, improving top needs addressed training, use applications simple easy use. government provide training assistance as well incentives or subsidies implement good recording system. Good will encourage growth strengthen regional national economy.

Язык: Английский

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Effective Development communication strategies for enhancing MSME empowerment in the Cikadu Tourism Village, Tanjung Lesung

E3S Web of Conferences, Год журнала: 2024, Номер 592, С. 06013 - 06013

Опубликована: Янв. 1, 2024

Regency development of tourism in Tanjung Lesung, Pandeglang Regency, has been slow due to the suboptimal role village officials, low awareness among local tourists, inadequate facilities, and impact COVID-19 pandemic. This study aims analyze communication strategies employed by Government developing assess economic empowerment community Cikadu village, formulate more effective strategy recommendations. The research approach is qualitative, utilizing a case method. Data were collected through interviews, observations, document studies with respondents such as government members, industry players. results indicate that integrated both online offline channels are Tourism Village. SMEs, particularly production batik, play key enhancing appeal economy. support form training promotion strengthens contributions SMEs. Key challenges, limited digitalization can be addressed technological support. Adapting crucial overcoming these challenges. Collaboration between government, community, organizations, well successful Lesung.

Язык: Английский

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The Disabled Community Empowerment Model with Social Entrepreneurship Approach to Tenoon Business

Jurnal Informasi dan Teknologi, Год журнала: 2024, Номер unknown, С. 92 - 98

Опубликована: Май 16, 2024

The idea of community-oriented resource management (local management) is a development figure that tries to answer challenges like poverty, environmental degradation, and the lack community participation in process concerns them. This research aims build an inclusive empowerment model through social entrepreneurship approach creative economy sector. study uses qualitative descriptive method which includes data collection observation, interviews, documentation using key additional information. Data analysis techniques used are collection, reduction, presentation conclusion.The results show empowering people with disabilities tenoon businesses based on strengths capabilities so sector it can produce self-recognition, self-confidence self-reliance support person, power profit strengthening next empowerment.

Язык: Английский

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The Effect of Organizational Culture, Digital Marketing Strategy, Service Quality, and Environmental Sustainability on Customer Satisfaction of MSME products in Indonesia

Jurnal Riset Ekonomi Manajemen (REKOMEN), Год журнала: 2024, Номер 6(2), С. 181 - 196

Опубликована: Март 1, 2024

This research investigates the various factors influencing customer satisfaction in Indonesia's context of Micro, Small, and Medium Enterprises (MSMEs). By examining interaction between organizational culture, digital marketing strategy, service quality, environmental sustainability, this study aims to explain how these elements collectively influence satisfaction. Data was collected from 300 Indonesian MSMEs their customers analyzed using Smart-PLS 4. The results showed a significant positive relationship Organizational sustainability have different but interconnected roles shaping MSMEs. findings provide valuable insights for Indonesia, showing that developing customer-centric implementing effective strategies, maintaining high quality standards, integrating practices can improve contribute business growth competitiveness dynamic market.

Язык: Английский

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Assessing Tourism Competitiveness in Pamekasan Regency: A Tourist Perspective

BIO Web of Conferences, Год журнала: 2024, Номер 146, С. 01068 - 01068

Опубликована: Янв. 1, 2024

Pamekasan district has several interesting tourist attractions, such as Jumiang Beach and Kehi Hill, but these spots have not yet become the main choice for tourists. The problem identified is low competitiveness of compared to others in region. solution proposed involves analyzing tourism Regency from perspective research contribution provide insights improving policies Pamekasan. This employs a quantitative descriptive method using purposive sampling techniques Slovin formula obtain sample 80 Samples were drawn frequent visitors both other areas. combines commonly used dimensions indicators, including facilities, accessibility, infrastructure, sacrifices (time, energy, money), along with satisfaction. results reveal that satisfaction preferences significantly influence visits, supporting findings Miragaia, Conde, Soares (2016). Pamekasan's found be lower than attractions outside Madura competitive within Madura. study concludes Pamekasan’s could improve stronger governmental community collaboration managing sites. contributes policy development aimed at boosting through multi-stakeholder collaboration..

Язык: Английский

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Festival Economy: The Impact of Events on Sustainable Tourism

Jurnal Kepariwisataan Destinasi Hospitalitas dan Perjalanan, Год журнала: 2023, Номер 7(2), С. 178 - 195

Опубликована: Дек. 31, 2023

Tourism is like a “treasure” and needs to be developed in order attract visitors an area. The advantage of those who have destination with the presence various attractions, events, local culture considered bonus. case study tourism sector Samarinda City has not yet line expectations, therefore we started aspects festival economic which are expanded into three dimensions (event management, sustainable tourism, branding). Evaluation find out how big its role is, filtered by multiple regression analysis. We collected data based on surveys, it conducted direct interviews respondents had good understanding demographic, social cultural conditions. survey coverage determined time place considerations, so they aimed specifically at two-day “The 354th Anniversary City” 2022. outcome this concludes that event management significant effect branding. In that, also found branding can play both relationship between branding, because results significant. Further, our need enrich findings novelty will continue. theoretical or practical landscape teaches about market segmentation middle transition, especially boosting commodities towards new trends.

Язык: Английский

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