A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts DOI Creative Commons
Aliya A. Gataullina,

Alina F. Garyaeva,

Alina A. Zyabbarova

и другие.

Upravlenets, Год журнала: 2025, Номер 15(6), С. 30 - 47

Опубликована: Янв. 13, 2025

In the context of digitalization, a strong image university based on values, mission and unique features is key factor influencing popularity in cyberspace. The article develops methodology for assessing awareness digital environment determining its reputation through analysing frequency web queries Yandex search engine. entrepreneurial concept constitutes theoretical framework study. research method quantitative approach to statistical analysis continuous array text data. Empirical data include official regulations educational insti tutions, from Ministry Education Science Russian Federation Federal State Statistics Service (Ross tat), analytics. Our involves names popular cyberspace comparing indicators universities’ reputation. paper presents Russia’s top-20 universities with highest levels queries, top-10 all federal districts (FDs). Six out eight (exclud ing Southern North Caucasus FDs) are represented ranking. Central FD, especially Moscow, generate largest number which may indicate high interest capital’s universities. study specifies reputa tional risks associated charters, namely ambiguous abbreviations limited options. To avoid confusion, it necessary single formalize most common them. One particular name should be used enhance attractiveness, reduces reputational and, thus, creates image.

Язык: Английский

A methodology for assessing and managing university awareness in the digital environment: A case of Russia’s federal districts DOI Creative Commons
Aliya A. Gataullina,

Alina F. Garyaeva,

Alina A. Zyabbarova

и другие.

Upravlenets, Год журнала: 2025, Номер 15(6), С. 30 - 47

Опубликована: Янв. 13, 2025

In the context of digitalization, a strong image university based on values, mission and unique features is key factor influencing popularity in cyberspace. The article develops methodology for assessing awareness digital environment determining its reputation through analysing frequency web queries Yandex search engine. entrepreneurial concept constitutes theoretical framework study. research method quantitative approach to statistical analysis continuous array text data. Empirical data include official regulations educational insti tutions, from Ministry Education Science Russian Federation Federal State Statistics Service (Ross tat), analytics. Our involves names popular cyberspace comparing indicators universities’ reputation. paper presents Russia’s top-20 universities with highest levels queries, top-10 all federal districts (FDs). Six out eight (exclud ing Southern North Caucasus FDs) are represented ranking. Central FD, especially Moscow, generate largest number which may indicate high interest capital’s universities. study specifies reputa tional risks associated charters, namely ambiguous abbreviations limited options. To avoid confusion, it necessary single formalize most common them. One particular name should be used enhance attractiveness, reduces reputational and, thus, creates image.

Язык: Английский

Процитировано

0