Could you teach new tricks to old dogs? An analysis of online communication of political leaders in Spanish regional elections DOI Creative Commons
Sergio Pérez Castaños, Javier Antón Merino,

Giselle García-Hípola

и другие.

Frontiers in Political Science, Год журнала: 2024, Номер 6

Опубликована: Дек. 11, 2024

Two regional elections were held in 2022, marking the start of a new electoral phase Spain. The first election was February Castilla y León, where right-wing VOX party formed coalition government with Partido Popular for time. At same time, far-left Podemos saw its parliamentary representation significantly reduced. Subsequently, June, Andalusia elections, which increased by two seats, beginning rise at national level. Conversely, extreme left, split between parties, decline, losing 10 seats. This study attempts to juxtapose strategies employed leaders different political particular focus on communication and parties X (formerly Twitter) throughout campaign period. It is expected that discrepancies will emerge not only entities, but also regions. To investigate this hypothesis, we conducted content analysis accounts, selecting those associated presidential candidates within each region. We distinguish considered ‘traditional’ ‘new’, including these categories main contending Thanks analysis, proposed objective achieved, demonstrating existing differences types how their use social platform X. results show all elements are present, although uniformly across both regions analyzed. suggests progressive alignment traditional reflecting convergence conducting campaigns.

Язык: Английский

Could you teach new tricks to old dogs? An analysis of online communication of political leaders in Spanish regional elections DOI Creative Commons
Sergio Pérez Castaños, Javier Antón Merino,

Giselle García-Hípola

и другие.

Frontiers in Political Science, Год журнала: 2024, Номер 6

Опубликована: Дек. 11, 2024

Two regional elections were held in 2022, marking the start of a new electoral phase Spain. The first election was February Castilla y León, where right-wing VOX party formed coalition government with Partido Popular for time. At same time, far-left Podemos saw its parliamentary representation significantly reduced. Subsequently, June, Andalusia elections, which increased by two seats, beginning rise at national level. Conversely, extreme left, split between parties, decline, losing 10 seats. This study attempts to juxtapose strategies employed leaders different political particular focus on communication and parties X (formerly Twitter) throughout campaign period. It is expected that discrepancies will emerge not only entities, but also regions. To investigate this hypothesis, we conducted content analysis accounts, selecting those associated presidential candidates within each region. We distinguish considered ‘traditional’ ‘new’, including these categories main contending Thanks analysis, proposed objective achieved, demonstrating existing differences types how their use social platform X. results show all elements are present, although uniformly across both regions analyzed. suggests progressive alignment traditional reflecting convergence conducting campaigns.

Язык: Английский

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