Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 67 - 81
Опубликована: Апрель 19, 2024
This
chapter
looks
at
using
artificial
intelligence
(AI)
algorithms
in
Nigeria's
integrated
marketing
communications
(IMC)
landscape.
Despite
its
early
stages,
AI
technology
is
steadily
making
inroads
into
the
country's
sector,
providing
prospects
for
increased
customer
involvement,
data-driven
decision-making,
and
individualized
methods.
The
investigates
use
of
IMC
techniques,
such
as
data
analytics,
personalized
campaigns,
content
optimization,
predictive
chatbots,
ad
targeting,
relationship
management
(CRM),
market
automation.
It
also
analyzes
problems
opportunities
connected
with
adoption
industry,
including
infrastructural
constraints,
privacy
concerns,
a
skills
vacuum,
possibility
innovation
competitive
advantage.
Understanding
current
state
algorithm
usage
business
allows
stakeholders
to
navigate
changing
landscape
better
capitalize
on
transformation
potential
success.
study
seeks
provide
significant
insights
prevalence,
causes,
challenges
adoption,
well
implications
effectiveness
competitiveness
Nigeria.
By
shedding
light
dynamics
this
contributes
scholarly
understanding,
practical
applications,
informed
decision-making
leveraging
technologies
success
dynamic
increasingly
digitalized
marketplace.
Abstract
While
climate
change
has
brutally
impacted
many
African
communities,
particularly
rural
communities
often
inhabited
by
less-educated
subsistence
farmers,
there
seems
to
be
a
missing
link
that
ought
map
the
calamities
of
with
human
activities
on
one
hand
and
remedies
reduce
adverse
impacts
other
hand.
This
can
traced
back
literacy
conceptualisation
this
phenomenon,
leading
lacklustre
mitigation
practices
in
Sub-Saharan
sub
content,
especially
among
vulnerable
bear
bulk
brunt
phenomenon.
Despite
education
institutions
across
sub-Sahara
Africa
now
offering
education,
concept
remains
somewhat
abstract,
lacking
practicability
as
graduates
face
harsh
realities
securing
elusive
jobs
earning
living
opposed
engaging
broad
futuristic
endeavours.
chapter
focuses
sub–Saharan
Africa's
populations
who
live
off
land
are
predominantly
characterised
low
resource
levels,
rendering
them
unable
actively
participate
in,
influence
initiatives
their
localities.
The
argues
framing
alienates
very
it
seeks
engage
sub-Saharan
poor
communities.
identifies
socio-economic
Sub
Sahara
people
which
limit
ability
effectively
shaping
localities,
current
sustainability
discourse
elitist.
To
effect,
contributes
literature
area
proposes
use
ladder
an
inclusive
framework
for
translating
issues
into
format
relatable
targeted
groups.
International Journal of Applied Research in Social Sciences,
Год журнала:
2024,
Номер
6(4), С. 506 - 517
Опубликована: Апрель 7, 2024
The
energy
transition
is
a
critical
global
imperative,
necessitating
shift
towards
sustainable
sources
to
mitigate
climate
change
and
ensure
security.
However,
navigating
the
legal
policy
landscape
presents
significant
challenges.
This
paper
examines
frameworks
in
United
States
Nigeria,
two
countries
with
distinct
landscapes,
identify
common
challenges
best
practices.
In
States,
complex
interplay
of
federal
state
regulations
impacts
renewable
energy.
Case
studies
highlight
role
policies,
state-level
initiatives,
battles
over
infrastructure
projects
shaping
transition.
Similarly,
regulatory
hurdles
socio-economic
factors
impede
progress
Government
initiatives
promote
face
challenges,
including
access
disparities
financing
constraints.
A
comparative
analysis
reveals
both
similarities
differences
between
countries'
approaches
transition.
Lessons
learned
underscore
importance
clarity,
stakeholder
engagement,
coherence
facilitating
Drawing
on
these
insights,
this
offers
recommendations
for
policymakers
stakeholders
overcome
By
adopting
practices
learning
from
case
studies,
Nigeria
can
accelerate
future.
Keywords:
Legal,
Policy,
Challenges,
Energy
Transition,
Studies,
Nigeria.
GSC Advanced Research and Reviews,
Год журнала:
2024,
Номер
18(1), С. 213 - 221
Опубликована: Янв. 23, 2024
This
research
paper
explores
integrating
renewable
energy
into
industrial
operations,
drawing
insights
from
experiences
in
Canada,
the
United
States,
and
various
African
nations.
Against
a
global
imperative
to
transition
towards
sustainable
sources,
study
delves
this
transformative
process's
economic,
environmental,
technological
dimensions.
The
economic
implications
encompass
detailed
analysis
of
upfront
capital
costs,
return
on
investment,
broader
considerations
such
as
job
creation
market
competitiveness.
Environmental
impacts,
including
reducing
greenhouse
gas
emissions
improving
air
water
quality,
underscore
potential
integration.
landscape,
marked
by
innovations
technologies
storage
solutions,
offers
opportunities
for
industries
embrace
cleaner
more
efficient
practices.
However,
challenges
related
intermittency,
grid
integration,
risks
necessitate
strategic
planning.
Barriers
challenges,
ranging
regulatory
uncertainties
social
acceptance
issues,
are
examined,
emphasizing
complexities
transition.
conclusion
emphasizes
need
holistic
approach,
stable
policies,
financial
mechanisms
facilitating
access
capital,
initiatives
promoting
awareness.
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 67 - 81
Опубликована: Апрель 19, 2024
This
chapter
looks
at
using
artificial
intelligence
(AI)
algorithms
in
Nigeria's
integrated
marketing
communications
(IMC)
landscape.
Despite
its
early
stages,
AI
technology
is
steadily
making
inroads
into
the
country's
sector,
providing
prospects
for
increased
customer
involvement,
data-driven
decision-making,
and
individualized
methods.
The
investigates
use
of
IMC
techniques,
such
as
data
analytics,
personalized
campaigns,
content
optimization,
predictive
chatbots,
ad
targeting,
relationship
management
(CRM),
market
automation.
It
also
analyzes
problems
opportunities
connected
with
adoption
industry,
including
infrastructural
constraints,
privacy
concerns,
a
skills
vacuum,
possibility
innovation
competitive
advantage.
Understanding
current
state
algorithm
usage
business
allows
stakeholders
to
navigate
changing
landscape
better
capitalize
on
transformation
potential
success.
study
seeks
provide
significant
insights
prevalence,
causes,
challenges
adoption,
well
implications
effectiveness
competitiveness
Nigeria.
By
shedding
light
dynamics
this
contributes
scholarly
understanding,
practical
applications,
informed
decision-making
leveraging
technologies
success
dynamic
increasingly
digitalized
marketplace.
