Tiktok as a Political Communication Medium: An Examination of the United Nations DOI Creative Commons
Zindan Çakıcı

İletişim Kuram ve Araştırma Dergisi, Год журнала: 2025, Номер 69, С. 136 - 156

Опубликована: Март 18, 2025

In contemporary society, TikTok has emerged as a preeminent platform increasingly used by political entities to facilitate the advancement of communication strategies and currently boasts over 1.1 billion active users. The United Nations (UN), established in 1945 quintessential international institution, inaugurated an official account 2020 response exigencies imposed Covid-19 pandemic. An examination extant literature reveals marked paucity scholarly inquiries critically evaluating UN's social media strategies, particularly notable dearth analyses specifically addressing strategic engagements on TikTok. This study aspires augment existing corpus concerning TikTok's role global scrutinizing this platform. research entails content analysis 287 posts disseminated via from March 31, 2020, October 26, 2024. findings elucidate that UN adeptly constructed digital strategy characterized extensive integration elements, including subtitles, captions, music, hashtag within its posts. Moreover, indicates endeavors transmit salient messages audience through diverse array audiovisual formats affective tonalities. However, it is also observed inadequately addresses marginalized populations TikTok, manifesting disparities representational equity for specific demographic cohorts exhibiting insufficient adherence principle multilingualism. Finally, was found have clear bias regarding issues, stance evident framing content.

Язык: Английский

Exploring Reflections of the 2023 Kahramanmaraş Earthquake on X: A Computational Study on Türkiye and Syria DOI Creative Commons
Sadettin Demirel, Zindan Çakıcı, Neslihan Bulur

и другие.

Akademik İncelemeler Dergisi, Год журнала: 2025, Номер 20(1), С. 143 - 171

Опубликована: Март 9, 2025

Earthquakes are multidimensional phenomena that disrupt socio-structural systems and erode collective resilience frameworks. Social media acts as a vital platform for information dissemination communication within such contexts. The Kahramanmaraş earthquakes of February 6, 2023, induced significant physical demographic consequences across Türkiye Syria. A review existing literature indicates disproportionate emphasis on studies, with minimal attention to Syria or comparative analyses between the two nations. This study conducts analysis social discourse in Employing computational techniques, including sentiment analysis, textual network over 256,227 tweets were examined identify dominant themes, linguistic patterns, polarity shifts. reveals distinct differences reflections Discourse primarily addressed rescue operations infrastructural damage, while content centered humanitarian crises political constraints affecting disaster response. Posts related exhibited higher proportion negative sentiment. research contributed an empirical framework examining dynamics public during earthquake clarifies interrelationship narratives socio-political structures contexts characterized by fragile state.

Язык: Английский

Процитировано

0
Tiktok as a Political Communication Medium: An Examination of the United Nations DOI Creative Commons
Zindan Çakıcı

İletişim Kuram ve Araştırma Dergisi, Год журнала: 2025, Номер 69, С. 136 - 156

Опубликована: Март 18, 2025

In contemporary society, TikTok has emerged as a preeminent platform increasingly used by political entities to facilitate the advancement of communication strategies and currently boasts over 1.1 billion active users. The United Nations (UN), established in 1945 quintessential international institution, inaugurated an official account 2020 response exigencies imposed Covid-19 pandemic. An examination extant literature reveals marked paucity scholarly inquiries critically evaluating UN's social media strategies, particularly notable dearth analyses specifically addressing strategic engagements on TikTok. This study aspires augment existing corpus concerning TikTok's role global scrutinizing this platform. research entails content analysis 287 posts disseminated via from March 31, 2020, October 26, 2024. findings elucidate that UN adeptly constructed digital strategy characterized extensive integration elements, including subtitles, captions, music, hashtag within its posts. Moreover, indicates endeavors transmit salient messages audience through diverse array audiovisual formats affective tonalities. However, it is also observed inadequately addresses marginalized populations TikTok, manifesting disparities representational equity for specific demographic cohorts exhibiting insufficient adherence principle multilingualism. Finally, was found have clear bias regarding issues, stance evident framing content.

Язык: Английский

Процитировано

0