Organizational Resilience from a Marketing Perspective: A Conceptual Framework
Опубликована: Июнь 9, 2023
This
paper
explores
the
relationships
between
marketing
strategies,
social
media
platforms,
adoption
and
diffusion
of
products
services,
organizational
resilience
to
gain
an
understanding
ability
organizations
cope
with
disruptive
events
(e.g.,
COVID-19).
can
be
achieved
through
effective
strategies
efficient
use
platforms.
In
fact,
thinking
help
maintain
their
operations
by
increasing
services
strategies.
To
achieve
this
article’s
objectives,
a
literature
review
is
conducted
develop
conceptual
framework
that
highlights
clear
relationship
previously
discussed
concepts.
addition,
novel
nature
dissected
its
significance
for
demonstrated.
findings
study
suggest
consider
"what,"
"who,"
"how"
dichotomies
promote
significantly
enhance
organizations.
These
serve
as
starting
point
further
studies
examining
empirically
analyzing
positive
effect
on
strengthening
resilience.
Язык: Английский
The Influence of Service Personalization, Customer Satisfaction, and Customer Retention in the Telecommunications Industry on Data-Driven Marketing
West Science Information System and Technology,
Год журнала:
2023,
Номер
1(02), С. 55 - 62
Опубликована: Дек. 30, 2023
This
research
investigates
the
intricate
dynamics
of
service
personalization,
customer
satisfaction,
and
retention
in
context
telecommunications
industry
their
influence
on
data-driven
marketing
effectiveness.
A
quantitative
approach,
employing
Structural
Equation
Modeling
with
Partial
Least
Squares
(SEM-PLS),
was
utilized
to
analyze
survey
data
from
a
sample
250
participants.
The
study
confirms
reliability
validity
measurement
instruments,
establishes
discriminant
validity,
unveils
significant
positive
relationships
between
retention,
findings
underscore
importance
personalized
services
customer-centric
strategies
enhancing
outcomes
within
sector.
high
explanatory
power
model
emphasizes
relevance
these
factors
shaping
landscape
digital
age.
Язык: Английский
Analysis of the Influence of Innovative Leadership, Product Development, and Marketing Strategy on Creative Industry Business Growth in Bandung
West Science Journal Economic and Entrepreneurship,
Год журнала:
2023,
Номер
1(06), С. 107 - 114
Опубликована: Июнь 30, 2023
This
research
investigates
the
intricate
dynamics
within
creative
industry
of
Bandung
City
by
analyzing
influence
Innovative
Leadership,
Product
Development
Strategies,
and
Marketing
Strategies
on
Business
Growth.
A
sample
150
enterprises
was
surveyed,
structural
equation
modeling
with
partial
least
squares
(SEM-PLS)
employed
for
quantitative
analysis.
The
measurement
model
assessment
confirmed
reliability
validity
instruments,
while
revealed
significant
positive
relationships
between
independent
variables
Hypotheses
testing
supported
fit
indices
indicated
an
acceptable
fit,
R-Square
values
suggested
that
approximately
60.2%
variance
in
Growth
can
be
explained
combined
studied
factors.
regression
results
further
associations
each
variable
study
contributes
valuable
insights
practitioners,
policymakers,
researchers
concludes
recommendations
future
research.
Язык: Английский
The Influence of Product Innovation, Consumer Awareness, and Environmental Policy on Sustainable Marketing in the Tourism Industry in Bali
West Science Business and Management,
Год журнала:
2023,
Номер
1(05), С. 420 - 430
Опубликована: Дек. 31, 2023
This
study
explores
the
complex
dynamics
of
sustainable
marketing
within
Bali's
tourism
sector,
emphasizing
influence
consumer
awareness,
product
innovation,
and
environmental
policy.
The
uses
Structural
Equation
Modeling
with
Partial
Least
Squares
(SEM-PLS)
to
quantitatively
analyze
data
from
245
varied
participants
in
order
investigate
links
between
major
constructs.
Psychometric
qualities,
demographic
information,
descriptive
statistics
all
support
measuring
model's
validity
dependability.
structural
model
coefficients
show
statistically
significant
positive
correlations
Consumer
Awareness,
Environmental
Policy,
Product
Innovation,
Sustainable
Marketing.
Discriminant
analysis
validates
distinctiveness
components.
has
a
explanatory
power,
as
indicated
by
R-Square
values.
In
promote
sustainability
firms,
politicians,
researchers
can
benefit
results'
strategic
insights.
Язык: Английский
Analysis of Market Segmentation and Targeting on Market Growth Mediated by Marketing Ability on Android Products in Banten
West Science Business and Management,
Год журнала:
2023,
Номер
1(05), С. 362 - 370
Опубликована: Дек. 8, 2023
This
research
delves
into
the
Android
product
market
in
Banten,
aiming
to
analyze
interplay
between
segmentation,
targeting
strategies,
marketing
ability,
and
growth.
A
sample
of
287
participants
provided
insights
demographic
characteristics,
technology
adoption
patterns,
income
levels.
Employing
Structural
Equation
Modeling
with
Partial
Least
Squares
(PLS-4),
study
revealed
significant
direct
effects
segmentation
strategies
on
Marketing
ability
emerged
as
a
crucial
mediator,
indicating
its
pivotal
role
translating
efforts
tangible
outcomes.
The
model
demonstrated
strong
fit,
supported
by
high
goodness-of-fit
normed
fit
indices.
R²
Q²
metrics
underscored
model's
explanatory
power
predictive
relevance
for
findings
offer
actionable
businesses,
emphasizing
importance
tailored
enhancement
capabilities
sustained
Язык: Английский
Analysis of the Impact of Modern Livestock Technology Implementation, Resource Availability, and Marketing Strategy on the Sustainability of Chicken Farming Business in Central Java
West Science Interdisciplinary Studies,
Год журнала:
2023,
Номер
1(12), С. 1380 - 1388
Опубликована: Дек. 30, 2023
This
research
investigates
the
key
determinants
of
sustainability
in
chicken
farming
industry,
focusing
on
interplay
between
marketing
strategy,
modern
livestock
technology
implementation,
resource
availability,
and
overall
businesses.
Utilizing
Structural
Equation
Modeling
(SEM),
data
from
a
sample
farmers
study
region
were
analyzed
to
assess
relationships
among
these
variables.
The
results
highlight
significant
positive
impacts
well-executed
adoption
technology,
availability
operations.
findings
provide
actionable
insights
for
industry
stakeholders
enhance
their
strategies
practices,
contributing
more
sustainable
resilient
sector.
Язык: Английский