Опубликована: Июнь 27, 2024
This study considers ways to increase the consumption of sustainable fashion, given significant environmental and social damages, associated with industry. A series experiments were conducted examining impacts choice architecture (nudges) under field conditions in collab-oration one Israel’s largest shopping centers. The sought identify which inter-ventions at retail level successfully motivate fashion behavioral change regarding purchases willingness pay more, along agreement several statements climate crisis fashion. Among types nudges examined this providing information, increasing accessibility alternatives appealing identity, relation demographics green self-image. found that offering alterna-tives consumers constitutes most effective way “nudge” toward more sus-tainable purchasing behavior. Nonetheless, does not negate contribution in-formation strengthening norms Additionally all groups, participants reported they do know how distinguish between non-sustainable nor believe clothes purchased actually sustainable. findings emphasize need for policies will
Язык: Английский