Achieving Competitive Advantage Through Circular Economy
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2025,
Номер
unknown, С. 53 - 86
Опубликована: Янв. 24, 2025
The
global
economy
is
currently
seeking
new
ways
to
achieve
sustainable
production
due
limited
resources.
circular
presents
an
opportunity
this
by
efficiently
using
resources
and
minimizing
waste.
This
study
aims
provide
strategies
for
gaining
a
competitive
advantage
through
entrepreneurial
marketing
in
the
context
of
economy.
Entrepreneurial
marketing,
which
integrates
sustainability
into
product
design,
processes,
distribution
channels,
customer
engagement,
redefined
include
innovative
concepts.
offers
comprehensive
review
principles,
explaining
how
businesses
can
differentiate
themselves
from
competitors
embracing
principles.
In
summary,
chapter
examine
activities
based
on
consumer
behavior
within
framework
also
explores
relationship
between
entrepreneurship,
advantage,
differentiation
positioning
strategies,
norms,
challenges
associated
with
transitioning
offer
entrepreneurs
fresh
outlook
innovation,
differentiation,
sustainability,
adaptation
changing
preferences
perspective.
By
combining
insights
various
fields,
intends
guide
comprehending
intricacies
seizing
available
opportunities.
Through
integrating
principles
their
not
only
make
strides
towards
environment,
but
cultivate
brand
loyalty,
infuse
innovation
establish
edge
market.
Язык: Английский
Overcoming Barriers to Circular Supply Chain Entrepreneurship
Advances in logistics, operations, and management science book series,
Год журнала:
2024,
Номер
unknown, С. 63 - 100
Опубликована: Сен. 25, 2024
This
chapter
explores
the
transition
to
circular
supply
chain
entrepreneurship,
highlighting
its
significance
in
achieving
sustainability
and
economic
resilience.
By
shifting
from
linear
models
of
“take,
make,
dispose”
practices,
businesses
can
enhance
resource
efficiency,
reduce
waste,
create
new
revenue
streams.
The
addresses
key
barriers
such
as
high
costs,
logistical
complexities,
consumer
awareness,
offering
strategies
for
overcoming
these
challenges
through
technology,
collaboration,
supportive
policy
frameworks.
Case
studies
best
practices
provide
practical
insights
into
successful
chains.
Looking
ahead,
emerging
trends
like
digitalization,
evolving
business
models,
changing
behaviors
are
expected
shape
future
entrepreneurship.
role
governance
is
crucial
facilitating
this
transition,
providing
necessary
support
thrive
a
economy.
Язык: Английский