Özgür Yayınları eBooks,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 24, 2024
Giderek
dijitalleşen
bir
dünyada
teknolojik
uygulamalar
turizm
sektörü
için
zorunluluk
haline
gelmiştir.
Turizmde
kaliteli
hizmet
verebilmek
işletmelerinin
gelişmeleri
yakından
takip
ederek
insanların
ihtiyaç
ve
isteklerine
cevap
vermeleri
gerekmektedir.
Dolayısıyla
bilgi
iletişim
teknolojileri
sektörünün
gelişimine
büyümesine
önemli
ölçüde
katkıda
bulunmaktadır.
Turizm
Dijital
Pazarlama
(Teori
Uygulamalar)
kitabı,
sektöründe
dijital
teknolojilerin
rolünün
hızlı
şekilde
artmasından
dolayı
hem
işletmelerine
de
akademik
çalışmalara
rehber
niteliği
taşımayı
hedefleyen
bilimsel
kitap
projesidir.
olduğu
düşünülen
15
yazar
tarafından
11
bölüm
halinde
ele
alınmıştır.
Kitabın
araştırmacılara,
yöneticilere,
paydaşlarına
öğrencilere
hitap
eden
temel
kaynak
olacağı
düşünülmektedir.
SSRN Electronic Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Янв. 1, 2024
This
research
paper
explores
the
transformative
possibilities
arising
from
integration
of
ChatGPT,
an
advanced
language
model,
into
domain
intelligent
manufacturing.
In
face
rapid
changes
in
manufacturing
landscape,
there
is
increasing
demand
for
adaptive
and
systems
to
elevate
efficiency,
productivity,
decision-making
processes.
study
investigates
incorporation
ChatGPT's
or
Bard
cutting-edge
natural
processing
capabilities
various
forefront
aspects
establish
a
novel
paradigm
The
ChatGPT
processes
presents
versatile
approach
tackle
challenges
seize
opportunities
within
modern
production
systems.
A
pivotal
aspect
this
lies
augmenting
human-machine
collaboration
factory.
understanding
facilitates
seamless
communication
between
human
operators
automated
systems,
fostering
more
intuitive
responsive
environment.
Additionally,
delves
utilization
predictive
maintenance
facilities.
Through
analysis
historical
data
real-time
information,
can
provide
insights
potential
equipment
failures,
enabling
proactive
strategies
that
mitigate
downtime
optimize
resource
utilization.
also
application
supply
chain
management.
model's
capacity
process
vast
amounts
textual
contributes
improved
forecasting,
inventory
optimization,
risk
results
resilient
agile
ecosystem
capable
adapting
dynamic
market
conditions.
Furthermore,
role
quality
control
defect
detection.
model
analyze
intricate
patterns
data,
identifying
anomalies
defects
with
high
degree
accuracy.
Integrating
assurance
ensures
higher
product
quality,
reducing
waste,
enhancing
overall
customer
satisfaction.
findings
highlight
revolutionize
processes,
propelling
industry
towards
greater
adaptability,
competitiveness
rapidly
evolving
global
market.
SSRN Electronic Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Янв. 1, 2024
The
urgent
acceleration
of
climate
change
necessitates
the
development
innovative
and
adaptive
mitigation
strategies.
This
study
investigates
how
ChatGPT
or
Bard,
an
advanced
language
model,
enhances
efforts
to
mitigate
change.
By
leveraging
natural
processing
machine
learning,
facilitates
improved
communication,
collaboration,
decision-making
among
stakeholders,
thereby
accelerating
implementation
paper
begins
by
examining
context
change,
emphasizing
need
for
robust
measures.
It
underscores
limitations
traditional
approaches
introduces
transformative
potential
integrating
into
action
frameworks.
model's
capacity
analyze
extensive
datasets
generate
human-like
text
allows
it
comprehend
intricate
science,
distill
key
insights,
communicate
them
effectively.
research
identifies
strategies
that
benefit
from
ChatGPT's
intervention.
One
such
strategy
involves
optimizing
deployment
renewable
energy.
assists
in
identifying
optimal
locations
energy
infrastructure,
considering
geographical
climatic
factors.
Additionally,
model
aids
developing
sophisticated
management
systems,
enhancing
efficiency
reliability
sources.
In
sustainable
agriculture,
contributes
providing
real-time
data
analysis
precision
farming.
helps
farmers
optimize
resource
utilization,
minimize
environmental
impact,
adopt
climate-resilient
agricultural
practices.
Moreover,
formulating
policies
promote
land
use
forest
conservation.
also
explores
role
resilience
through
risk
assessment
adaptation
planning.
analyzing
data,
vulnerable
regions
targeted
infrastructure
resilience,
disaster
preparedness,
community
engagement.
Furthermore,
discusses
fostering
global
collaboration.
cross-border
information
exchange,
knowledge
sharing,
formulation
unified
policies.
collaborative
approach
is
essential
addressing
transboundary
nature
achieving
international
goals.
harnessing
capabilities,
stakeholders
can
unlock
new
dimensions
innovation,
paving
way
a
more
resilient
future.
SSRN Electronic Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Янв. 1, 2024
This
research
delves
into
the
utilization
of
advanced
artificial
intelligence
(AI),
specifically
ChatGPT
or
Bard,
to
improve
strategies
for
monitoring
and
controlling
water
air
pollution.
Given
escalating
concerns
surrounding
environmental
degradation
its
repercussions
on
public
health,
there
is
a
pressing
demand
innovative
pollution
management
techniques.
investigation
centers
harnessing
capabilities
ChatGPT,
an
language
model,
address
real-time
data
analysis,
decision-making,
engagement
challenges
within
realm
quality.
Incorporating
cutting-edge
methods
in
monitoring,
such
as
sensor
networks,
satellite
imagery,
IoT
devices,
this
aims
obtain
comprehensive
understanding
dynamics.
Nevertheless,
substantial
volume
presents
processing
extracting
meaningful
insights.
employed
intelligent
tool
proficient
comprehending
natural
queries
delivering
insightful
analyses.
integration
streamlines
interpretation
intricate
sets,
enabling
swift
decision-making
control
authorities.
Moreover,
assumes
pivotal
role
by
serving
user-friendly
interface
disseminating
information
levels,
regulatory
measures,
preventive
actions.
Through
interactive
conversations,
it
enhances
communication
between
agencies
general
public,
cultivating
awareness
encouraging
participation
initiatives.
paper
underscores
significance
collaborative
human-AI
approach
tackling
multifaceted
The
also
ethical
considerations
associated
with
AI-driven
emphasizing
importance
responsible
AI
implementation.
As
technologies
progress,
proposed
framework
contribute
ongoing
discourse
sustainable
involvement.
By
synergizing
state-of-the-art
techniques,
seeks
offer
efficacious
solution
advancing
contemporary
landscape.
SSRN Electronic Journal,
Год журнала:
2024,
Номер
unknown
Опубликована: Янв. 1, 2024
The
infusion
of
generative
artificial
intelligence
(AI)
stands
out
as
a
transformative
influence
in
civil
engineering,
reshaping
conventional
methodologies
and
elevating
the
effectiveness
precision
across
various
domains.
This
study
delves
into
nuanced
impact
ChatGPT,
potent
language
model,
key
realms
within
engineering:
Structural
Engineering,
Geotechnical
Transportation
Environmental
Water
Resources
Urban
Regional
Planning,
Materials
Coastal
Earthquake
Engineering.
Within
ChatGPT
assumes
central
role
formulating
refining
structural
designs.
By
deciphering
intricate
engineering
concepts
proposing
inventive
solutions,
assists
engineers
crafting
structures
that
not
only
exhibit
resilience
but
also
optimize
resource
utilization.
Its
proficiency
scrutinizing
extensive
datasets
delivering
insights
positions
it
an
invaluable
tool
for
augmenting
integrity
safety.
Engineering
benefits
from
ChatGPT's
aptitude
processing
interpreting
geological
geophysical
data.
Through
generation
reports
analyses,
aids
recognizing
potential
risks
suggesting
mitigation
strategies,
thereby
expediting
decision-making
geotechnical
projects.
In
realm
application
involves
streamlining
traffic
flow,
devising
intelligent
transportation
systems,
overall
infrastructure
planning.
natural
capabilities
facilitate
seamless
communication
collaboration
among
diverse
stakeholders
engaged
contributes
to
evaluation
environmental
studies,
assisting
planners
making
well-informed
decisions
prioritizing
sustainability.
Moreover,
its
capability
simulate
scenarios
formulation
effective
pollution
control
measures.
leverages
data
interpretation
modeling,
enabling
precise
predictions
water
flow
patterns
aiding
design
efficient
management
systems.
extends
contributions
where
urban
development
optimizing
land
use,
addressing
challenges
associated
with
population
growth
urbanization.
prowess
analysis
materials
enhanced
properties,
resilient
coastal
structures,
creation
earthquake-resistant
infrastructure.
research
paper
scrutinizes
how
integration
these
disciplines
heightens
efficiency
practices
unlocks
new
avenues
innovation,
sustainability,
face
evolving
challenges.
PLoS ONE,
Год журнала:
2024,
Номер
19(6), С. e0304496 - e0304496
Опубликована: Июнь 7, 2024
As
the
metaverse
emerges
as
a
transformative
digital
realm,
its
adoption
and
integration
into
various
aspects
of
society
are
subjects
increasing
scholarly
practical
interest.
This
research
investigated
factors
influencing
intention
to
use
technology
(IU)
in
Bangkok
metropolitan
areas,
with
particular
focus
on
extended
Unified
Theory
Acceptance
Use
Technology
2
(UTAUT2)
framework,
alongside
role
social
media
marketing
(SMM)
consumer
engagement
(CE).
To
verify
behavioral
intention,
gender,
age,
experience
proposed
moderating
affecting
constructs
individuals’
usage.
The
study
collected
data
from
403
Thai
internet
users
living
surrounding
areas
using
an
online
questionnaire.
Subsequently,
PLS-SEM
method
was
employed
validate
model’s
robustness
reliability.
Structural
model
analysis
revealed
significant
relationships
among
constructs,
highlighting
SMM’s
direct
influence
UTAUT2
(β
=
0.787)
CE
0.211).
Serial
mediation
analyzes
demonstrated
fully
mediating
SMM
UI
through
0.572)
0.306).
Moderation
association
between
IU,
mediated
CE,
is
moderated
by
age
experience.
Additionally,
artificial
neural
network
(ANN)
models
underscored
accuracy
predictive
power
framework.
findings
this
not
only
contribute
academic
literature
but
also
offer
implications
for
marketers
aiming
navigate
landscape
effectively.
They
emphasize
pivotal
subtle
interplay
SMM,
IU
shaping
successful
strategies.
Advances in business information systems and analytics book series,
Год журнала:
2025,
Номер
unknown, С. 259 - 290
Опубликована: Янв. 24, 2025
The
Metaverse
represents
a
growing
field
for
organizations
looking
to
redefine
how
they
engage
with
customers
in
the
digital
age.
Using
this
feature
opens
up
many
opportunities
deep
integration
and
smart
marketing.
One
of
most
important
forms
communication
is
creating
visual
environment
that
allows
consumers
connect
brand
on
their
favorite
level.
Leveraging
technologies
such
as
virtual
reality
(VR)
augmented
(AR),
can
create
experiences
transcend
traditional
boundaries
allow
explore
products,
services,
messaging
inclusive
ways.
These
immersive
not
only
capture
attention,
but
also
foster
emotional
connections
drive
deeper
engagement
loyalty.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 239 - 266
Опубликована: Фев. 13, 2025
This
chapter
analyzes
the
impact
of
social
media
personalities
to
create
environment
which
allow
users
interact
with
food
in
a
sensory
manner
by
virtual
means.
The
primary
objective
is
analyze
strategies
and
content
creation
methods
used
influencers
Metaverse.
secondary
investigate
challenges
opportunities
faced
Their
aim
promote
brands,
products,
culinary
experiences
creating
engaging
that
resonates
audience.
Through
Metaverse,
these
trendsetters
influence
people
restaurants,
cafes,
or
markets.
These
represent
dynamic
blend
artistry
digital
innovation,
reshaping
how
experienced,
shared,
celebrated.
They
play
pivotal
role
shaping
trends
within
communities
Metaverse
immersive
experiences,
showcasing
recipes,
cooking
techniques,
ingredients
preferences
community
members.
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 175 - 202
Опубликована: Фев. 27, 2025
This
chapter
investigates
how
the
metaverse
has
affected
retail
sector
profoundly.
It
explores
immersive
interactive
experiences
are
being
created
from
traditional
shopping
through
use
of
technologies
like
virtual
reality
(VR),
augmented
(AR),
and
extended
(XR).
Retailers
can
engage
customers
in
novel
exciting
ways,
improving
their
overall
experience
by
providing
stores
personalized
environments.
The
describes
developed
industry
provides
examples
creative
business
concepts
profitable
endeavors.
also
examines
customer
behavior
is
evolving
environments
emphasizes
advantages
incorporating
components
into
procedures.
Furthermore,
highlights
significance
calculating
return
on
investment
(ROI)
for
these
endeavors
tackles
significant
ethical
privacy
issues
that
retailers
need
to
consider.
Advances in business strategy and competitive advantage book series,
Год журнала:
2025,
Номер
unknown, С. 37 - 70
Опубликована: Янв. 3, 2025
The
digital
age
has
seen
an
unparalleled
evolution
in
technology,
particularly
with
immersive
technologies
like
augmented
reality
(AR),
virtual
(VR),
and
mixed
(MR),
leading
us
toward
a
metaverse-defined
future.
This
chapter
explores
their
transformative
impact
on
various
industries
as
we
stand
the
brink
of
convergence
between
physical
realms.
Tracing
historical
trajectory
pivotal
milestones
AR
VR
development,
it
examines
current
state
domains
AI
IoT.
Examining
applications
across
sectors
such
healthcare,
education,
retail,
unveils
innovative
business
models
emerging
within
metaverse.
From
redefining
consumer
behavior
e-commerce
to
revolutionizing
traditional
learning
methods,
are
reshaping
necessitate
understanding
for
individuals,
businesses,
policymakers
navigating
this
landscape.
International Journal of Consumer Studies,
Год журнала:
2025,
Номер
49(2)
Опубликована: Март 1, 2025
ABSTRACT
This
study
explores
direct‐to‐avatar
(D2A)
strategies—where
brands
engage
directly
with
consumer
avatars
in
virtual
environments—in
the
luxury
fashion
retail
sector,
focusing
on
enhancing
customer
engagement
and
creating
a
seamless
phygital
(physical
+
digital)
experience
through
immersion.
Situated
at
crossroads
of
physical
digital
realms,
this
research
assesses
how
immersive
experiences
contribute
to
perceived
seamlessness
within
D2A
direct‐to‐consumer
(D2C)
frameworks.
Employing
mixed‐method
approach,
including
qualitative
interviews
brand
managers
three
experimental
design
studies,
paper
addresses
relatively
underexplored
effects
marketing.
Our
findings
reveal
that
immersion
significantly
boosts
perceptions
channel
engagement,
empowerment
playing
key
amplifying
role
seamlessness–engagement
relationship.
enriches
marketing
strategies
by
highlighting
pivotal
crafting
engaging
unified
experiences,
offering
practical
insights
thrive
landscape.