Determining Consensus on the Acceptance and Actions of Metaverse Marketing in the Portuguese Market

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 84 - 107

Опубликована: Апрель 5, 2024

This research aims to identify, through an expert panel, the variables that may be most relevant in influencing consumer acceptance of Metaverse marketing and which actions have greatest impact on consumers. A qualitative methodology was used Delphi method solicit opinion experts, using two rounds questionnaires (quantitative). The experts agree a positive attitude influences marketing. It found consider are trust, perceived ease use, entertainment, usefulness, personalization. can consumers virtual spaces dedicated brands; showrooms; digital products; commerce. provides insight into will accepted by so managers make better decisions academics develop new studies based this research.

Язык: Английский

---

Online User Choices Data Analytics and Privacy in Digital Marketing: Legal-Ethical Landscapes in the Digital-Futuristic Arena Projecting Multiple Layers of Artificial Intelligence and Blockchain

Опубликована: Янв. 1, 2024

Язык: Английский

---

Generative AI for Secure User Interface (UI) Design

Advances in information security, privacy, and ethics book series, Год журнала: 2024, Номер unknown, С. 333 - 394

Опубликована: Июль 26, 2024

Generative AI, which is equipped with unique capabilities, about to put the world of secure user interface (UI) design upside down and turn it into something full endless possibilities in users will be able use same opportunities experienced solutions protect their interaction digital from any future security threats. This chapter takes a deep plunge merger generative AI design, on whole, presenting complete exposition principals involved, methodologies applied, practical embodiment, ultimate ramifications. The beginning explore building blocks UI principles user-centred iterative approach, wherein robust framework for understanding as critical part secure, intuitive, engaging experiences implemented. Further, provides an overview different types approaches that could deployed such GANs, VAEs, autoregressive models, capabilities expanding scope measures, include authentication protocols, encryption, access rights while retaining usability aesthetic appeal. Moreover, surveys instance applications support Secure GUI, among automatic generation safe layout patterns, dynamic change according emerging threats, creation cryptographic keys symbols.

Язык: Английский

---

Navigating the Social Shift: A Preliminary Study of Consumer Behavior on Malaysia's Social Commerce Platforms

Information Management and Business Review, Год журнала: 2024, Номер 16(3S(I)a), С. 690 - 698

Опубликована: Окт. 27, 2024

The proliferation of online businesses coupled with the advancement information and communication technologies (ICT) has led to emergence social commerce. integration media platforms into e-commerce offers a convenient avenue for engaging consumers novel method capturing additional sales volume. This seamless current practices significantly increased its success. Research on factors that affect purchase intentions in commerce is still sparse, especially context Malaysian consumers. In general, causal model this study aims investigate impact constructs visibility metavoicing among millennial Henceforth, initial specifically evaluate reliability validity IT affordance through rigorous assessments. At items-construct level, internal consistency assessment was conducted using McDonald’s Omega, which known robustness measuring multi-item constructs. construct discriminant strength linear relationships variables were assessed Pearson correlation analysis. pilot dataset gathered analyzed SPSS 29, results have validated predictive achieved high levels at both item levels. Furthermore, analysis revealed independent variables, visibility, significant association intentions, underscoring their importance understanding consumer behavior.

Язык: Английский

---

Turizm ve Dijital Pazarlama (Teori ve Uygulamalar)

Özgür Yayınları eBooks, Год журнала: 2024, Номер unknown

Опубликована: Дек. 24, 2024

Giderek dijitalleşen bir dünyada teknolojik uygulamalar turizm sektörü için zorunluluk haline gelmiştir. Turizmde kaliteli hizmet verebilmek işletmelerinin gelişmeleri yakından takip ederek insanların ihtiyaç ve isteklerine cevap vermeleri gerekmektedir. Dolayısıyla bilgi iletişim teknolojileri sektörünün gelişimine büyümesine önemli ölçüde katkıda bulunmaktadır. Turizm Dijital Pazarlama (Teori Uygulamalar) kitabı, sektöründe dijital teknolojilerin rolünün hızlı şekilde artmasından dolayı hem işletmelerine de akademik çalışmalara rehber niteliği taşımayı hedefleyen bilimsel kitap projesidir. olduğu düşünülen 15 yazar tarafından 11 bölüm halinde ele alınmıştır. Kitabın araştırmacılara, yöneticilere, paydaşlarına öğrencilere hitap eden temel kaynak olacağı düşünülmektedir.

---