Binge-Watching Behaviors: Conceptualization, Motives, Demographics, and Program Genre Preferences

The International Journal on Media Management, Год журнала: 2025, Номер unknown, С. 1 - 27

Опубликована: Март 25, 2025

Язык: Английский

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Determining Factors of University Students' Binge-Watching Attitudes

Опубликована: Янв. 1, 2024

Binge-watching, defined as watching multiple episodes of a series or program in single sitting, is recognized new and widespread form viewing, especially with online streaming services. This study investigates the factors determining university students' binge-watching attitudes relationship these demographic characteristics. Data collected through an survey participation 636 students has been analyzed to evaluate participants' motivations for internet series, their BW attitudes, behaviors such age, gender, education level. The results demonstrate that behavior strongly associated positive ease access, entertainment, social interaction. Specifically, significant between entertainment motivation was found (r= .240, p > .01). Additionally, it determined female exhibit significantly higher compared male students, attitudes/behaviors decrease increasing age level, participants who have never worked show more those are currently working.

Язык: Английский

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Determining factors of university students' binge-watching attitudes

Heliyon, Год журнала: 2024, Номер 10(20), С. e39642 - e39642

Опубликована: Окт. 1, 2024

Язык: Английский

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