Assessing health information seeking behaviors among targeted social media users using an infotainment video about a cancer clinical trial: a Population-based Descriptive Study (Preprint)

JMIR Cancer, Год журнала: 2025, Номер 11, С. e56098 - e56098

Опубликована: Фев. 13, 2025

Lack of information, awareness, and misconceptions about clinical trials are major barriers to cancer trial participation. Digital social media dominant sources health information offer optimal opportunities improve public medical awareness education by providing accurate trust-worthy from reliable sources. Infotainment, material intended both entertain inform, is an effective strategy for engaging educating audiences that can be easily disseminated using may a novel way recruitment in trials. The purpose this study was evaluate whether infotainment video promoting trial, media, could drive seeking behaviors. As part series, we created focused on promotion specific trial. We instituted dissemination marketing process Facebook measure engagement behaviors among targeted who expressed interest breast research organizations. To engagement, measured reach, retention, outbound clicks, click-through rate. Frequencies descriptive statistics were used summarize each measure. substantially increased behavior increasing viewership 1 visitor one month prior launch 414 clicks the webpage during 21-day campaign period. Our shows digital tools tailored target audiences, scalable, at low cost, making it accessible educational, recruitment, retention improving ClinicalTrials.gov NCT03418961.

Язык: Английский

Variations in Unmet Health Care Needs by Perceptions of Social Media Health Mis- and Disinformation, Frequency of Social Media Use, Medical Trust, and Medical Care Discrimination: Cross-Sectional Study

JMIR Public Health and Surveillance, Год журнала: 2024, Номер 10, С. e56881 - e56881

Опубликована: Июнь 1, 2024

Abstract Background Unmet need for health care is defined as choosing to postpone or completely avoid necessary medical treatment despite having a it, which can worsen current conditions contribute new problems. The emerging infodemic be barrier that prevents people from accessing quality information, contributing lower levels of seeking when needed. Objective We evaluated the association between perceptions mis- and disinformation on social media unmet care. In addition, we mechanisms this relationship, including frequency use, trust, discrimination. Methods Data 3964 active adult users responding 2022 Health Information National Trends Survey 6 (HINTS 6), nationally representative survey, were analyzed. outcome was care, delaying not getting predictor variables perception disinformation, level trust in system, perceived racial ethnic discrimination receiving Results Multivariable logistic regression models indicated substantial (odds ratio [OR] 1.40, 95% CI 1.07‐1.82), daily use (OR 1.34, 1.01‐1.79), low 1.46, 1.06‐2.01), 2.24, 1.44‐3.50) significantly associated with higher likelihood among adults who did perceive (24%; 19%‐30%) compared (38%; 32%‐43%). Adults had highest probability reporting (43%; 38%‐49%) other three groups. experienced statistically significant (51%; 40%‐62%) experience (29%; 26%‐32%). Conclusions individuals degree especially those used daily, To counter negative effects public messaging must focus well improving reducing structural racism system.

Язык: Английский

Belief that Progress has Been Made in Curing Cancer Varies by Perception of Social Media Health Mis- and Disinformation, Education, Frequency of Social Media Use, and Healthcare System Trust: A Cross-Sectional Study

Cancer Control, Год журнала: 2024, Номер 31

Опубликована: Янв. 1, 2024

Objective This study explored the relationship between perceptions of health mis/disinformation on social media and belief that progress has been made in curing cancer. Methods We analyzed cross-sectional, retrospective data collected from 4246 adult users 2022 Health Information National Trends Survey (HINTS 6). The outcome variable was whether primary predictor perception media, categorized as ‘Substantial’ ‘< Substantial’. also examined varied by care system trust, frequency use, education. analysis controlled for demographic, socioeconomic, health-related factors. Results Perception substantial mis- disinformation associated with a lower likelihood believing cancer (odds ratios = 0.74, 95% CI 0.59-0.94). Persons who perceived mis-and had low trust were less likely to believe cancer: 36% (95% CI: 28-45%). used than daily 44% 36-52%). without college degree agree 39-50%). Conclusion Exposure misinformation may be negative attitudes about advances cancer, particularly among frequent users, or those degree.

Язык: Английский