Research on Marketing Strategies of Enterprise in the Context of the Digital Economy DOI Creative Commons

Zike Zhao

Advances in Economics Management and Political Sciences, Год журнала: 2024, Номер 91(1), С. 173 - 179

Опубликована: Июнь 19, 2024

With the rapid development of digital economy, enterprise marketing faces both significant challenges and opportunities. This article aims to study strategies enterprises in context order provide assistance for achieve high-quality age. On one hand, this analyzes impact economy on consumer behavior, other it explores transformation brought by methods enterprises. Based analysis, summarizes five optional era, provides insights suggestions hoping inspire relevant research practice.

Язык: Английский

Research on financial innovation and Risk Management in the digital Economy Era DOI Open Access
Shiqin Xu

Applied Mathematics and Nonlinear Sciences, Год журнала: 2024, Номер 9(1)

Опубликована: Янв. 1, 2024

Abstract This paper proposes four major characteristic trends for financial development in the era of digital economy, utilizing provincial data, which are specifically characterized by average total index and three secondary indicators real virtual coordinated economy incorporated with Kernel density estimation method to enhance overall level finance. According risk assessment big data finance, comprehensive pressure is screened, early warning model constructed combining random forest algorithm kernel principal component analysis method. Financial variables extracted using nuclear method, set predict development. Combined it obtained that a mean growth 37.20% was realized 2015 compared 2014, finance shows rapid trend from 2011-2021. The result 2022 probability being “risk” state small, likelihood maintaining “normal” significant. results valid, can be further developed.

Язык: Английский

Процитировано

2

Research on Marketing Strategies of Enterprise in the Context of the Digital Economy DOI Creative Commons

Zike Zhao

Advances in Economics Management and Political Sciences, Год журнала: 2024, Номер 91(1), С. 173 - 179

Опубликована: Июнь 19, 2024

With the rapid development of digital economy, enterprise marketing faces both significant challenges and opportunities. This article aims to study strategies enterprises in context order provide assistance for achieve high-quality age. On one hand, this analyzes impact economy on consumer behavior, other it explores transformation brought by methods enterprises. Based analysis, summarizes five optional era, provides insights suggestions hoping inspire relevant research practice.

Язык: Английский

Процитировано

0