Innovation practices, behavioral intention and marketing mix for Gen Zs on hotels in National Capital Region: Basis of a framework for marketing strategies
International Journal of Research Studies in Education,
Год журнала:
2025,
Номер
14(5)
Опубликована: Фев. 16, 2025
Язык: Английский
The Impact of Global Events on Hotel Occupancy and Tourist Flows
Mohammad Badruddoza Talukder,
M. I. Hoque,
Md. Titu Miah
и другие.
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 1 - 30
Опубликована: Ноя. 1, 2024
The
hospitality
and
tourism
industries
are
a
critical
component
of
the
world
economy.
However,
it
is
also
significantly
impacted
by
events
such
as
major
sporting
events,
natural
catastrophes,
pandemics,
economic
downturns.
This
study
examines
how
big
like
Olympics,
COVID-19
pandemic,
affect
tourist
behavior
hotel
occupancy
rates.
aims
to
provide
valuable
insights
stakeholders
so
they
may
develop
strategies
enhance
resilience
capitalize
on
opportunities
analyzing
these
repercussions.
three
main
objectives
finding
new
travel
trends,
examining
impact
patterns,
evaluating
downturns
traveler
behavior.
offers
vital
guidance
for
academics
navigating
rapidly
changing
environment,
government
decision-makers,
practitioners
in
sector.
Язык: Английский
Perception of the youth: Urban vs rural tourism
Опубликована: Янв. 1, 2024
Years
ago,
tourism
was
presented
in
numerous
scientific
papers
as
a
phenomenon
which
greatly
contributes
to
the
economic
and
social
well-being
of
community
it
develops.
It
is
known
that
there
are
various
natural
cultural
values
located
rural
or
urban
areas
used
such
promote
an
attractive
tourist
offer
will
attract
different
segments
demand.
Given
has
long
tradition
almost
no
country
does
not
recognize
its
multiple
importance,
increase
competition
on
market
inevitable.
Bearing
mind
current
global
trends,
question
arises
form
satisfy
needs
increasingly
significant
demand
segment
-
young
tourists.
Especially
relevant
perspective
people
who
approach
this
issue
from
academic
understand
advantages
both
tourism,
be
analyzed
paper.
The
authors
paper
try
present
perception
determine
whether
cities
advantage
over
when
choosing
trip.
For
purposes
paper,
SPSS
program
for
data
processing.
research
can
contribute
carriers
further
shaping
directing
towards
segments.
Язык: Английский
Innovation practices, behavioral intention and marketing mix for Gen Zs on hotels in National Capital Region: Basis of a framework for marketing strategies
International Journal of Research Studies in Management,
Год журнала:
2024,
Номер
12(16)
Опубликована: Дек. 10, 2024
This
study
aimed
to
develop
a
framework
of
marketing
strategies
for
4-star
hotels
in
Metro
Manila,
focusing
on
Filipino
Gen
Z
travelers'
preferences
and
behavioral
intentions.Employing
quantitative
research
approach,
the
analyzed
relationships
between
innovations,
intentions,
mix
with
sample
372
respondents
from
22
DOT-accredited
hotels.Data
were
collected
through
adapted
instruments
assessed
using
Likert
Scale,
statistical
analyses
including
Shapiro-Wilk
Test,
independent
t-test,
ANOVA
determine
significant
differences.The
identified
product,
technical,
service
innovations
as
key
predictors
enhanced
guest
experiences
hotels,
wireless
internet,
modern
surveillance
systems,
eco-friendly
technologies.Word-of-mouth
emerged
intention,
satisfied
guests
likely
recommend
hotel
boost
its
reputation.For
mix,
travelers
prioritized
clean
rooms,
competitive
pricing,
strategic
location,
engaging
promotions,
excellent
staff
service.These
findings
emphasized
need
operators
prioritize
authentic
product
enhancements,
manage
their
reputation
effectively,
align
experiences.This
approach
appealed
Urban
management
NCR.
Язык: Английский