Adapting Brand Strategies to Technological Disruption by Mediation of AI-Driven Branding in the Horn of Africa
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2025,
Номер
unknown, С. 203 - 230
Опубликована: Янв. 17, 2025
based
on
AI,
and
disruption
by
the
technology.
Employing
a
structural
equation
modeling
technique,
we
evaluate
empirical
data
to
investigate
direct
indirect
impacts
of
brand
strategy
adaptation
technology,
with
Branding
AI
serving
as
mediator.
The
outcomes
manifested
that
sustainable
strategies
noteworthy
augments
efficacy
which
subsequently
innovation
agility
in
response
technological
changes.
findings
demonstrate
partial
mediation,
implying
while
for
have
effect
incorporation
enhances
this
influence.
These
highlight
significance
adaptability
technology
branding
strategies,
providing
useful
insights
executives
aiming
maneuver
through
challenges
digital
market
places.
investigation
wraps
up
suggestions
future
studies,
stressing
necessity
exploration
into
particular
technologies
impact
approaches.
Язык: Английский
Strategic Management Accounting: Historical Business Performance, Owner-Management Characteristics, Innovation Culture
Jurnal Akuntansi,
Год журнала:
2023,
Номер
27(2), С. 197 - 217
Опубликована: Май 2, 2023
The
use
of
strategic
management
accounting
is
important
in
modern
business
management.
For
this
reason,
study
aims
to
examine
whether
historical
performance,
owner-management
characteristics,
and
innovation
culture
are
the
key
factors
influencing
MSME
Palembang
City
techniques
their
companies.
Using
a
sample
114
(76
per
cent)
respondents
from
entrepreneurs
city
Palembang,
research
hypothesis
was
tested
using
structural
equation
modeling
(SEM)
partial
least
squares
(PLS)
analysis
with
Warp
PLS
software
version
5.0.
results
found
that
had
positive
effect
on
level
City.
Язык: Английский
Enhancing Profit Maximization Strategies: A Case Study of the Songket Industry in Indonesia
Опубликована: Фев. 12, 2024
The
primary
aim
of
this
study
is
to
design
an
optimal
production
unit
within
the
constrain
existing
workforce,
aimed
at
maximizing
profitability
in
songket
industry,
which
had
been
significantly
impacted
by
pandemic.
industry
faced
a
sharp
decline
orders,
leading
substantial
reduction
income
and
increased
costs.
To
address
these
challenges,
reduced
its
workforce.
With
gradual
recovery
conditions,
customer
orders
have
resumed.
However,
effective
strategies
are
needed
manage
demand
while
optimizing
Focuses
on
pinpointing
resources
required
meet
demands
enhance
profitability.
By
producing
25
units
songket,
allocating
125
mandays
(60.09%)
routine
workforce
tasks,
50
(48.08%)
professional
activities,
utilizing
75
unitdays
equipment,
remarkably
demonstrates
IDR
23,750,000
improve
overall
profits.
This
stands
as
practical
solution
challenges
previously
outlined.
Язык: Английский
Antecedents - Consequences Of Innovation Culture In Family Firms
Jurnal Manajemen,
Год журнала:
2024,
Номер
28(3), С. 655 - 675
Опубликована: Окт. 31, 2024
This
research
aims
to
see
how
innovation
culture
is
essential
for
a
business
organisation.
However,
more
than
of
needs
look
only
at
the
trigger
aspect,
it
also
impact
that
will
be
created.
Therefore,
this
explain
relationship
between
entrepreneurs
and
characteristics
in
context
ability
opportunities
improve
creating
an
on
achieving
continuity.
Using
sample
147
(98
per
cent)
entrepreneur
respondents
Palembang,
hypothesis
was
tested
using
structural
equation
modelling
(SEM)
partial
least
squares
(PLS)
analysis
with
Warp
PLS
version
5.0
software.
The
results
conclude
entrepreneur's
characteristics,
opportunities,
improvise
positively
affect
company
culture,
affects
continuity
family
firms
Palembang.
Язык: Английский
A Web-based Point of Sales for Automotive Component Industry using Rapid Application Development model
JOINS (Journal of Information System),
Год журнала:
2023,
Номер
8(2), С. 167 - 176
Опубликована: Ноя. 30, 2023
This
research
aims
to
increase
efficiency
in
Micro,
Small,
and
Medium
Enterprises
(MSMEs)
the
automotive
components
industry,
focusing
on
CV
Bengkel
Megamakmur.
workshop
is
one
of
MSMEs
engaged
Indonesia's
car
spare
parts
industry.
In
ongoing
business
process,
these
need
some
help
inventory
management,
stock
goods,
less
integrated
sales
transaction
recording.
The
main
problem
identified
was
discrepancy
between
number
products
sold
reports.
A
web-based
Point
Sale
(POS)
application
implemented,
which
allows
integration
data
transactions.
method
used
this
Rapid
Application
Development
(RAD),
suitable
for
projects
with
limited
resources
short
work
schedules.
results
a
that
can
optimize
processes
managing
by
monitoring
recording
transactions
an
manner.
has
been
tested
using
System
Usability
Scale
(SUS)
obtained
average
score
86.6,
included
"very
good"
category.
test
show
good
functionality
MSME
Язык: Английский
Strategy Orientation, Use Of Online Media – Social Media, Business Performance During The Covid-19 Pandemic
Jurnal Manajemen,
Год журнала:
2022,
Номер
26(3), С. 368 - 384
Опубликована: Окт. 3, 2022
The
COVID-19
pandemic
crisis
has
disrupted
the
movement
of
MSME
actors
in
running
their
businesses.
use
online
media
–
especially
social
is
considered
by
many
to
be
main
impact
a
business
strategy
orientation
that
focuses
on
competitive
and
innovative
strategies
improve
performance.
For
this
reason,
study
aims
prove
whether
there
an
influence
between
strategic
performance
city
Palembang.
To
test
hypothesis,
sample
160
(80percent)
entrepreneurs
Palembang
were
polled,
Structural
Equation
Modeling
(SEM)
analysis
Partial
Least
Squares
(PLS)
was
performed
using
Warp
PLS
software
version
5.0.
results
showed
had
positive
effect
activities.
research
findings
also
show
media,
particularly
achievement
during
pandemic.
Язык: Английский
Experiment Study: Auditor’s Going Concern Opinion Decision During Covid 19 Pandemic
International Journal of Organizational Behavior and Policy,
Год журнала:
2023,
Номер
2(1), С. 13 - 22
Опубликована: Фев. 10, 2023
This
research
is
an
experimental
that
assesses
the
giving
of
going
concern
opinions
conducted
by
auditors
during
Covid
19
pandemic.
To
enhance
degree
confidence
in
financial
statements,
a
qualified
external
party
(an
auditor)
engaged
to
examine
statements.
However,
Auditors
are
increasingly
being
asked
provide
assurance
on
non-financial
information,
both
standalone
basis
or
conjunction
with
audit
normal
shall
perform
risk
assessment
order
for
continuity
concernThe
participants
who
participated
and
can
be
used
this
study
members
IAPI
East
Java
region
as
many
40
auditor.
Participants
have
experiences
positions
senior
auditors,
supervisors,
managers
partners.
The
results
do
not
differentiate
auditing
functioning
non-functioning
companies
context
going-concern
opinion
decisions.
Auditor
considers
information
more
than
because
historical
data
assess
company's
current
condition
predict
future
conditions.
Non-financial
supporting
decision
making.
Язык: Английский
The Design of Future Business Education: Post-pandemic Challenges and Opportunities
Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research,
Год журнала:
2023,
Номер
unknown, С. 990 - 1001
Опубликована: Янв. 1, 2023
The
Covid-19
pandemic
crisis
has
posed
profound
challenges
to
higher
education's
ability
adapt
rapid
and
considerable
changes.This
paper
aims
investigate
the
opportunities
that
this
new
situation
post-pandemic
brings
society,
particularly
field
of
business
education;
learning
strategies
relevant
current
future
culture.Moreover,
outbreak
acted
as
a
wake-up
call,
possibly
propelling
previously
conservative
schools
toward
more
sustainable,
innovative,
critical
thinking,
also
socially
aware.A
quantitative
descriptive
approach
is
proposed
analyze
discover
present
contexts,
implementation
digital
business,
challenges,
education
opportunities.The
author
argues
after
pandemic,
it
will
be
if
lectures
for
are
delivered
in
hybrid
manner.The
finding
shows
future,
practice
preferred
take
precedence
over
theory
both
conventional
learning.Digital
applications
mastery,
wisdom
use
technology
found
very
important
future.Additionally,
still
today
generate
get
absorbed
employment.The
study
suggests
universities
need
adopt
flexible
teaching
students
how
handle
uncertain
futures
order
prepare
them
social
economic
changes
brought
on
by
unprecedented
global
crisis.
Язык: Английский
Status-Quo dan Inovasi: Respon Strategis Badan Usaha Milik Desa Menghadapi Krisis Pandemik Covid-19
Deleted Journal,
Год журнала:
2022,
Номер
13(2), С. 185 - 205
Опубликована: Окт. 5, 2022
Keberadaan
Badan
Usaha
Milik
Desa
(BUM
Desa)
di
Jawa
Timur
telah
menjelma
menjadi
lembaga
sosial
ekonomi
yang
turut
berkontribusi
meningkatkan
kesejahteraan
masyarakat
desa.
Namun
krisis
pandemik
Covid-19
menghantam
hampir
seluruh
kegiatan
bisnis
BUM
Desa.
Dalam
kajian
managemen
organisasi,
pilihan-pilihan
respon
strategis
saat
berperan
signifikan
dalam
proses
adaptasi
dan
pemulihan
pasca
krisis.
Penelitian
kualitatif
ini
mengungkap
spektrum
pertimbangan
pilihan
utama
menghadapi
Analisis
atas
data
wawancara
semi-terstruktur
pemangku
kepentingan
menunjukan
sebagian
besar
memilih
tetap
menjalankan
bisinisnya
(status
quo)
meskipun
merugi.
Temuan
penelitian
berbeda
dengan
perusahaan
swasta
negara
lebih
berhemat
berinovasi.
Penilaian
opsi
asupan
pemerintah
daerah
merumuskan
kebijakan