The Impact of Agricultural Food Retailers’ ESG Activities on Purchase Intention: The Mediating Effect of Consumer ESG Perception DOI Open Access

Pan-Ting Song,

Batsuuri Oyunbazar,

Tae Won Kang

и другие.

Sustainability, Год журнала: 2024, Номер 16(19), С. 8376 - 8376

Опубликована: Сен. 26, 2024

In recent years, climate issues have become a common challenge for all mankind. It is urgent and important to protect the environment, promote green transformation, realize sustainable development. Consequently, increasing attention being paid ESG (environmental, social, governance) actions. This study empirically investigated effect of companies’ activities on perceptions purchase intentions agricultural food consumers in Hebei Province, China, using structural equation modeling. The results show that, firstly, environmental social factors had significant positive consumer perception while governance non-significant perception. Secondly, environmental, components intention. Thirdly, there was mediating (environmental excluding governance). theoretical contribution this reveal role consumers’ emphasize unique intentions. addition, supports agri-food behavior through empirical data, which provides new perspective retailers’ practices helps further transformation Chinese retailers.

Язык: Английский

The impact of environmental, social, and governance (ESG) practices on customer behavior towards the brand in light of digital transformation: perceptions of university students DOI Creative Commons

Murad Baqis Hasan,

Ruchita Verma, Dhanraj Sharma

и другие.

Cogent Business & Management, Год журнала: 2024, Номер 11(1)

Опубликована: Июль 5, 2024

In the digital transformation era, environmental, social, and governance (ESG) practices increasingly shape customers' behavior (CB) toward brands, serving as frameworks that not only correspond with consumer values but also impact their trust, loyalty, engagement companies. However, prior studies have extensively investigated this issue. Hence, study, based on stakeholder theory, seeks to examine effect of ESG CB brands under moderating DT. To end, data was collected from 306 students Yemeni universities via an online questionnaire analyzed using PLS-SEM SmartPLS software. The results showed a direct relationship between CB. Specifically, environmental dimension had strongest CB, followed by social dimension. found DT moderates in contrast, or is significant.

Язык: Английский

Процитировано

5

Ảnh hưởng của thông tin truyền thông số về ESG tới ý định mua hàng của người tiêu dùng trẻ: trường hợp nhãn hàng sữa MILO trên địa bàn thành phố Hà Nội DOI Open Access
Hien Thi Tran,

Minh Tạ Khánh Ngọc,

Ngân Vũ Thị

и другие.

Tạp chí Khoa học Thương mại, Год журнала: 2025, Номер unknown, С. 43 - 60

Опубликована: Янв. 15, 2025

Bài báo về một nghiên cứu kiểm định tác động gián tiếp của thông tin truyền số trên từng khía cạnh môi trường (E), xã hội (S), quản trị công ty (G) mà người tiêu dùng trẻ cảm nhận được tới ý mua hàng họ, qua 2 biến trung gian là danh tiếng thương hiệu và niềm hiệu. Trường hợp điển hình nhãn sữa MILO. Kết quả cho thấy, trong trẻ, E S có ảnh hưởng tích cực đến Danh nhân tố thúc đẩy Tuy nhiên, không thấy nghĩa thống kê G trẻ. đưa ra hàm để các làm tăng ở Việt Nam, chỉ tập vào việc cung cấp sản phẩm dịch vụ chất lượng còn cần chú trọng xây dựng mối quan hệ với khách nền tảng nghệ cả 3 mảng nội dung ESG.

Процитировано

0

Effects of sustainability-linked initiatives on value creation in services business: a study on global technology services firms DOI
Arindam Das, Sourav Dey

Social Responsibility Journal, Год журнала: 2025, Номер unknown

Опубликована: Март 7, 2025

Purpose This study aims to analyze the role of sustainability-linked initiatives in creating tangible and intangible value for services firms operating global B2B technology segment. Design/methodology/approach paper analyzes secondary data on social governance pillar performances large how these influence creation firm. Findings The panel analyses, based 15 years from 200 top companies this sector, reveal that strong performances, along with absence environmental–social–governance (ESG)-related controversies, lead improved willingness pay customers, enhanced brand valuation increased enterprise value. Originality/value contributes body knowledge responsibility a multinational (MNE), especially MNEs who face unique challenge identifying acting their corporate due diversity client base other stakeholders. findings can help develop pathways responsibility.

Язык: Английский

Процитировано

0

The Role of ESG Activities in Strengthening Fan Trust and Loyalty: A Societal Perspective on Sustainable Sports Business DOI Creative Commons
Dohun Kim, Yunduk ‍Jeong

Societies, Год журнала: 2025, Номер 15(5), С. 119 - 119

Опубликована: Апрель 27, 2025

This study aims to establish the impact of environmental, social, and governance (ESG) activities undertaken by South Korean professional sports clubs on fan trust loyalty. Furthermore, it examines moderating influence citizenship among these connections. Data were gathered via surveys administered 348 spectators at matches two in Korea that are noted for their active ESG activities. Structural equation modeling (SEM) moderation analysis using Jamovi software (version 2.4.8) employed analyze data test proposed hypotheses. The findings reveal environmental social significantly loyalty, whereas positively but do not Moreover, directly impacts Regarding effects, strengthens relationship between loyalty does affect trust. contributes this research incorporating as a variable exploring how practices can increase through citizenship. enhance our theoretical understanding explaining strategies related relationship-building processes business, they provide practical suggestions teams promoting sustainability engagement focusing specific

Язык: Английский

Процитировано

0

The Effects of ESG Management on Business Performance: The Case of Incheon International Airport DOI Open Access
Sangryeong Lee, Jin-Woo Park,

DongRyeol Choi

и другие.

Sustainability, Год журнала: 2023, Номер 15(24), С. 16831 - 16831

Опубликована: Дек. 14, 2023

This study examines how implementing ESG (environment, social, and governance) principles at Incheon International Airport affects business performance. practices significantly shape strategic management within the airport industry, particularly in Korea. The primary objective is to explore components contribute sustainability performance through intermediary factors. Prior analyses airline tourism sectors have extensively studied impact of CSR adoption on With increasing numbers ongoing research airports, this seeks investigate mid-to-long-term influence performance, specifically Airport. A comprehensive survey involving 323 users was rigorously analyzed using a structural equation model (SEM). findings revealed robust positive correlation between activities implies that initiatives can foster trust, improve public perception, underscore sustainability, notably South Korea’s industry. Moreover, aims establish fundamental insights by emphasizing pivotal role enhancing airports’ reputation Korea contributing positively sustainable development.

Язык: Английский

Процитировано

6

Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices DOI
Shreyanshu Singh, Rinki Verma, Afeefa Fatima

и другие.

Advances in logistics, operations, and management science book series, Год журнала: 2024, Номер unknown, С. 281 - 309

Опубликована: Авг. 14, 2024

This study investigates the intricate relationship between Environmental, Social, and Governance (ESG) practices their influence on brand reputation customer loyalty, within goal of achieving competitive advantage. Employing a quantitative research methodology, this utilizes survey to gather insights from consumers regarding perceptions ESG initiatives loyalty sustainable brands. Through statistical analyses, including regression analysis, paper furnishes empirical evidence strategic importance in bolstering nurturing loyalty. Additionally, explores challenges opportunities adoption implementation practices, shedding light complexities faced by organizations. By elucidating nexus contributes literature business strategies provides for businesses socially conscious marketplace.

Язык: Английский

Процитировано

2

Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration DOI Creative Commons
Wilert Puriwat, Suchart Tripopsakul

HighTech and Innovation Journal, Год журнала: 2022, Номер 3(4), С. 472 - 482

Опубликована: Дек. 1, 2022

Nowadays, with a widespread increase in awareness of environmental concerns, the ESG concept has been acknowledged as one most vital strategic movements for firms. This paper explores effect activities on brand image and customers’ purchase intentions. The moderating effects range sociological factors are also investigated. Based 168 samples Thai participants, survey research an online questionnaire tool was employed to collect data structural equation modelling (SEM) test hypotheses verify conceptual framework this study. results showed that all environmental, social, governance significantly affect For consequence activities, social (b = 0.511) play strongest role, followed by 0.482) 0.434) activities. On other hand, 0.420) strongly influence customers' intentions, 0.395) 0.309). Additionally, moderation analysis found intentions vary depending gender, age, education level. These findings provide deeper understanding both academics practitioners. offers implications recommendations further based outcomes. Doi: 10.28991/HIJ-2022-03-04-07 Full Text: PDF

Язык: Английский

Процитировано

7

Research on Customer Relationship Segmentation of Apparel Retail Industry through Data Mining DOI Creative Commons
Ning Zhu

HighTech and Innovation Journal, Год журнала: 2023, Номер 4(2), С. 309 - 314

Опубликована: Июнь 1, 2023

Objectives: This paper aims to segment customers in the apparel retail industry using data mining techniques. Methods: First, a customer segmentation model was constructed, and then K-means algorithm used classify based on indicators from model. The classification effectiveness enhanced by introducing indicator feature weights. A case study also conducted. Findings: When value of K 4, achieved best performance. improved outperformed traditional terms effectiveness. categorized into premium customers, important regular churned customers. Different marketing suggestions were proposed manufacturers. Novelty: novelty this article lies introduction weights for indicators, which allows distinction between their importance improves Doi: 10.28991/HIJ-2023-04-02-05 Full Text: PDF

Язык: Английский

Процитировано

4

Relationships between Sustainable Operations and the Resilience of SMEs DOI Open Access
Kinga Nagyné Pércsi, Zsolt Fülöp

Sustainability, Год журнала: 2024, Номер 16(2), С. 741 - 741

Опубликована: Янв. 15, 2024

In the 21st century, primary concerns within our society and economic framework revolve around securing a sustainable future ensuring prospects. The crises witnessed in recent years have both introduced new challenges revived existing difficulties. crucial question emerges: can societies economies demonstrate resilience necessary to avert impending dangers during such circumstances? This consideration holds particular significance for small medium-sized enterprises (SMEs) operating global economy. SMEs play vital role national economies, their importance is even more pronounced societies. Addressing threats SME sector proves be challenging due compact size, which lacks protective shield against various environmental impacts enjoyed by larger with greater size capabilities. On other hand, smaller may able overcome these obstacles successfully than large using appropriate tools investing opportunities. aim of this article investigate what extent protection investments sustainability-related developments increase SMEs. connection above mentioned, it was investigated how combination marketing communication sustainability goals, sustainability, contributes increasing Hungarian analysis based on grouping 266 variables created literature review expert interviews.

Язык: Английский

Процитировано

1

Impact of Continuing Education on Employee Productivity and Financial Performance of Banks DOI Creative Commons
Muhamet Hajdari, Fidan Qerimi, Arbëresha Qerimi

и другие.

Emerging Science Journal, Год журнала: 2023, Номер 7(4), С. 1158 - 1172

Опубликована: Июль 12, 2023

Objectives: This research aims to measure the impact of continuing education on employee productivity and that latter financial performance commercial banks in Kosovo. Methods: A quantitative approach was employed achieve objectives questions. The statistical population comprised 3636 employees working at operating We obtained data from Central Bank Kosovo (CBK). sample 360 then determined using Slovin's formula include representative sample. Findings: Ordinary Least-Squares (OLS) model demonstrated affects productivity, findings indicated 40.2% is explained by education, while 20.4% productivity. Novelty/improvement:This showed could receive feedback importance employees’ increasing their and, subsequently, bank's performance. can improve effectiveness work organization's results, especially cost optimization income generation. Doi: 10.28991/ESJ-2023-07-04-09 Full Text: PDF

Язык: Английский

Процитировано

2