Sustainability,
Год журнала:
2024,
Номер
16(19), С. 8376 - 8376
Опубликована: Сен. 26, 2024
In
recent
years,
climate
issues
have
become
a
common
challenge
for
all
mankind.
It
is
urgent
and
important
to
protect
the
environment,
promote
green
transformation,
realize
sustainable
development.
Consequently,
increasing
attention
being
paid
ESG
(environmental,
social,
governance)
actions.
This
study
empirically
investigated
effect
of
companies’
activities
on
perceptions
purchase
intentions
agricultural
food
consumers
in
Hebei
Province,
China,
using
structural
equation
modeling.
The
results
show
that,
firstly,
environmental
social
factors
had
significant
positive
consumer
perception
while
governance
non-significant
perception.
Secondly,
environmental,
components
intention.
Thirdly,
there
was
mediating
(environmental
excluding
governance).
theoretical
contribution
this
reveal
role
consumers’
emphasize
unique
intentions.
addition,
supports
agri-food
behavior
through
empirical
data,
which
provides
new
perspective
retailers’
practices
helps
further
transformation
Chinese
retailers.
Journal of Human Earth and Future,
Год журнала:
2023,
Номер
4(4), С. 391 - 410
Опубликована: Дек. 1, 2023
This
study
rigorously
explores
the
transformative
impact
of
digital
landscape
on
businesses
and
consumers,
with
a
specific
focus
pivotal
role
social
media
engagement
in
shaping
brand
equity.
Aligned
contemporary
imperative
for
to
establish
robust
online
presence,
our
primary
objectives
involve
gaining
comprehensive
understanding
equity
exploring
nuanced
dynamics
consumer
relationships
cultivated
through
these
platforms.
To
precisely
assess
this
impact,
research
employs
rigorous
methodology,
introducing
validated
Structural
Equation
Modeling
(SEM)
quantitatively
measure
influence
behaviors
various
dimensions
The
findings
reveal
crucial
insights:
liking
enhances
brand-consumer
relationships,
sharing
significantly
impacts
self-presentation
motives,
commenting
complements
association
loyalty.
These
insights
contribute
how
distinctly
elements
novelty
lies
developing
validating
precise
measurement
model
equity,
representing
significant
improvement
addressing
notable
gap
existing
literature.
scholarly
contribution
extends
its
relevance
both
academic
practical
applications
marketing.
not
only
highlights
but
also
signifies
methodological
advancement
SEM.
derived
offer
actionable
implications
enhancing
marketing
strategies,
optimizing
performance,
fostering
long-term
sustainability
ever-evolving
landscape.
Doi:
10.28991/HEF-2023-04-04-02
Full
Text:
PDF
Sustainability,
Год журнала:
2024,
Номер
16(19), С. 8376 - 8376
Опубликована: Сен. 26, 2024
In
recent
years,
climate
issues
have
become
a
common
challenge
for
all
mankind.
It
is
urgent
and
important
to
protect
the
environment,
promote
green
transformation,
realize
sustainable
development.
Consequently,
increasing
attention
being
paid
ESG
(environmental,
social,
governance)
actions.
This
study
empirically
investigated
effect
of
companies’
activities
on
perceptions
purchase
intentions
agricultural
food
consumers
in
Hebei
Province,
China,
using
structural
equation
modeling.
The
results
show
that,
firstly,
environmental
social
factors
had
significant
positive
consumer
perception
while
governance
non-significant
perception.
Secondly,
environmental,
components
intention.
Thirdly,
there
was
mediating
(environmental
excluding
governance).
theoretical
contribution
this
reveal
role
consumers’
emphasize
unique
intentions.
addition,
supports
agri-food
behavior
through
empirical
data,
which
provides
new
perspective
retailers’
practices
helps
further
transformation
Chinese
retailers.
