Artificial Intelligence for Big Data in Modern Marketing: A Review about Trends, Applications, and Challenges.
Chantal Uwimana,
Clemence Niyigena,
Gedeon Nshutiyimana
и другие.
International Journal of Latest Technology in Engineering Management & Applied Science,
Год журнала:
2025,
Номер
14(2), С. 165 - 183
Опубликована: Март 13, 2025
Abstract:
The
rapid
digital
transformation
has
triggered
an
explosion
in
data
generation,
with
its
core
impact
on
the
marketing
landscape.
Big
data,
huge
volumes,
speed,
and
variety,
is
thus
a
significant
field
of
opportunities
challenges
for
marketers
seeking
to
unravel
actionable
insights.
Traditional
approaches
processing
are
only
inefficient
unable
manage
such
scale
complexity
data.
However,
advent
AI,
quite
few
advanced
tools
can
handle
big
greater
efficiency,
enabling
better
consumer
understanding,
personalization
strategies,
quick
decision-making.
It
revolutionized
marketing,
where
systems
now
analyze
datasets,
recognize
patterns,
predict
customer
behaviors.
From
descriptive
analytics,
shift
toward
predictive
prescriptive
empowered
businesses
optimize
campaigns
enhanced
experiences.
This
integration
AI
means
it
be
done
instantly,
real-time
response
fostering
more
relevant
engagement.
review
delivers
critical
outlook
current
trends
their
application
face
implementing
these
new
technologies.
Ethical
issues
around
privacy,
transparency,
bias
models
discussed.
paper
highlights
future
research
directions,
including
federated
learning,
quantum
computing,
multimodal
which
hold
great
promise
even
further
domain.
Язык: Английский
Reviving the Overlooked: Strategies for Reclaiming the Forgotten Part of Marketing
IJBE (Integrated Journal of Business and Economics),
Год журнала:
2024,
Номер
8(2), С. 145 - 145
Опубликована: Июнь 21, 2024
In
the
realm
of
marketing,
certain
facets
often
find
themselves
relegated
to
periphery,
overlooked
and
underestimated.
This
theoretical
exploration
delves
into
strategies
for
reviving
these
neglected
elements,
aiming
reclaim
their
significance
within
broader
marketing
landscape.
dynamic
world
consumer
behavior
evolving
market
trends,
it
becomes
imperative
reassess
reinvigorate
those
components
that
have
been
marginalized
over
time.
study
postulates
a
foundation
can
catalyze
innovation,
offering
marketers
blueprint
revitalizing
aspects.
By
challenging
conventional
norms
engaging
in
discourse,
professionals
uncover
latent
potential
undiscovered
opportunities
arsenal.
The
lens
allows
comprehensive
examination
facets,
dissecting
intricacies
may
led
neglect.
process
not
only
facilitates
deeper
understanding
dynamics
at
play
but
also
sets
stage
strategic
interventions.
As
evolves,
embracing
framework
paramount
deciphering
nuances
psychology,
technology
integration,
societal
shifts,
ultimately
empowering
breathe
new
life
forgotten
realms
redefine
boundaries
effective
engagement.
Язык: Английский