Voice assistants and U.S. consumer behavior: A comprehensive review: investigating the role and influence of voice-activated technologies on shopping habits and brand loyalty

International Journal of Applied Research in Social Sciences, Год журнала: 2024, Номер 6(5), С. 861 - 890

Опубликована: Май 12, 2024

This study provides a comprehensive review of the influence voice-activated technologies, particularly voice assistants, on consumer behavior and brand loyalty in United States. The primary objective is to understand how these emerging technologies are reshaping shopping habits dynamics brand-consumer interactions. methodology encompasses thorough analysis peer-reviewed academic journals, industry reports, case studies, supplemented by secondary sources such as market analyses news articles. Key findings reveal that assistants have induced significant paradigm shift behavior, characterized changes purchasing patterns, decision-making processes, convenience personalized experience offered led increased impulse buying experimentation. However, this accompanied challenges data privacy security. also highlights rapid evolution engagement, with advancements AI machine learning enhancing personalization efficiency. Strategically, recommends brands retailers invest search optimization, develop secure practices, collaborate technology developers create engaging experiences. concludes while present substantial opportunities for enhanced they pose require careful navigation, maintaining trust ethical standards. Future research directions include exploring long-term effects impact demographic factors adoption assistants. Keywords: Voice Assistants, Consumer Behavior, Brand Loyalty, Voice-Activated Technologies.

Язык: Английский

Enhancing U.S. workforce productivity through strategic data automation: Key insights and implications

GSC Advanced Research and Reviews, Год журнала: 2024, Номер 19(2), С. 001 - 012

Опубликована: Май 6, 2024

The review explores how strategic data automation can enhance workforce productivity in the U.S., providing key insights and implications for organizations. As businesses increasingly rely on data-driven decision-making, role of streamlining processes improving efficiency becomes paramount. This delves into potential benefits challenges implementing strategies offers recommendations organizations looking to their productivity. Strategic has revolutionize operate, leading significant improvements By automating repetitive tasks processing, free up valuable time resources, allowing employees focus more value-added activities. However, successful implementation requires careful planning consideration various factors, including security, privacy, regulatory compliance. Key from this include importance aligning initiatives with organizational goals objectives, as well need ongoing monitoring evaluation ensure effectiveness. Additionally, future work, highlighting increased collaboration between humans machines new skills competencies. Overall, provides U.S. It highlights automation, such improved reduced costs, while also addressing considerations leveraging power position themselves success an world.

Язык: Английский