Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 55 - 78
Опубликована: Авг. 16, 2024
The incorporation of artificial intelligence and technology into the hospitality tourism industry has created a paradigm shift that goes beyond recognition. This chapter provides broad perspective on application, obstacles, potential trends in AI these industries. It includes examples success stories from major hotel chains like Hilton Hotels & Resorts Marriott International different implementation strategies. addresses key challenges, including integration, data quality, personalization, ethics, privacy concerns. also sheds light strategies to address issues. Finally, looks future, making predictions regarding conversational commerce, augmented reality, voice will likely transform guest experiences daily operations. aims provide stakeholders with comprehensive guide other technological tools across sectors, emphasizing need for cross-sector understanding.
Язык: Английский