Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review DOI Creative Commons

Frans Sudirjo,

Abu Muna Almaududi Ausat,

Suherlan Suherlan

и другие.

Jurnal Penelitian Inovatif, Год журнала: 2024, Номер 4(2), С. 635 - 644

Опубликована: Май 11, 2024

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within environment. research aims provide deeper insights into plays a role in decision-making processes era, along with its implications for practices. methodology employed is literature review using qualitative approaches and descriptive analysis. Data were gathered from Google Scholar period 2015-2024. study findings indicate that continually evolving profound understanding of psychological dynamics crucial business success. Factors such as perception, attitude, motivation, emotion play key roles processes. Marketers pay attention content interactions influence preferences behaviors. Additionally, external factors social cultural contexts also shape dynamics.

Язык: Английский

The Role of Leadership in Digital Transformation Management in Organisations DOI Creative Commons
Ahmad Muktamar B,

Alfan Bachtiar,

Guntoro Guntoro

и другие.

Jurnal Minfo Polgan, Год журнала: 2023, Номер 12(1), С. 1306 - 1314

Опубликована: Июль 20, 2023

In the ongoing era of digital transformation, organisations around world are faced with rapid and complex changes in technology, business processes work culture. To meet these challenges, it is important for to have effective proactive leadership managing transformation. The purpose this study examine more depth role including how different styles can impact transformation outcomes. current research type qualitative. Data collection techniques include listening recording information conduct data analysis through reduction, display, conclusion drawing. results arrive at a statement that management crucial. Effective will ensure success effectiveness change.

Язык: Английский

Процитировано

4

Analysis of Social Media Usage in Enhancing Communication and Collaboration in Educational Environments DOI Open Access
Ahmad Jauhari Hamid Ripki, Ayu Wulandari,

Arifannisa Arifannisa

и другие.

Indo-MathEdu Intellectuals Journal, Год журнала: 2024, Номер 5(2), С. 1511 - 1522

Опубликована: Март 17, 2024

In this rapidly evolving digital era, the use of social media has become an integral part daily life, including among students, teachers, and parents in educational environments. This study aims to conduct in-depth analysis usage efforts enhance communication collaboration settings. The method employed research is a qualitative literature review utilizing data sourced from Google Scholar spanning 2020 2024. Key search terms included media, collaboration, education environment. technique used analysis. process involves several steps, such as organising data, forming themes or patterns, interpreting findings scientific articles used. study's reveal that continuously crucial aspect across various domains, education. enhancing environments highlights its significant potential increase participant engagement, facilitate exchange ideas, broaden reach information. However, utilization also necessitates careful responsible approach address associated challenges risks.

Язык: Английский

Процитировано

1

ANALYSIS OF THE ROLE OF EDUCATION IN DRIVING TECHNOLOGICAL INNOVATION IN THE BUSINESS WORLD DOI Creative Commons
Sutrisno Sutrisno,

Dwi Prasetiyo Hadi,

Bagus Yunianto Wibowo

и другие.

Technopreneurship and Educational Development Review (TENDER), Год журнала: 2024, Номер 1(1), С. 7 - 13

Опубликована: Март 18, 2024

Education plays a crucial role in shaping individuals' ability to innovate. A robust and relevant education system will produce human resources capable of adopting, developing, implementing new technologies. However, it is important understand the extent which influences technological innovation business world. This research aims delve deeper into driving identify effective strategies enhance education's contribution addressing challenges leveraging opportunities era innovation. method adopt qualitative literature review approach focusing on analysis synthesis from period 1999-2023. The study results indicate that world highly significant. not only shapes individuals with knowledge skills needed develop technologies but also cultivates an innovative mindset collaborative culture essential process. Educational institutions serve as platform for exchange ideas among various stakeholders, well facilitators expanding access diverse backgrounds.

Язык: Английский

Процитировано

1

The Role of Social Support in Enhancing Motivation and Psychological Well-being of Students: Perspectives from Education in the Digital Era DOI Creative Commons

Marjuki Marjuki,

Muh. Hanif,

Siminto Siminto

и другие.

Indo-MathEdu Intellectuals Journal, Год журнала: 2024, Номер 5(2), С. 1974 - 1987

Опубликована: Май 8, 2024

The digital era has fundamentally transformed the paradigm of education. Nowadays, students not only interact with learning materials but also various platforms that offer access to unlimited resources and information. This research aims analyze role social support in enhancing motivation psychological well-being from perspective Education era. method employed this study is a literature review qualitative approach descriptive analysis. Data for were gathered Google Scholar spanning 2013 2024 through focus on keywords aspects, motivation, students, education, results indicate crucial factor influencing context education Despite continuous evolution technology, genuine human relationships emotional remain key pillars shaping positive experiences. Social emanates sources, including peers, family, faculty, academic communities. expansion technology usage enables preservation connections, although it important note quality interactions virtual world may always be equivalent face-to-face interactions.

Язык: Английский

Процитировано

1

Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review DOI Creative Commons

Frans Sudirjo,

Abu Muna Almaududi Ausat,

Suherlan Suherlan

и другие.

Jurnal Penelitian Inovatif, Год журнала: 2024, Номер 4(2), С. 635 - 644

Опубликована: Май 11, 2024

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within environment. research aims provide deeper insights into plays a role in decision-making processes era, along with its implications for practices. methodology employed is literature review using qualitative approaches and descriptive analysis. Data were gathered from Google Scholar period 2015-2024. study findings indicate that continually evolving profound understanding of psychological dynamics crucial business success. Factors such as perception, attitude, motivation, emotion play key roles processes. Marketers pay attention content interactions influence preferences behaviors. Additionally, external factors social cultural contexts also shape dynamics.

Язык: Английский

Процитировано

1