International Journal of Innovation Science, Год журнала: 2025, Номер unknown
Опубликована: Март 26, 2025
Purpose Using Diffusion of Innovation theory as the theoretical lens, this study aims to explore how academics perceive about uses Generative Artificial Intelligence in academic research. Design/methodology/approach A netnographic qualitative content analytic approach was used, using public comments on YouTube tutorial videos instructing artificial intelligence (AI) tools source insight. Findings The findings revealed themes and subthemes based key concepts theory. Besides, perceived risk price value are two emerged themes, which crucial for AI adoption Research limitations/implications This enriches technology literature by exploring more disruptive technologies Originality/value provides empirical evidence establishes a clearer view global community truly integrate into their daily research practices.
Язык: Английский