Опубликована: Янв. 1, 2025
Язык: Английский
Опубликована: Янв. 1, 2025
Язык: Английский
Frontiers in Marine Science, Год журнала: 2025, Номер 12
Опубликована: Янв. 27, 2025
Introduction Encouraging consumer participation in marine recreational sport activities is recognized as a key strategy for boosting both local and regional economies. However, compared to other traditional outdoor activities, rates recreation remain relatively low. Two major barriers are consumers' concerns about whether interesting suitable themselves, which can be summarized into product quality uncertainty fit uncertainty. Methods To address this issue, paper, grounded institutional theory, investigates how different environments influence certainty their behavioral engagement activities—an area previously underexplored the literature. Results discussions By collecting 292 survey responses utilizing ordinary least squares (OLS) regression analysis, we found that have significant positive effect on engagement. Additionally, regulatory-normative cognitive were shown significantly enhance certainty. Moreover, age was moderate these effects, with relationship between environment certainty, while only affecting
Язык: Английский
Процитировано
0Опубликована: Янв. 1, 2025
Язык: Английский
Процитировано
0