BMC Public Health, Год журнала: 2024, Номер 24(1)

Опубликована: Ноя. 5, 2024

The harmonious cognitive alignment among various netizen groups is pivotal for the spread and amplification of online rumors. This alignment, characterized by shared inclinations, fosters uniformity in attitudes perspectives, thereby precipitating synchronized engagement dissemination such Notably, discernible disparities emerge group cognition as different types rumors pertaining to same event propagate. research endeavors dissect roles through lens variance, attaining a more profound comprehension distinctive traits behavioral dynamics factions context rumor dissemination. By integrating Bloom's taxonomy crafting survey questionnaire, this study captured responses netizens themes across two critical dimensions: (1) Information Cognition: exploring processing levels from basic recall application analysis (2) Attitude Change: evaluating higher-order processes creating response complex scenarios. decision tree classification algorithm was meticulously applied catalysts behind shifts netizens. Additionally, K-Means clustering effectively utilized categorize along thematic lines, offering nuanced view their engagement. initial impression significantly influences netizens' final perceptions. Twelve characteristics were observed during on themes, these classified into four categories: knowledge-oriented, competition-oriented, social-oriented, entertainment-oriented, based differences. Throughout lifecycle rumors, inception dissemination, diverse assume distinct roles, each exerting unique influence reception information. implementing tailored governance strategies that are sensitive groups, it possible attain substantially effective outcomes managing propagation approach recognizes heterogeneity community leverages enhance efficacy interventions.

Язык: Английский