Integrating AHP-SBE for Evaluating Visitor Satisfaction in Traditional Village Tourism Landscapes DOI Open Access
Lie Wang, Junling Zhuang, Mo Wang

и другие.

Sustainability, Год журнала: 2025, Номер 17(7), С. 3119 - 3119

Опубликована: Апрель 1, 2025

Traditional villages, as repositories of cultural heritage and natural landscapes, have gained increasing prominence in the tourism industry. However, balancing authenticity preservation with visitor satisfaction remains a critical challenge. This study employs combined Analytic Hierarchy Process (AHP)–Scenic Beauty Estimation (SBE) approach under theoretical framework 4E theory (Entertainment, Education, Aesthetics, Escapism) to comprehensively evaluate traditional village landscapes. Eight nationally designated tourism-oriented villages Anhua County, China were selected case studies. Findings from AHP analysis reveal that aesthetic escapism experiences are most influential dimensions shaping satisfaction, while entertainment educational experiences, though secondary, remain integral well-rounded framework. The SBE evaluation corroborates these results, highlighting seasonal characteristics, stress relief, landscape diversity significantly enhance experiences. Conversely, deficiencies observed social interactivity, fulfillment needs, indicating areas for improvement. A strong positive correlation between scores (Pearson coefficient = 0.867, p < 0.01) underscores alignment expert-driven evaluations perceptions. These insights suggest integrating expert-based hierarchical empirical assessments provides more robust multidimensional sustainable management. Recommendations include enhancing optimizing components, enriching ensuring vernacular landscapes foster sustainable, experience-driven rural development.

Язык: Английский

Integrating AHP-SBE for Evaluating Visitor Satisfaction in Traditional Village Tourism Landscapes DOI Open Access
Lie Wang, Junling Zhuang, Mo Wang

и другие.

Sustainability, Год журнала: 2025, Номер 17(7), С. 3119 - 3119

Опубликована: Апрель 1, 2025

Traditional villages, as repositories of cultural heritage and natural landscapes, have gained increasing prominence in the tourism industry. However, balancing authenticity preservation with visitor satisfaction remains a critical challenge. This study employs combined Analytic Hierarchy Process (AHP)–Scenic Beauty Estimation (SBE) approach under theoretical framework 4E theory (Entertainment, Education, Aesthetics, Escapism) to comprehensively evaluate traditional village landscapes. Eight nationally designated tourism-oriented villages Anhua County, China were selected case studies. Findings from AHP analysis reveal that aesthetic escapism experiences are most influential dimensions shaping satisfaction, while entertainment educational experiences, though secondary, remain integral well-rounded framework. The SBE evaluation corroborates these results, highlighting seasonal characteristics, stress relief, landscape diversity significantly enhance experiences. Conversely, deficiencies observed social interactivity, fulfillment needs, indicating areas for improvement. A strong positive correlation between scores (Pearson coefficient = 0.867, p < 0.01) underscores alignment expert-driven evaluations perceptions. These insights suggest integrating expert-based hierarchical empirical assessments provides more robust multidimensional sustainable management. Recommendations include enhancing optimizing components, enriching ensuring vernacular landscapes foster sustainable, experience-driven rural development.

Язык: Английский

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