The effects of Bollywood film-induced tour guiding on revisit intentions and destination image DOI
Alastair M. Morrison, Debasish Batabyal, Yashwant Singh Rawal

и другие.

Journal Of Vacation Marketing, Год журнала: 2024, Номер unknown

Опубликована: Дек. 5, 2024

Film-induced tour guiding is evolving as a hybrid of storytelling and information communication technologies. It contemporary approach to with the sharing visual, vocal, celebrity effects via audiovisual clips before on-site during tours. The main purpose this research was investigate impacts film-induced specific focus on Bollywood movies. A mixed-method design followed by employing qualitative quantitative analysis methods. Structural equation modeling revealed that vocal effects, destination image had positive significant highlighted influence stars, storytelling, perceptions in shaping revisit intentions. findings offer vacation marketers several suggestions how augment tourism tour-guiding effectiveness.

Язык: Английский

El screen tourism y su relación con los referentes culturales en la serie de ficción Emily in Paris, temporada 1 (Netflix, 2020) DOI Creative Commons
Josefina Sánchez Martínez, Isabel Sarabia-And ́úgar

European Public & Social Innovation Review, Год журнала: 2025, Номер 10, С. 1 - 23

Опубликована: Янв. 21, 2025

Introducción: El binomio turismo-cine (turismo inducido o turismo de pantalla) ha sido ampliamente investigado, desde que, en el año 1992, Riley y Van Doren vincularan las dos industrias vaticinaran su repercusión positiva la economía. Uno los recursos susceptibles reforzar lazos entre pantalla turismo, aún por abordar estudios sobre screen tourism, es “referentes culturales”, directamente relacionados con “afinidad cultural”. objetivo esta investigación reflexionar uso este componente trama una ficción audiovisual como factor para acercar rasgos distintivos comunidad al espectador generar así él un mayor interés que podría derivar visita turística lugar representado. Metodología: Se elabora ficha análisis sirve identificar referentes culturales primera temporada serie Emily in Paris. Resultados: La información se presenta cuatro niveles: narratológico, icónico, psicoanalítico experiencial. Discusión: constata Paris paradigma construcción narración a través culturales. Conclusiones: inclusión serie, utilizada estrategia fomentar solo puede ser efectiva si contemporánea localizaciones mencionadas son reales.

Процитировано

0

Application of multi-attribute decision-making combined with BERT-CNN model in the image construction of ice and snow tourism destination DOI Creative Commons
Hua Jin

Scientific Reports, Год журнала: 2025, Номер 15(1)

Опубликована: Март 27, 2025

This study proposes an innovative evaluation framework that integrates deep learning with multi-attribute decision-making (MADM) methods to enhance the scientific rigor and accuracy of image ice snow tourism destinations. Compared traditional approaches, this effectively processes unstructured textual data conducts comprehensive assessments across multiple dimensions. The innovatively designs a text feature extraction model based on Bidirectional Encoder Representations from Transformers (BERT)-Convolutional Neural Network (CNN). Meanwhile, MADM are introduced for attribute weight allocation decision optimization. employs BERT in-depth semantic analysis tourist reviews, utilizes CNN extract local features, combines generate scores. In study, optimized demonstrates high consistency, achieving consistency ratio only 0.03 in facilities services theme. Moreover, significantly outperforms Robustly Optimized Approach (RoBERTa), 0.06. Regarding priority stability, reaches 0.91 experience themes. aspect computing time, inference time is 0.14 s experimental results indicate performs well dealing complex while showing efficiency stability multidimensional tasks. Therefore, contributes meaningfully research field It also provides vital theoretical basis practical tools optimization, precise marketing, management.

Язык: Английский

Процитировано

0

The New Hallmarks of Film-induced Tourism Amid the Post COVID-19 New Norm in Southeast Asia DOI
Wei Lee Chin, Yong Liu

Tourism, hospitality & event management, Год журнала: 2025, Номер unknown, С. 65 - 80

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

Exploring the Discrepancy: Film Industry’s Impact on Destination Marketing in Bulgaria DOI
Соня Милева,

Ani Istatkova

Tourism, hospitality & event management, Год журнала: 2025, Номер unknown, С. 17 - 38

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

From Die Hard 5 to Poor Things: Budapest at the Forefront of European Film Production DOI

Tímea Zsófia Tóth,

Árpád Papp-Váry

Tourism, hospitality & event management, Год журнала: 2025, Номер unknown, С. 81 - 97

Опубликована: Янв. 1, 2025

Язык: Английский

Процитировано

0

The effects of Bollywood film-induced tour guiding on revisit intentions and destination image DOI
Alastair M. Morrison, Debasish Batabyal, Yashwant Singh Rawal

и другие.

Journal Of Vacation Marketing, Год журнала: 2024, Номер unknown

Опубликована: Дек. 5, 2024

Film-induced tour guiding is evolving as a hybrid of storytelling and information communication technologies. It contemporary approach to with the sharing visual, vocal, celebrity effects via audiovisual clips before on-site during tours. The main purpose this research was investigate impacts film-induced specific focus on Bollywood movies. A mixed-method design followed by employing qualitative quantitative analysis methods. Structural equation modeling revealed that vocal effects, destination image had positive significant highlighted influence stars, storytelling, perceptions in shaping revisit intentions. findings offer vacation marketers several suggestions how augment tourism tour-guiding effectiveness.

Язык: Английский

Процитировано

0