Trends and evolution of agile branding: a bibliometric analysis DOI Creative Commons
Michaela Pöhlmann, Carmen Jambrino-Maldonado, Carlos de las Heras-Pedrosa

и другие.

Verslas teorija ir praktika, Год журнала: 2024, Номер 25(2), С. 406 - 419

Опубликована: Июль 31, 2024

As today’s environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, flexibility, emerges as an innovative approach for companies to navigate dynamic markets ensure they remain sustainably relevant competitive. Yet, no bibliometric analysis has been conducted on agility related branding date. This paper aims illustrate analyze the trends evolution of agile applying methods article produced between 1996 2023. The results a systematic review are presented, findings 70 publications listed in Web Science Core Collection database evaluated. Furthermore, visualization interpretation networks citations publications, publication titles, keywords, authorship, affiliations with software VOSviewer is included. shows number studies increased mainly since 2008, reaching its peak 2022, indicating growing research interest. study reveals much needs how can agilely dynamically compete fast-moving world.

Язык: Английский

Drivers influencing the adoption of cryptocurrency: a social network analysis approach DOI Creative Commons
K. Kajol,

Srijanani Devarakonda,

Ranjit Singh

и другие.

Financial Innovation, Год журнала: 2025, Номер 11(1)

Опубликована: Фев. 6, 2025

Abstract Cryptocurrency has gained popularity as a potential new global payment method. It the to be faster, cheaper, and more secure than existing networks, making it game-changer in economy. However, research is needed identify factors driving cryptocurrency adoption understand its impact. We use social network analysis (SNA) influencing reveal impact of each on adoption. Our initially revealed 44 influential factors, which were later reduced 25 exerting different influence. Based SNA, we classify these into highly, moderately, least categories. Discomfort optimism are most determinants Moderately include trust, risk, relative advantage, influence, perceived behavioral control. Price/value, facilitating conditions, compatibility, usefulness influential. The affecting interdependent. findings can help policymakers aid developing appropriate legal frameworks for use.

Язык: Английский

Процитировано

2

Fuzzy Delphi Evaluation on Long-Term Care Nurse Aide Platform: Socio-Technical Approach for Job Satisfaction and Work Effectiveness DOI Creative Commons

Jun-Zhi Chiu,

Chao-Chen Hsieh

Applied System Innovation, Год журнала: 2025, Номер 8(2), С. 30 - 30

Опубликована: Фев. 28, 2025

This study adopted a socio-technical approach to optimizing key factors for implementing the ETHICS (Effective Technical and Human Implementation of Computer-based Systems) framework in long-term care. Accurate record-keeping by nurse aides is essential, deploying suitable information technology solutions can greatly improve operational efficiency. To achieve comprehensive understanding system requirements needs, researchers combined Fuzzy Delphi method, FAHP (Fuzzy Analytic Hierarchy Process), TISM (Total Interpretive Structural Modeling), addressing both human technical dimensions. The findings highlighted that efficient allocation resources, consultative participative work environment, adequate time deliver high-quality care are crucial enhancing practices overall improvement will ultimately lead higher quality, cost savings, better resource utilization. Additionally, adapting changes technology, regulations, economic conditions, demographics, industry standards, organizational remains critical. By promoting balanced integration capabilities with factors, this supports effective design systems settings.

Язык: Английский

Процитировано

0

Factors affecting the adoption of social media payment platforms: a social network analysis approach DOI
Lata Kumari Pandey, Ranjit Singh, H. Kent Baker

и другие.

Journal of Service Theory and Practice, Год журнала: 2025, Номер unknown

Опубликована: Март 13, 2025

Purpose This study aims to explore the factors influencing adoption of social media payment platforms (SMPPs) and examines interrelationships among these factors. Design/methodology/approach A systematic literature review identified 31 key Using network analysis (SNA), we mapped analyzed Additionally, used Delphi technique validate assess their impact. Findings The reveals that perceived usefulness emerges as most critical factor driving SMPPs. Moreover, SNA highlights significant interdependencies factors, providing deeper insights into ecosystem SMPP adoption. Research limitations/implications findings offer practical guidance for users socially innovative companies in decision-making related identifies avenues future research, particularly leveraging network-based methodologies service management research. Originality/value is first apply tools context SMPPs, offering a novel methodological perspective advancing understanding dynamics this emerging field.

Язык: Английский

Процитировано

0

The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store DOI Creative Commons

Pei Ling Tan,

Poh Kiong Tee,

Rahilah Ahmad

и другие.

International Journal of Advanced Business Studies, Год журнала: 2024, Номер 3(Special Issue 1), С. 107 - 123

Опубликована: Май 1, 2024

In the contemporary era of technological advancement characterized by flourishing online shopping and fashion e-commerce industry, it is essential for retail enterprises to possess a comprehensive understanding interrelationship between content marketing customer engagement achieve success. This study aims examine impact strategies on in stores Malaysia, offering retailers effective engage with customers. Using quantitative research method, sample 172 respondents from Generation Z Kuala Lumpur, participated an survey via Google Forms. The Uses Gratifications Theory was adopted gain motivations reasons that drive individuals’ stores. Pearson Correlation analysis Multiple Linear Regression were used determine relationship independent dependent variables test hypothesis’s validity. discovered informativeness, interactivity, entertainment have significant websites. Specifically, informativeness has strongest positive websites Malaysia. study’s results provide valuable insights optimizing their website’s better customers ultimately increase sales based characteristics such as informative, interactive, entertaining content. Therefore, they could competitive advantages implementing website optimization.

Язык: Английский

Процитировано

3

Trends and evolution of agile branding: a bibliometric analysis DOI Creative Commons
Michaela Pöhlmann, Carmen Jambrino-Maldonado, Carlos de las Heras-Pedrosa

и другие.

Verslas teorija ir praktika, Год журнала: 2024, Номер 25(2), С. 406 - 419

Опубликована: Июль 31, 2024

As today’s environment constantly changes, scientific and practical literature suggests that brands must be managed more agilely. Agile branding, characterized by stakeholder involvement, adaptability, flexibility, emerges as an innovative approach for companies to navigate dynamic markets ensure they remain sustainably relevant competitive. Yet, no bibliometric analysis has been conducted on agility related branding date. This paper aims illustrate analyze the trends evolution of agile applying methods article produced between 1996 2023. The results a systematic review are presented, findings 70 publications listed in Web Science Core Collection database evaluated. Furthermore, visualization interpretation networks citations publications, publication titles, keywords, authorship, affiliations with software VOSviewer is included. shows number studies increased mainly since 2008, reaching its peak 2022, indicating growing research interest. study reveals much needs how can agilely dynamically compete fast-moving world.

Язык: Английский

Процитировано

1