Determinants of smallholder barley farmers' intentions to adopt blockchain technology: a Technology Acceptance Model approach in Uganda
Frontiers in Sustainable Food Systems,
Год журнала:
2025,
Номер
9
Опубликована: Март 19, 2025
Introduction
Technological
change
is
a
mega
trend
that
drives
sustainable
development
in
the
agrifood
sector
globally.
The
introduction
of
BanQu,
blockchain-enabled
platform,
aimed
to
address
challenges
like
lack
transparency,
side-selling,
and
unfair
pricing
Uganda's
barley
value
chain,
but
its
acceptance
has
been
slow.
While
blockchain
adoption
thrived
developed
countries
large
supply
chains,
empirical
evidence
on
uptake
among
smallholder
farmers
Sub-Saharan
Africa,
especially
Uganda,
remains
limited.
This
study
investigates
determinants
farmers'
intentions
accept
technology
(BCT)
Uganda.
Methods
utilized
second
extension
Technology
Acceptance
Model
(TAM2),
customized
fit
context.
Quantitative
data
were
gathered
from
245
Bukwo
Kween,
two
leading
barley-producing
districts
eastern
analyzed
using
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM).
Results
discussion
showed
perceived
usefulness
(PU)
significantly
influenced
behavioral
intention
(BI)
shaped
ease
use
(PEU).
Subjective
norms
(SUN)
voluntariness
(BV)
enhanced
PU,
while
control
(PBC)
improved
PEU.
Notably,
BCT
relevance
(BR)
directly
BI,
bypassing
PU.
These
findings
provide
fresh
insights
into
rural
adoption,
highlighting
PU's
influence
PEU
BV's
role
shaping
recommends
emphasizing
benefits
such
as
reducing
transaction
costs,
leveraging
social
networks,
addressing
resource
gaps
boost
acceptance.
advances
understanding
emerging
economies
Язык: Английский
The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust
Sustainability,
Год журнала:
2025,
Номер
17(7), С. 2789 - 2789
Опубликована: Март 21, 2025
Within
the
global
wave
of
manufacturing
intelligence,
AI
technologies
are
revolutionizing
industrial
frameworks
through
deep
integration.
As
a
resource-intensive
sector,
fashion
has
become
pivotal
arena
for
assessing
AI’s
role
in
sustainable
development.
China,
world’s
largest
apparel
producer,
faces
unique
integration
challenges,
highlighting
intersection
innovation
and
sustainability.
To
further
explore
impact
AI-powered
try-on
technology
on
impulsive
buying
intentions
young
Chinese
consumers,
this
research
utilizes
modified
version
stimulus–organism–response
(SOR)
model.
From
lens
online
shopping,
investigates
how
key
features
technology,
such
as
visual
vividness,
interactive
control,
personalized
configuration,
ease
use,
affect
intentions.
Additionally,
study
examines
mediating
roles
perceived
utilitarian
value,
hedonic
immersion,
alongside
moderating
brand
trust.
A
structured
survey
was
conducted
with
366
participants,
data
were
analyzed
using
partial
least
squares
(PLS)
method.
The
findings
reveal
that
four
core
attributes
have
positive
effect
Furthermore,
along
influence
trust,
substantiated.
In
realm
effectively
stimulates
behavior
drives
purchases.
These
results
offer
valuable
theoretical
insights
enhancing
applications,
while
also
providing
strategic
guidance
brands
e-commerce
platforms
developing
AI-driven
marketing
approaches.
Язык: Английский
Evaluation of Artificial Intelligence Tools for Universities With Fuzzy Multi-Criteria Decision-Making Methods
Advances in educational technologies and instructional design book series,
Год журнала:
2025,
Номер
unknown, С. 153 - 178
Опубликована: Янв. 3, 2025
The
concept
of
Artificial
Intelligence
(AI),
which
was
first
used
in
the
1950s,
can
perform
tasks
that
require
human
intelligence
by
using
various
algorithms
and
computer
programs.
This
chapter
aims
to
evaluate
AI
tools
be
universities.
Firstly,
universities
were
researched
from
literature,
then
Fuzzy
Multi-Criteria
Decision
Making
applied
determine
these
should
prioritized.
Five
criteria
(perceived
ease
use,
perceived
usefulness,
personalization,
interaction,
trust)
obtained
expert
opinions
literature
weighted
determined
as
alternatives
numbers,
presented
Zadeh
1965,
aid
decision-making
because
it
is
frequently
impossible
utilize
precise
formulations
during
evaluations.
Since
extensions
fuzzy
numbers
have
been
developed
integrated
into
multi
decision
making
methods.
method
this
study
also
with
use
intuitionistic
numbers.
Язык: Английский
Festivals in Age of AI: Smarter Crowds, Happier Fans
Tourism and Hospitality,
Год журнала:
2025,
Номер
6(1), С. 35 - 35
Опубликована: Фев. 21, 2025
Artificial
intelligence
(AI)
stands
out
as
a
transformative
force
in
various
sectors,
offering
both
new
opportunities
and
challenges.
In
tourism
music
events,
AI
has
proven
to
be
powerful
tool
for
improving
the
attendee
experience,
personalizing
artist
recommendations,
optimizing
event
logistics
real
time,
enhancing
audience
interaction
through
virtual
assistants
immersive
visual
effects,
thus
highlighting
its
potential.
This
study
aims
analyze
impact
of
applying
experience
consumers
at
festivals.
particular,
research
examines
on
quality
information
delivered,
extent
consumer
engagement
with
brands
event,
level
trust
technology.
A
quantitative
methodology
was
used,
collecting
400
responses
from
Portuguese
who
attended
The
results
show
that
positively
influence
customer
brand.
Greater
engagement,
turn,
increases
willingness
use
solutions.
Trust
is
significantly
shaped
by
reliability
system,
which
further
promotes
electronic
word-of-mouth
(eWOM)
adopt
AI.
addition,
eWOM
plays
key
role
encouraging
technologies.
Finally,
memorable
tourist
experiences
AI,
underlining
importance
experiential
factors
promoting
adoption.
These
highlight
interconnected
roles
quality,
trust,
involvement,
user
shaping
attitudes
toward
artificial
applications.
expands
literature
analyzing
how
AI-driven
influences
emphasizing
need
optimize
these
better
festival
strategies.
It
highlights
link
between
positive
eWOM,
showing
based
high-quality
enhances
festival’s
reputation
attracts
participants.
contribution
exploration
adoption
future
festivals,
offers
insights
boost
credibility
acceptance.
Lastly,
it
provides
strategic
guidelines
improve
management.
Язык: Английский
Assessing the influence of artificial intelligence on sustainable consumption behavior and lifestyle choices
Young Consumers Insight and Ideas for Responsible Marketers,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 6, 2024
Purpose
Artificial
intelligence
(AI)
has
advanced
at
a
rapid
pace
in
the
21st
century,
and
this
had
profound
impact
on
many
facets
of
human
behavior,
most
notably
attitudes
toward
sustainable
consumption
lifestyles
consumers.
Young
consumers
are
forefront
AI
technology
adoption
due
to
their
upbringing
an
era
dominated
by
technological
advancements,
these
technologies
changing
way
they
engage
with
brands,
make
purchases
practice
sustainability.
This
research
paper
aims
investigate
influence
behavior
lifestyle
choices
among
young
Design/methodology/approach
study
examines
complex
effects
using
Unified
Theory
Acceptance
Use
Technology
2
model.
addresses
intricacies
issues
related
AI,
such
as
risk
overconsumption
environmental
technologies,
while
also
examining
how
AI-driven
tailored
experiences
improve
consumer
engagement
promote
Structural
equation
modeling
(SEM)
was
used
evaluate
hypotheses
produce
solid
insights
into
connections
between
AI.
Findings
The
results
highlight
necessity
adopting
balanced
manner
stress
significance
coordinating
advancements
sustainability
goals.
Originality/value
offers
significant
contribution
body
knowledge
relationships
consciousness
consumption.
It
practical
suggestions
for
encouraging
eco-friendly
activities
responsible
Язык: Английский
Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis
Innovative Marketing,
Год журнала:
2024,
Номер
20(4), С. 245 - 262
Опубликована: Дек. 27, 2024
This
research
examines
how
digital
experiences
on
social
media
influence
women’s
buying
behavior
towards
online
fashion.
Furthermore,
it
challenges
moderate
these
purchase
decisions,
and
attitudes
mediate
decisions.
The
executed
in
Southern
Karnataka
state
of
India
obtained
the
responses
from
800
women
employed
through
a
formal
questionnaire
systematic
method
selection.
measurement
models
structural
were
examined
using
AMOS
23.
study
indicates
that
when
engage
with
gain
easy
access
to
information
feedback
reviews,
they
develop
stronger
positive
outlook
These
favourable
opinions
lead
directly
consumer
choices
additionally
shape
relationship
between
experience
their
purchasing
patterns
sites.
issues
regarding
shopping
discourage
transformation
views
into
real
transactions.
results
reveal
ease
use,
exemplified
by
intuitive
navigation
(β
=
0.188)
product
information,
positively
affect
attitudes.
Electronic
word-of-mouth
(E-WOM),
including
reviews
recommendations
0.456),
also
significantly
boosts
trust,
leading
higher
intentions.
Attitude
acts
as
strong
mediator,
its
effect
showing
β
coefficient
0.609.
However,
like
concerns
over
data
privacy
difficulties
verifying
review
authenticity
negatively
attitude-behavior
relationship,
moderating
-0.092.
findings
show
necessity
for
more
robust
protection
laws
better
accessibility
minimize
seen
threats
enhance
shopper
trust
clothing
shopping.
Язык: Английский