Impact of certain global factors on the development of e-commerce business models

Marketing and Digital Technologies, Год журнала: 2023, Номер 7(4), С. 21 - 52

Опубликована: Дек. 28, 2023

The aim of the article. purpose this paper is to study impact extreme situations such as COVID pandemic on development e-commerce business models and identify ways for their successful transformation in Ukraine so ensure sustainable crisis conditions. Analyses results. Business (BM) are a system activity, which always aimed at meeting certain needs. driven by Covid-19 caused changes consumer needs requirements satisfaction, could not but lead innovative models. Redesigning or creating new BM means model components (target customer segments, value propositions, delivery methods, revenue models, key activities, etc.) and/or rearranging main components. To estimate different types we assessed based Osterwalder framework. analysis these showed that most significant innovations occurred segments needs, proposition meet, and, result, itself well channels distribution interacting with customers. Changes other components, particular, generation, appeared be secondary, although necessary technological support renewed Under restrictions physical contact, have emerged. priorities forced businesses reconsider product mix, complementing offerings related services, refocus BM, partnerships terms cooperation. Analysis experience e-tailers has shown led fundamental beyond change assortment digitalisation proposition, including: 1) replacing offer available purchase delivered/provided consumer; 2) expanding include its visualisation, virtual testing use; 3) transition from offering real products analogues; 4) service through socialisation gamification process choosing purchasing goods restore social lost during pandemic; 5) transforming into itself; 6) purely buyers form package services without analogues, further replacement material copies products. need cheaper, faster more contactless processing large number orders prompted automated warehouses: dark store gained popularity; format fast demand was developed, including were never supplied way before (food deliveries restaurants). innovativeness elements studied. It also under conditions decreasing buying ability, it proved advisable introduce “Buy now, pay later” (BNPL) e-merchant model, ecosystem centred around online merchant BNPL provider platform. adapting challenges multivendor marketplaces implemented rebuilt logistics. Conclusions directions research. Although almost all disruptive e-business had been made pre-covid period, lot supporting stimulated Covid situation. Changing target preferences e-businesses update relationships, appropriate use advanced digital technologies. At same time, pandemics only unpredictable global factor affecting entrepreneurship general particular; situations, either natural, epidemiological socio-political, significant. effective adaptation Ukraine's military conflicts various scales gaining particular relevance, achieve should subject

Язык: Английский

Guest editorial: Digital decade: e-learning, e-business, and e-working

Journal of Indian Business Research, Год журнала: 2023, Номер 15(2), С. 205 - 208

Опубликована: Май 24, 2023

Язык: Английский