AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels
Administrative Sciences,
Год журнала:
2025,
Номер
15(1), С. 20 - 20
Опубликована: Янв. 7, 2025
This
paper
explores
how
AI
drives
GCC
sector
retail
towards
the
fulfillment
of
UN
SDGs.
Analyzing
a
survey
conducted
on
410
executives,
using
PLS-SEM,
this
study
underlines
role
in
promoting
operational
efficiency,
waste
reduction,
and
consumer
engagement
with
greener
products.
Key
highlights
include
that
AI-enabled
marketing
strategies
improve
adoption
sustainable
practices
among
consumers;
AI-powered
smart
distribution
channels
enhance
supply
chain
reduce
carbon
emissions,
optimize
logistics.
For
retailer,
practical
applications
use
demand
forecasting
to
potentially
waste,
personalized
efficiently
promote
products,
deploying
systems
energy
consumption.
While
these
benefits
are
real,
data
privacy
algorithmic
bias
remain
valid
concerns,
thus
underlining
need
for
ethics
transparency
practice
AI.
The
following
provides
actionable
insights
retailers
align
sustainability
goals,
fostering
competitive
advantages
environmental
responsibility.
Язык: Английский
Prioritizing barriers to augmented reality adoption in online food cart businesses
Journal of Foodservice Business Research,
Год журнала:
2025,
Номер
unknown, С. 1 - 31
Опубликована: Янв. 28, 2025
Язык: Английский
Sustainable Trends and Determinants of Wheat Cultivation in Poland (2004–2023): A Spatiotemporal Analysis of Productivity, Resilience, and Climate Adaptation
Sustainability,
Год журнала:
2025,
Номер
17(5), С. 2225 - 2225
Опубликована: Март 4, 2025
Wheat
farming
is
of
utter
importance
in
every
country
around
the
world,
since
it
a
critical
crop
that
contributes
to
food
security
and
rural
development.
Given
this
importance,
research
work
investigates
trends,
determinants,
spatial
variability
Polish
wheat
production
between
years
2004
2023,
with
key
interest
productivity,
resilience,
sustainable
farming.
This
will
apply
spatiotemporal
analysis,
statistical
modeling,
ARIMA
forecasting
identification
environmental,
economic,
policy
factors
interact
yield.
Determinants
include
climatic
variables,
temperature,
precipitation,
costs,
market
prices.
These
results
point
great
regional
disparities
yield;
apparently
better
regions,
such
as
Opole
Pomerania,
enjoy
exceptionally
good
environmental
conditions
access
modern
technology,
while
regions
like
Podlasie
Subcarpathia
are
characterized
by
poor
soil
quality
shortage
resources.
paper
has
pointed
out
need
for
differential
intervention
policies
could
contribute
reducing
yield
gaps,
increasing
resilience
climate
change,
hence
contributing
growth.
The
stabilized
yields
projected
underline
sector
various
challenges,
from
fluctuations.
also
indicate
how
innovative
practices,
supported
enabling
frameworks,
essential
promotion
an
environmentally
friendly
way,
precision
agriculture.
present
provide
useful
tools
policymakers,
researchers,
other
stakeholders
providing
active
insights
into
achieve
equitable
agricultural
development
Poland.
Язык: Английский
Emerging trends in global E-retailing: exploring the dark side of scan and go in-store technologies in consumer shopping journeys
International Marketing Review,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 11, 2025
Purpose
This
study
aims
to
investigate
the
“dark
side”
of
scan
and
go
(S&G)
apps
as
part
shopping
journey,
subsequent
impacts
on
consumer
behavior.
Design/methodology/approach
utilizes
a
phenomenological
approach.
Data
were
collected
from
online
reviews,
semi-structured
interviews
focus
group
discussions
explore
negaffordance
using
in-store
S&G
apps.
Thematic
analysis
was
employed
develop
conceptual
model
customer
journey.
Findings
The
highlights
complex
interplay
between
technology,
digital
retail
environment
across
three
stages
include
Navigating
Nexus,
Empowered
Expeditions
Digital
Diaspora
findings
contribute
both
theoretical
practical
knowledge
offer
insights
into
how
technology
influences
experiences.
Originality/value
Theoretically,
this
research
expands
concept
negative
affordances
in
context
by
introducing
“negaffordance”
critical
aspect
that
hinders
rather
than
facilitates
achievement
goals.
Practically,
it
suggests
enhancements
design
mitigate
negaffordance,
suggestions
made
consumers
such
introduction
community-centric
approach
issues.
underscores
urgent
need
for
retailers
align
technological
consistency
with
goals
challenges
posed
technology.
Язык: Английский
Technology Development in Online Grocery Shopping—From Shopping Services to Virtual Reality, Metaverse, and Smart Devices: A Review
Foods,
Год журнала:
2024,
Номер
13(23), С. 3959 - 3959
Опубликована: Дек. 8, 2024
This
paper
presents
a
review
of
the
technologies
and
services
associated
with
online
grocery
shopping.
The
progress
in
field
shopping
has
been
very
rapid
recent
years.
Hence,
there
was
need
to
systematize
knowledge
about
latest
various
solutions
used
this
topic.
authors
searched
internet,
focusing
on
websites
different
supermarkets,
shops,
other
that
offer
shopping,
as
well
reviewed
scientific
papers.
Based
collected
material,
created
four
thematic
parts,
which
include:
(1)
supermarket
services;
(2)
dedicated
delivery
farm-to-table;
(3)
Virtual
Reality
metaverse;
smart
devices
(4)
AI
food
ordering-the
last
part
includes
devices,
such
refrigerators,
ovens,
their
functionality,
connected
them.
refer
243
sources.
research
three
following
objectives:
exploring
presenting
emerging
applied
ways
technological
advances
related
digitalization
discussing
upcoming
technologies,
services,
methods
provides
wide
range
offered
by
both
supermarkets
stores
(e.g.,
applications,
VR
metaverse
shopping)
companies
deliveries,
product
tracking),
highlighting
numerous
functions
available
thanks
voice
control,
own
lists,
control
products,
quantities
expiration
dates,
management
user
preferences,
many
more).
also
discusses
social
issues
presented
solutions,
influence
consumer
behavior,
barriers
adoption,
challenges.
Язык: Английский