Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
Nutrients,
Год журнала:
2025,
Номер
17(7), С. 1140 - 1140
Опубликована: Март 26, 2025
Background/Objectives:
Health
consciousness
has
emerged
as
a
key
driver
of
healthy
food
purchase
decisions
in
the
post-pandemic
era.
Despite
growing
interest
health-oriented
products,
psychological
mechanisms
through
which
health
influences
intentions
remain
understudied.
This
research
examined
how
impacts
multiple
pathways,
integrating
Theory
Planned
Behavior
with
additional
constructs.
Methods:
Data
were
collected
an
online
survey
573
Peruvian
consumers.
Healthy
foods
operationalized
based
on
their
nutritional
quality,
including
high
nutrient
content,
low
saturated
fats
and
added
sugars
levels,
minimal
processing.
Structural
equation
modeling
was
employed
to
test
hypothesized
relationships
between
consciousness,
attitudes,
perceived
behavioral
control,
self-identity,
moral
norms,
intention.
Results:
demonstrated
significant
direct
effects
all
mediators
(attitudes:
β
=
0.643;
control:
0.593;
self-identity:
0.638;
norms:
0.613)
intention
(β
0.163).
However,
only
control
0.261)
self-identity
0.107)
significantly
influenced
intention,
while
attitudes
norms
non-significant.
Conclusions:
The
findings
challenge
traditional
assumptions
about
primacy
consumer
decision
making
highlight
importance
translating
into
intentions.
Successfully
promoting
consumption
requires
strategies
addressing
both
practical
barriers
identity-related
aspects
choice,
providing
valuable
insights
for
marketers
public
initiatives.
Язык: Английский
Bridging the Quality-Price Gap: Unlocking Consumer Premiums for High-Quality Rice in China
Foods,
Год журнала:
2025,
Номер
14(7), С. 1184 - 1184
Опубликована: Март 28, 2025
The
transition
of
global
agriculture
from
yield-driven
production
to
quality-driven
systems
has
gained
urgency,
where
premium
pricing
strategies
offer
pathways
enhance
farmer
incomes
and
promote
sustainable
practices.
As
a
critical
staple
crop,
rice
exemplifies
the
challenges
aligning
producer
standards
with
consumer
preferences
realize
market
premiums.
This
study
systematically
evaluates
determinants
consumers’
willingness
pay
(WTP)
for
rice,
integrating
analyses
attribute
preferences,
cognition
perception,
purchasing
experience.
Utilizing
survey
data
1714
consumers
across
four
Chinese
cities,
we
employ
principal
component
analysis
identify
key
quality
dimensions
ordered
logit
models
quantify
their
impacts.
Hedonic
theory
informs
estimation
implicit
prices
specific
attributes.
results
reveal
that
intrinsic
characteristics
(like
nutrition)
extrinsic
cues
brand),
along
nutritional
awareness,
knowledge,
perceptions
quality-price
correlation,
jointly
drive
WTP.
mean
acceptable
reaches
4.52
yuan/500
g,
attention
enhancements
commanding
highest
valuation
(0.171
g).
findings
underscore
necessity
standardized
grading
aligned
targeted
interventions
bridge
information
asymmetries.
Policymakers
are
recommended
improve
supply-side
signaling
through
enhanced
packaging
certification
while
strengthening
demand-side
nutrition
education
facilitate
value
chain
coordination
sustainable,
high-quality
development
in
agriculture.
Язык: Английский