International Journal of Tourism Research,
Год журнала:
2024,
Номер
26(6)
Опубликована: Ноя. 1, 2024
ABSTRACT
This
study
argues
that
the
eSports
live
streaming
viewers
have
a
triple
identity.
It
aims
to
investigate
how
can
turn
streamers
into
consumers
and
potential
tourists
from
aspect
of
viewer
psychology
behavioral
intentions.
Based
on
776
valid
online
questionnaires
viewers,
we
use
Stimulus‐Organism‐Response
(SOR)
theory
identify
their
watching
experience
is
influenced
what
behavior
towards
gifting
purchasing
tickets
for
offline
is.
Using
SmartPLS
4.0
analyze
causal
relationships
among
variables,
research
affirms
four
specific
stimuli
positively
affect
telepresence
immersion,
leading
increased
purchase
article
thus
elucidates
psychological
mechanisms
shedding
light
transition
process
tourists.
The
results
provide
valuable
insights
operators
demonstrate
contribution
tourism.
Journal of Lifestyle and SDGs Review,
Год журнала:
2024,
Номер
5(2), С. e02660 - e02660
Опубликована: Ноя. 6, 2024
Objectives:
This
study
aims
to
explore
the
impact
of
COVID-19
pandemic
on
consumer
behavior
and
market
mechanisms
within
tourism
industry,
with
a
specific
focus
ecological
practices
in
Metaverse.
Research
Framework:
The
introduces
Benefit-Risk
Analysis
(BRA)
framework,
which
examines
telepresence
media
richness
as
benefits,
barriers
such
deficient
self-regulation
(DESR)
virtual
reality
fear
missing
out
(FoBo).
concepts
"readiness
change"
eco-centric
values
are
incorporated
understand
public
perceptions,
satisfaction
acting
moderating
variable.
Methodology:
methodology
involves
conducting
survey
1500
respondents
China
using
WeChat,
where
incentives
were
provided
ensure
response
validity,
leading
final
sample
size
958
respondents.
Data
analysis
was
performed
ADANCO
SPSS,
employing
Structural
Equation
Modeling
(SEM)
evaluate
relationships
between
variables.
Results
Findings:
findings
indicate
that
metaverse
is
influenced
by
values,
readiness
change,
perceptions
both
benefits
risks.
Satisfaction
moderates
these
relationships,
highlighting
importance
balancing
educational
enjoyable
experiences
while
mitigating
anxiety
cost
management.
Novelty:
presents
novel
approach
integrating
technology
readiness,
benefit-risk
analysis,
continuous
intentions
context
tourism.
It
provides
practical
strategies
for
stakeholders
suggests
future
research
directions,
particularly
regarding
balance
sustainability
adoption
environments.
Data in Brief,
Год журнала:
2024,
Номер
57, С. 111129 - 111129
Опубликована: Ноя. 13, 2024
After
the
pandemic,
demand
for
a
rapid
recovery
of
tourism
has
led
to
increased
intense
competition
among
destinations,
posing
considerable
challenge
managers
and
destination
marketers
worldwide.
This
situation
necessitates
constant
seek
new,
unique,
more
attractive
methods
promote
destinations.
Virtual
Reality
(VR)
emerges
as
promising
solution
with
potential
significantly
transform
marketing
activities.
article
presents
dataset
exploring
relationship
between
VR
authentic
experience,
cognitive
state,
affirmative
behavioral
visiting
intentions
tourists
experiencing
at
Danang,
Vietnam.
The
includes
359
survey
samples
collected
from
in
four
major
cities
Vietnam
including
Thanh
Hoa,
Vinh,
Hanoi,
Phu
Quoc.
is
crucial
providing
insights
into
how
experiences
impact
towards
specific
destination.
shared
aims
lay
foundation
future
comparative
research,
expanding
knowledge
about
influence
specifically
smart
technologies
general
on
tourists'
intentions.
International Journal of Tourism Research,
Год журнала:
2024,
Номер
26(6)
Опубликована: Ноя. 1, 2024
ABSTRACT
This
study
argues
that
the
eSports
live
streaming
viewers
have
a
triple
identity.
It
aims
to
investigate
how
can
turn
streamers
into
consumers
and
potential
tourists
from
aspect
of
viewer
psychology
behavioral
intentions.
Based
on
776
valid
online
questionnaires
viewers,
we
use
Stimulus‐Organism‐Response
(SOR)
theory
identify
their
watching
experience
is
influenced
what
behavior
towards
gifting
purchasing
tickets
for
offline
is.
Using
SmartPLS
4.0
analyze
causal
relationships
among
variables,
research
affirms
four
specific
stimuli
positively
affect
telepresence
immersion,
leading
increased
purchase
article
thus
elucidates
psychological
mechanisms
shedding
light
transition
process
tourists.
The
results
provide
valuable
insights
operators
demonstrate
contribution
tourism.
