Corporate and Business Strategy Review, Год журнала: 2024, Номер 5(3), С. 36 - 46
Опубликована: Янв. 1, 2024
In the present digital era, ChatGPT has garnered outstanding recognition in achieving customer satisfaction. As researchers, we explored this study experience with and how it shaped their satisfaction marketing (SDM) of Jadeer Group Motors located Saudi Arabia’s Eastern province. We followed Liu et al. (2020) Abdelkader (2023) lead by employing quantitative assessment. This study’s findings demonstrate that factors, such as perceived accuracy (PA), convenience (PC), relevance (PR) have a positive significant effect on SDM. These show, also, that, one hand, improvements to strategies’ PA, convenience, can increase consumer and, therefore, contribute business consequences. On other personalization (PP) negative insignificant More simply, when individuals perceive personalized efforts, they are less satisfied them. provide valuable knowledge about ChatGPT’s role through enhancing PC, PR marketing. assist managers, policymakers, car rental services more satisfy customers.
Язык: Английский
Процитировано
0Decoding Emotions: An Integrated Machine Learning Framework for Subject-Independent Eeg-Based Emotion Recognition
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
0Exploring the Role of Building Information Modeling (BIM) and Virtual Reality (VR) Technologies in Interior Design: A Literature Review
COMPUTATIONAL RESEARCH PROGRESS IN APPLIED SCIENCE & ENGINEERING, Год журнала: 2024, Номер 10(2), С. 1 - 12
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
0The Effectiveness of Tiktok in Increasing Brand Awareness Among Users
Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi, Год журнала: 2024, Номер unknown
Опубликована: Окт. 16, 2024
Purpose: The purpose of this study is to explore the effectiveness TikTok in increasing brand awareness among users. Material and Method: This employs a quantitative research approach. A questionnaire was developed distributed B2C users gather data. Findings: Mobile Application Value, System Quality, Influencer Trust significantly influence TikTok's awareness. Information Quality does not exhibit significant effect on Brand Awareness. Awareness positively impacts both Word Mouth Purchase Intention. Results: demonstrates enhancing awareness, primarily through system quality, mobile app value influencer trust, while minimizing role information quality. positive impact word mouth purchase intention underscores potential as powerful marketing tool.
Язык: Английский
Процитировано
0Immersive Marketing and Advertising Information Systems
Опубликована: Янв. 1, 2024
Язык: Английский
Процитировано
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