Proposed Marketing Strategy in PT. Citatah Tbk with SWOT Analysis Approach and Boston Consulting Group (BCG) Matrix to Increase Sales Volume DOI Open Access
Fransisca Dini Ariyanti,

Devin

Опубликована: Авг. 16, 2022

In 2020 there was a COVID-19 pandemic which caused economic turmoil to all industrial sectors and in this study focused on the construction sector, where impact of also affected business performance PT.Citatah, company that produces sells marble, experienced significant decrease net profit.It found seven elements 7P marketing mix had effect increasing sales if they were carried out simultaneously based results F-test T-test.The concluded two gave most influence product process elements.Based BCG matrix approach get portfolio strategy, will allocate budget for products with low-end segmentation are included Star quadrant shows improving market conditions profitability.The calculation using SWOT method, obtained internal external aspects company, then it is progressive so triggers execute opportunities each strategy formulation correlated back have sales.

Язык: Английский

Tourism Sustainability and COVID-19 Pandemic: Is There a Positive Side? DOI Open Access
Cláudia Seabra, K.N. Bhatt

Sustainability, Год журнала: 2022, Номер 14(14), С. 8723 - 8723

Опубликована: Июль 16, 2022

The COVID-19 pandemic has wreaked havoc on the tourism industry like never before, resulting in massive losses of revenue and jobs around world. Accordingly, exacerbated already existing sustainability challenges industry. However, there is also a positive side which often overlooked by international scholarship. Thus, present study aims to review extant literature area industry’s resilience future crises. Through synthesis secondary data, it was possible bring attention negative as well effects global This article contributed better understanding terms rethinking, resetting, redefining more sustainable way. lays out conceptual framework for managers destination planners identify an opportunity adopt solutions deal with post-pandemic challenges, thereby developing resilient businesses destinations.

Язык: Английский

Процитировано

38

BETONG: A POTENTIAL WELLNESS TOURISM DESTINATION IN THE DEEP SOUTH OF THAILAND DOI Creative Commons

Chakorn PRAPROM,

Jetsada LAIPAPORN

GeoJournal of Tourism and Geosites, Год журнала: 2023, Номер 46(1), С. 55 - 62

Опубликована: Янв. 16, 2023

According to the world wellness tourism trend, Thailand has promoted boost its competitiveness. Therefore, this study aimed determine potential of Betong district in Yala province be a destination deep south serving both domestic and international tourists. This applied qualitative analysis primary secondary data on tourists’ demand for services standard supplied Betong. The findings revealed that Betong’s services, found have high market potential, include gastronomy hot springs, historical community-based destinations. These indicated become destination. However, develop new like herbal halal as well creative products increase competitiveness achieve inclusive income distribution sustainable growth.

Язык: Английский

Процитировано

7

Examining the Spatial Mode, Supply–Demand Relationship, and Driving Mechanism of Urban Park Green Space: A Case Study from China DOI Open Access
Kaixu Zhao, Chao Chen, Jianming Wang

и другие.

Forests, Год журнала: 2024, Номер 15(1), С. 131 - 131

Опубликована: Янв. 8, 2024

Park green space is a big part of public infrastructure in cities, and how to evaluate optimize the mismatch urban park (UPGS) has become focus current research academia industry. Taking China’s 286 cities as an example, this paper used spatial cluster Boston Consulting Group Matrix analyze aggregation laws changing modes UPGS from 2010 2020, introduced model matching its supply demand with GDP population, adopted Geodetector influencing factors. The findings: (1) evolution China had long been characterized by “pyramidal” pattern, i.e., limited > developing steady booming exhibiting characteristics gradient differences between coasts inland areas, blocks some areas. (2) mismatches were relatively stable, negative being main type, positive type. contribution similarly showed pattern gradual decrease coast (3) Five types factors played different driving roles on UPGS, social development remaining weak factor, strong factor switching construction land scale. interaction detection was dominated bilinear enhancement, super-interaction output value tertiary industry population urbanization rate education expenditure local general budgets. (4) Based for China, classified into four types, namely smart shrinking zone, growing status quo overlay policy differentiated proposals corresponding zoning put forward. This constructed application framework “evolution + match zoning” at large scale, which will effectively enhance effective allocation resources across country.

Язык: Английский

Процитировано

2

Segmentation of wine tourism experience in Mexican wine regions using netnography DOI

Ana Laura Hernández,

Silverio Alarcón, Lino Meraz Ruiz

и другие.

International Journal of Wine Business Research, Год журнала: 2022, Номер 34(3), С. 427 - 446

Опубликована: Янв. 4, 2022

Purpose This paper aims to offer an experiential segmentation based on the analysis of comments from wine tourists different Mexican regions, using netnography as a data collection and tool. Design/methodology/approach The methodology was applied in three steps: first, collecting consumer opinions (TripAdvisor 1,240 opinions, 2017–2019) their visits 20 wineries four regions. Second, organizing by classifying various experiences. Third, application multiple correspondence cluster consolidate segments taking reference 4Es Model. Findings results show that Baja California is divided between aesthetic focus segments, Coahuila more associated educational segment, while tourist who visit Queretaro tend relate activities entertainment segment. Research limitations/implications scarce literature exists regarding tourism Mexico made certain comparisons relationships difficult establish. Practical implications provide stakeholders (wineries, state departments, marketers researchers) proposal focused experiences improve marketing programs offerings. Originality/value use tool for research one has not been previously explored. In addition, this study considers which allows them can contribute greater market differentiation.

Язык: Английский

Процитировано

12

The Impact of the COVID-19 Pandemic on the Food-Related Behaviour of Tourists Visiting Greece DOI Creative Commons
Georgios Lazaridis, Dimitris Panaretos, Antonia‐Leda Matalas

и другие.

Tourism and Hospitality, Год журнала: 2022, Номер 3(4), С. 816 - 837

Опубликована: Сен. 30, 2022

The COVID-19 pandemic has changed everyday reality and negatively impacted the global hospitality tourism sectors. Even though food is an essential component of tourist experience sustainable development a region, research on impact tourists’ food-related behaviour remains scant. By implementing quantitative approach, data obtained from 847 tourists visiting Greece before or during were analysed in order to compare these two periods. Findings indicate that pandemic, had more positive attitude towards than motivated consume local food. As result, they spent money keener taste visit Greek restaurants taverns. Despite restrictions, level satisfaction remained same. It seems this case whereby risk perceptions created by eliminated. demand for quality experiences was mainly interpreted as search culture consideration health concerns. Specific trends have been revealed behaviours, which bear implications smooth transition new challenging circumstances. Researchers stakeholders must set goals, develop alternative forms products services based sustainability, and, general, adopt perspective face future challenges.

Язык: Английский

Процитировано

10

Tendencias en la investigación del turismo sostenible en Latinoamérica y el Caribe: un análisis bibliométrico DOI Creative Commons
Alejandro Echeverri Rubio, Jaime Andrés Vieira Salazar

Revista Universidad y Empresa, Год журнала: 2022, Номер 24(42), С. 1 - 30

Опубликована: Апрель 28, 2022

En las economías desarrolladas, así como en emergentes, ha surgido una importante literatura sobre el desarrollo del turismo sostenible. la última década, los académicos, empresarios y gobierno, han reconocido, cada vez más, que son necesarias unas directrices claras para sostenibilidad de destinos turísticos. La promoción sostenible es urgente debido a doble tendencia cambio climático global masificación industria turística nivel mundial. presente revisión utilizó técnicas cartografía científica examinar 521 documentos indexados Scopus® WoS® Latinoamérica El Caribe se procesó información Bibliometrix® VOSviwer® facilitar comprensión datos. Los objetivos documentar tamaño, crecimiento distribución esta Caribe, identificar sus principales revistas, autores documentos, destacar temas emergentes resaltar estructura intelectual emergente, razón limitada disponibilidad disponible. aporta pautas académicos región desarrollen investigaciones puedan favorecer futuro.

Процитировано

7

Adaptation Strategies of the Colombian Hotel Industry During the Pandemic DOI Creative Commons
Diego Alejandro López-Cadavid, Jorge Aníbal Restrepo Morales, Juan Gabriel Vanegas López

и другие.

APUNTES DEL CENES, Год журнала: 2024, Номер 43(77), С. 103 - 130

Опубликована: Фев. 29, 2024

Different aspects related to business dynamics motivate the design and execution of strategies. In case Colombian hospitality industry, recent price regulation, emergence disruptive technologies, events affecting public health demonstrate need outline appropriate tactics that lead an adequate contextualized implementation. This study proposes Analytic Hierarchy Process (AHP) model evaluate set strategies most applicable these current situation alternatives faced by hoteliers in city Medellin. The results evaluation indicate intensive, generic defensive are preferred. addition, as expected, suggest pandemic has greatest weight should therefore be selected hotel companies priority alternative on which focus their

Язык: Английский

Процитировано

0

Sustainable Tourism in Galapagos: The Perception of the Stakeholders DOI

Lady Soto Navarrete,

Òscar Saladié

Tourism Cases, Год журнала: 2024, Номер unknown

Опубликована: Июнь 3, 2024

Summary The Galapagos Islands (Ecuador) are a living laboratory and sensitive area where, among other activities, tourism is performed. unique flora, fauna, landscapes motivate thousands of people to visit the islands every year, generating economic benefits various considerations regarding environmental issues. Information © Authors 2024

Язык: Английский

Процитировано

0

Comportamiento del consumidor hacia las compras en línea durante la Covid-19 en Latinoamérica: Revisión sistemática de la literatura DOI Creative Commons
Jorge Luis Bohorquez-Villalta,

Carlos Alberto Muente-Reyes

INNOVA Research Journal, Год журнала: 2023, Номер 8(3), С. 110 - 131

Опубликована: Сен. 10, 2023

La pandemia de la Covid-19 produjo cambios en el comportamiento del consumidor hacia las compras línea debido a medidas confinamiento. El objetivo estudio es presentar los hallazgos empíricos durante Latinoamérica, entre años 2020 y mediados 2022. Se realizó una revisión sistemática literatura se seleccionaron 12 investigaciones publicadas bases datos científicas. reveló que, adaptación disminuyó nivel desconfianza medios digitales, asociados facilidad uso, seguridad sitio web, ofertas atributos entregas, como principales compra.

Процитировано

1

Cluster turístico DOI Creative Commons
Ana Paula Lisboa Sohn, Mário Carlos Beni

Revista Brasileira de Pesquisa em Turismo, Год журнала: 2023, Номер 17, С. 2798 - 2798

Опубликована: Ноя. 4, 2023

Este estudo tem como objetivo estabelecer uma base conceitual ao mesmo tempo em que fornece exemplos práticos de clusterização dentro do domínio turismo. A pesquisa aprofunda-se perspectivas analíticas, focando redes regionais que, por meio governança estratégica, promovem iniciativas colaborativas e o desenvolvimento local. Clusters são concentrações geográficas empresas instituições locais operam um setor cooperam competem entre si obtendo vantagens competitivas da eficiência coletiva. Por estar vinculado a sua local ação conjunta, conceito cluster alinha-se com constituição clusters no turismo é tendência promove regional.

Процитировано

1