The Impact of Digital Marketing on the Performance of SMEs: An Analytical Study in Light of Modern Digital Transformations

Sustainability, Год журнала: 2024, Номер 16(19), С. 8667 - 8667

Опубликована: Окт. 8, 2024

This research intends to evaluate the effect on performance of small and medium enterprises (SMEs) technological developments, including digital marketing, determine variables that affect relationship. Because these businesses are essential driving local economies, boosting economic growth, creating job opportunities, this is a very important question, figuring out how best help them succeed through marketing critical. The data were generated from sample 190 companies, each managers companies was surveyed for information needed. focuses impact SMEs’ strategies, online advertising, social media search engine optimization (SEO), customer engagement channels. A further analysis performed looking at mediating transformation relationship between firm performance. theoretical lens in current study Technology Acceptance Model (TAM), which argues technology use depends perceived usefulness. results revealed SME effectiveness, as driver transformation, leading stronger an enlarged market presence. Engagement with customers channels understand their behavior preferences helps organizations create better experiences products, sell smarter well. offers application insights practitioners proves empirical telling SMEs plan adoption marketing. It also policy recommendations authorities promote innovation provide financial technical assistance vital area.

Язык: Английский

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The Role of E-commerce for MSMEs as a Digital Marketing Strategy in Facing Industrial Revolution 4.0

Deleted Journal, Год журнала: 2024, Номер 1(1), С. 99 - 107

Опубликована: Янв. 21, 2024

In the era of industrial revolution 4.0, role E-commerce for Micro, Small and Medium Enterprises (MSMEs) is becoming increasingly important as a digital marketing strategy. This research aims to investigate impact adoption by MSMEs in facing changes global business dynamics. Through Systematic Literature Review method, we analyzed relevant academic literature understand level adoption, benefits, strategies, 4.0 on that adopt E-commerce. The results show experience increased competitiveness through market expansion, operational efficiency, direct interaction with consumers. Digital such use social media online advertising, dominate MSME efforts increase visibility. has also proven vital helping adapt 4.0. conclusions this highlight complexity challenges opportunities MSMEs, including technological barriers need skills development. Policy implications include government support, development, facilitation collaboration between industry awareness campaigns. provides in-depth insight into crucial hope providing guidance practitioners, researchers policies support growth sustainability era.

Язык: Английский

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ICT, Supply Chain Digital Integration Capability, and Firm Financial Performance: The Antagonistic Effects of Perceived Government Support and Cognitive Constraints on Digital Transformation

SAGE Open, Год журнала: 2024, Номер 14(2)

Опубликована: Апрель 1, 2024

While awareness among managers regarding the benefits of digital transformation in supply chain management has grown, many Chinese SMEs have not fully embraced this shift due to ineffective ICT investments, a lack effective government support, and presence related cognitive challenges. Leveraging sample 302 China, study employs SEM techniques validate direct effect ICTs on integration capability, relationship between capability firm financial performance. Furthermore, LMS technique is applied investigate moderating role support constraints within these relationships. Result shows that: (1) positively affect firm’s capability; (2) affects performance; (3) perceived exhibits an antagonistic effect, hindering promotion capabilities through infrastructures; (4) Certain act as negative moderators process. Through exploration two previously overlooked factors, namely transformation, our research contributes deepened understanding dynamic theory, social organizational inertia theory. Our findings suggest that policymakers must reassess effectiveness objectives policies journey. firms are urged acknowledge address potential adverse effects their organizations partners. Emphasizing importance also crucial.

Язык: Английский

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Digital Commerce and MSMEs Output in Sub-Saharan Africa

Deleted Journal, Год журнала: 2025, Номер 18(1), С. 45 - 67

Опубликована: Фев. 6, 2025

In this paper, we assessed the impact of digital commerce on micro, small and medium enterprises (MSMEs) in sub-Saharan Africa using evidence from Nigeria. a descriptive research design, adopted both inferential statistics to answer three questions test corresponding hypotheses. Primary data gleaned sample 400 respondents selected across six geopolitical zones Nigeria multiple sampling techniques was used for study. Results logit model regression show that has made significant impacts performance, growth expansion, as well cost-effectiveness profitability MSMEs While study noted that, though litany challenges still confronts Africa, concluded any increase awareness adoption commercial activities by one unit an odd ratio about 10.1, hence, output will be 10 times likely improve increase. To this, recommended government other relevant stakeholders must partner ensure enabling environments are created sustainable commerce. This partnership function removing all bottlenecks especially it concerns infrastructural development, regulations improved financial inclusion.

Язык: Английский

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Digital Transformation and Manufacturing Firm Performance: Evidence from China

Sustainability, Год журнала: 2022, Номер 14(16), С. 10212 - 10212

Опубликована: Авг. 17, 2022

Based on the digital transformation practice of Chinese manufacturing enterprises, this paper sorts out intrinsic mechanism affecting performance enterprises systematically, based perspective investment, and empirically tests theoretical hypothesis using an unbalanced panel China’s A-share listed companies in Shanghai Shenzhen from 2007 to 2020. The findings show that enhances firm significantly, conclusions still hold after dynamic models, instrumental variables approach, a series robustness tests; further analysis reveals effect is more significant state-owned regions with higher degree marketization. results mediating model low-cost empowerment innovation are important channels improve enterprises. Accordingly, argues accelerating deep integration technology enterprise development key achieving high-quality improving context uncertain business environment.

Язык: Английский

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A digital business transformation maturity model for micro enterprises in developing countries

Global Business and Organizational Excellence, Год журнала: 2023, Номер 43(2), С. 149 - 175

Опубликована: Авг. 16, 2023

Abstract To survive and thrive in highly competitive environments, micro‐enterprises, like all businesses, need to adapt changing market conditions. In today's digital age, transformation can help micro‐enterprises improve their efficiency, customer experience, decision‐making remain meet consumer demands. Therefore, this study seeks establish a micro enterprise‐specific maturity model based on prior literature interviews with 12 enterprise business owners. The resulting has four dimensions: strategy, process, technology, people. Each dimension consists of levels comprised significant, specific characteristics. Five specialists from diverse fields reviewed modified the proposed model. For evaluation, we performed data analytics using K‐means clustering algorithm online questionnaire data. final fits well needs under investigation be used as guide by other small businesses developing countries.

Язык: Английский

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Unveiling the Impact of Digitalization on Supply Chain Performance in the Post-COVID-19 Era: The Mediating Role of Supply Chain Integration and Efficiency

Sustainability, Год журнала: 2023, Номер 16(1), С. 304 - 304

Опубликована: Дек. 28, 2023

In the context of rapidly evolving landscape shaped by increased prevalence digital technologies and transformative dynamics supply chains in post-COVID-19 era, this research seeks to address a crucial gap examining mediating role played chain integration efficiency. The primary aim is provide more comprehensive nuanced understanding how digitalization influences networks performance. Moreover, we delve into moderating impact dynamism on shaping association. Through simple random sampling technique, survey data were collected from 293 Turkish manufacturing firms via an online analyzed using structural equation modeling. findings underscore that significantly enhances efficiency, thereby contributing improved Notably, efficiency identified as key mediators relationship between Furthermore, investigate effect dynamism, revealing its positive influence association integration. Rooted theories such resource-based view dynamic capabilities, study provides valuable insights unraveling intricate processes through which digitalization’s channeled era. extends current literature considering contextual shedding light complex outcomes.

Язык: Английский

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Study on the Influencing Factors of Digital Transformation of Construction Enterprises from the Perspective of Dual Effects—A Hybrid Approach Based on PLS-SEM and fsQCA

Sustainability, Год журнала: 2023, Номер 15(7), С. 6317 - 6317

Опубликована: Апрель 6, 2023

The digital transformation of Chinese construction enterprises is crucial for achieving sustainable and high-quality development in the industry. However, there still a lack in-depth research on impact mechanism enterprises. purpose this study to explore multiple influencing factors complex causal relationships promote deep integration digitalization To end, based dual-effect perspective (net effect single factor configuration factors), using “technology–organization–environment” framework (TOE framework) construct model A sample 236 enterprise managers was surveyed, partial least squares structural equation modeling (PLS-SEM) fuzzy set qualitative comparative analysis (fsQCA) methods were used empirically analyze dual effects results show that: (1) from net perspective, are seven that significantly enterprises; (2) three paths can achieve high-level enterprises, one path leads low-level transformation; (3) top management support policy key enrich relevant provide reference basis promoting

Язык: Английский

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The Effect of Financial Digital Transformation on Financial Performance: The Intermediary Effect of Information Symmetry and Operating Costs

Sustainability, Год журнала: 2023, Номер 15(6), С. 5059 - 5059

Опубликована: Март 13, 2023

The ability of A-share listed companies to adhere the digital economy and achieve long-term corporate benefits amidst an uncertain external environment through financial transformation remains a crucial concern for entrepreneurs scholars. objective this study was scrutinize effect on performance among 2566 China’s in hopes providing informative recommendations businesses that are currently undertaking or planning undertake transformation. To investigate mechanism by which influenced transformation, panel data regression model utilized. findings suggest that, first foremost, significantly boosts companies, enhancement is sustainable over time. For every 1% growth improves 1.1%. Corporate projected improve 29.8% during next three years. Secondly, information symmetry operational expenses function as intermediaries process affects firm performance. increase level firms grows 15.1%, while cost rate declines 0.8%. Thirdly, disclosure operating costs play chained intermediary role. Every reduces 2.3%. Fourthly, comparison enterprises eastern provinces, located central western provinces better positioned their

Язык: Английский

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The impact of digital transformation on firm performance: a perspective from enterprise risk management

Eurasian Economic Review, Год журнала: 2024, Номер 14(2), С. 369 - 400

Опубликована: Май 16, 2024

From the perspective of enterprise risk management(ERM), this paper adopts excess return shareholders as a proxy variable for firm performance and divides ERM into strategic decision-making effectiveness internal control based on theory resilient management. Using panel data A-share listed companies in Shanghai Shenzhen from 2015 to 2020, A multiple linear regression model was established empirically investigate impact digital transformation its underlying mechanism. The findings reveal that can improve increase by improving both level. results also show sample enterprises prioritize during implementation Finally, study finds board IT governance negatively moderates influence Further analysis demonstrates non-state-owned firms exhibit stronger motivation than state-owned promoting achieving higher outcomes. However, it is important not blindly investment technology may lead potential pitfalls associated with digitization paradox.

Язык: Английский

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