Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 1 - 32
Опубликована: Окт. 18, 2024
Social
media
marketing
has
appeared
as
a
crucial
tool
for
businesses
to
promote
products
and
services.
In
the
case
of
SMEs
in
Malaysia,
adoption
social
remains
low,
particularly
among
homestay
operators.
This
study
investigated
factors
that
influence
operators
Malaysia
adopt
marketing.
Using
cross-sectional
research
design,
self-administered
questionnaire
was
employed
collect
responses
from
208
Selangor,
Negeri
Sembilan,
Melaka,
Johor.
The
results
revealed
customer
pressure
preference,
well
competitive
have
significant
impact
influencing
compared
perceived
cost
digital
skills.
provides
valuable
insights
authorities
understand
Malaysia.
Undeniably,
it
is
business
strategy
employ
new
technologies
provide
extensive
effective
connectivity
at
low
cost.
Transekonomika Akuntansi Bisnis dan Keuangan,
Год журнала:
2024,
Номер
4(2), С. 161 - 182
Опубликована: Апрель 29, 2024
The
research
indicates
that
the
adoption
of
digital
marketing
among
SMEs
in
Indonesia
significantly
contributes
to
their
sustainable
growth.
study
identifies
several
key
factors
influence
this
relationship,
including
attitude
toward
marketing,
perceived
behavioral
control,
subjective
norm,
intention
use
and
actual
marketing.
Specifically,
highlights
positive
attitudes
towards
norms
directly
which
subsequently
impacts
tools.
Moreover,
underscores
has
a
direct
effect
on
growth
SMEs.
These
findings
affirm
potential
as
valuable
resource
for
enhancing
Indonesia.
By
comprehending
drive
utilization
businesses
can
develop
effective
strategies
promote
Researchers
have
widely
recognized
the
vital
role
of
technology
within
small
business
context.
This
recognition
appears
actuated
by
a
set
related
local
and
international
drivers.
These
drivers
include
(and
are
not
limited
to)
globalization
affecting
operations.
Some
even
argued
that
introducing
space
is
new
form
globalization.
However,
as
far
back
nineteenth
century,
calls
to
explore
could
play
in
leveraging
performance,
especially
among
businesses,
began
take
center
stage.
has
led
growing
for
need
understand
how
organizations
may
respond
this
We
capabilities
motivators
influence
success
digital
entrepreneurship
on
African
continent.
A
systematic
literature
review
was
conducted.
total
twenty
articles
from
continent
were
included
analysis.
Notably,
factors
needed
balance
human
capabilities,
summarized
Context-Structure-Technology
(CST)
nexus.
Based
finding,
chapter
proffers
suggestions
development
can
be
supported.
The
findings
helpful
policymakers
their
quest
propel
Scientific Journal of Media Researches and Communication Technology,
Год журнала:
2024,
Номер
15(15), С. 162 - 217
Опубликована: Июнь 1, 2024
هدفت
الدراسة
إلى
الكشف
عن
مقومات
التسويق
الابتكاري
في
المشروعات
الصغيرة
والمتوسطة,
والتي
تم
عرضها
خلال
برنامج
شارك
تانك
مصر
لرياده
الاعمال,
وأهم
الأساليب
الإقناعية
الموظفة؛
لإقناع
لجنة
التحكيم
للحصول
على
التمويل
المالي
والمعنوي
المطلوب,
وذلك
من
التحليل
السيميولوجى
وفقًا
لمقاربة
رولان
بارت؛
للوقوف
الجوانب
السيكولوجية
والاجتماعية
والثقافية
المقدمة,
ومدى
مساهمتها
تلبيه
احتياجات
العملاء,
وتقديم
حلول
للمشكلات
التي
تواجه
المجتمع,
قدرتها
تقديم
منتجات
وخدمات
مبتكرة
وغير
مألوفة,
تحليل
10
مشروعات
لعينة
عمدية
البرنامج
موسمه
الأول
والثاني,
والذي
يعرض
قناة
CBC
المصرية,
وتوصلت
أن
أغلب
رواد
الأعمال
يستعينوا
بتوظيف
أحد
المزيج
التسويقي
المتمثلة
الابتكار
(المنتجات,
والترويج,
والتوزيع,
والتسعير)
وليس
شرطًا
يُوظف
جميع
عناصر
التسويقي,
حيث
إن
بعض
تتبنى
استراتيجية
الخدمات
والمنتجات
المقدمة
متطورة,
وأخرى
تستعين
بطرق
توزيع
لأماكن
جديده؛
لفتح
أسواق
جديدة
لها,
والبعض
الأخر
يتبنى
التسعير
كميزه
تنافسيه
وترى
الباحثة
المطروحة
قد
يكون
لها
دور
تحفيزي
وتشجيعي
مهم
لإلهام
الشباب
بأفكار
للبدء
مشروعاتهم
Asian Economic and Financial Review,
Год журнала:
2024,
Номер
14(7), С. 527 - 544
Опубликована: Июль 29, 2024
This
paper
aims
to
investigate
the
impact
of
digital
marketing
on
growth
manufacturing
SMEs
and
business
size
managers’
capability
using
tools
as
most
effective
technique
communicate
directly
with
clients.
SPSS
statistical
software
is
used
process
data
collected
via
questionnaire
instrument
during
interviews
SME
managers
owners.
For
verification
hypotheses,
respective
patterns
linear
multiple
regression
are
constructed.
The
findings
show
that
use
has
a
positive
annual
turnover.
increasing
employee
numbers
seen
positive,
especially
when
it
associated
levels
education
among
owners
SMEs.
These
results
imply
businesses
need
develop
capabilities
enable
them
increase
their
in
be
financially
competitive.
work
extends
development
different
comprehensive
framework
understand
how
manager
competencies
affect
companies.
Advances in hospitality, tourism and the services industry (AHTSI) book series,
Год журнала:
2024,
Номер
unknown, С. 1 - 32
Опубликована: Окт. 18, 2024
Social
media
marketing
has
appeared
as
a
crucial
tool
for
businesses
to
promote
products
and
services.
In
the
case
of
SMEs
in
Malaysia,
adoption
social
remains
low,
particularly
among
homestay
operators.
This
study
investigated
factors
that
influence
operators
Malaysia
adopt
marketing.
Using
cross-sectional
research
design,
self-administered
questionnaire
was
employed
collect
responses
from
208
Selangor,
Negeri
Sembilan,
Melaka,
Johor.
The
results
revealed
customer
pressure
preference,
well
competitive
have
significant
impact
influencing
compared
perceived
cost
digital
skills.
provides
valuable
insights
authorities
understand
Malaysia.
Undeniably,
it
is
business
strategy
employ
new
technologies
provide
extensive
effective
connectivity
at
low
cost.
