Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry DOI Creative Commons

Luis Alex Carbajal-Rubio,

Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara

и другие.

SAGE Open, Год журнала: 2024, Номер 14(4)

Опубликована: Окт. 1, 2024

The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception quality (PQ), awareness (BA), and the comparison (BC). A survey was carried out using an online questionnaire, information collected from 267. research focuses on people who stated they were consumers sustainable food in Lima. To test hypotheses proposed model, data analyzed partial least squares path modeling method with SmartPLS software. results showed significant positive effect CER BL, PQ, BA, BC. In conclusion, it can be that organizations adopt practices promote not only contribute caring for environment but also improve essential aspects such as equity their brand. Therefore, must recognize importance taking transparent actions strengthen related responsibility. This translate into stronger customer more prominent position products. encourages prioritizing responsibility, understanding beyond contributing care environment, strengthens relevant within identity.

Язык: Английский

The Impact of Environmental Indicators on Consumer Purchase Decisions for Food Products DOI Open Access
Beata Paliwoda, Alina Matuszak-Flejszman, Magdalena Ankiel

и другие.

Sustainability, Год журнала: 2024, Номер 16(5), С. 1834 - 1834

Опубликована: Фев. 23, 2024

This research paper analyzes consumer expectations and priorities concerning environmental indicators within the food industry. The study’s overall objective was to understand importance of various on purchasing decisions. A survey conducted in Poland, utilizing a representative sample measure participants’ opinions. Respondents were asked assess influencing their choices. findings underscore high demand among Polish consumers for responsibility from companies operating sector. Key include effectiveness management systems, pro-environmental investments, promotion awareness, waste management, water conservation, attention supply chain wastewater issues. study provides comprehensive understanding preferences, offering guidance industry stakeholders policymakers seeking enhance sustainability practices align efforts with dynamic landscape

Язык: Английский

Процитировано

4
Social Media Information Sharing: Is It a Catalyst for Green Consumption among Gen X and Gen Y Cohorts? DOI Open Access

U. Bala Aiswarya,

R. M. Harindranath,

Praseeda Challapalli

и другие.

Sustainability, Год журнала: 2024, Номер 16(14), С. 6011 - 6011

Опубликована: Июль 14, 2024

This study aims to identify the influence of Generation X and Y on green buying behavior in Indian context. Based social cognitive theory generational cohort theory, authors test impact Perceived Environmental Responsibility Social Media Information Sharing relationship between cohorts their behavior. uses Quan-Qual approach triangulate results. A structured questionnaire was used collect data from 427 respondents, hypotheses were tested with covariance-based structural equation modeling using AMOS software (AMOS 26 software). To probe further into findings, in-depth interviews conducted 60 respondents Gen groups, analyzed NVIVO software. The findings reveal that seems engage more compared cohort. Also, mediates for moderates it Y. Moreover, qualitative inquiry confirms both does not significantly

Язык: Английский

Процитировано

3
Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry DOI Creative Commons

Luis Alex Carbajal-Rubio,

Elizabeth Emperatriz García-Salirrosas, Miluska Villar-Guevara

и другие.

SAGE Open, Год журнала: 2024, Номер 14(4)

Опубликована: Окт. 1, 2024

The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception quality (PQ), awareness (BA), and the comparison (BC). A survey was carried out using an online questionnaire, information collected from 267. research focuses on people who stated they were consumers sustainable food in Lima. To test hypotheses proposed model, data analyzed partial least squares path modeling method with SmartPLS software. results showed significant positive effect CER BL, PQ, BA, BC. In conclusion, it can be that organizations adopt practices promote not only contribute caring for environment but also improve essential aspects such as equity their brand. Therefore, must recognize importance taking transparent actions strengthen related responsibility. This translate into stronger customer more prominent position products. encourages prioritizing responsibility, understanding beyond contributing care environment, strengthens relevant within identity.

Язык: Английский

Процитировано

2