Exploring the Role of Augmented Reality and Virtual Reality in Digital Marketing for Developing Cultural-Educational Tourism in India DOI
Mandeep Bharti, Rohit Chauhan, Uma Pandey

и другие.

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 369 - 402

Опубликована: Окт. 16, 2024

Since technology is rapidly growing, new opportunities are emerging for enhancing cultural and educational tourism. Augmented Reality (AR) Virtual (VR) some examples of immersive technologies that have the potential to revolutionize tourists' experiences with heritage, especially in terms more interaction personalization. As India a country rich history, culture, diversity, introduction AR VR into tourism will provide an opportunity preserve promote extensive heritage. This chapter investigates how cultural-educational can incorporate technologies. In this light, start by examining through overview, including definitions key concepts, following their global applications. The then delves benefits challenges accruing implication these within sector, on it go help further tourists India.

Язык: Английский

Smart, Green, and Sustainable: Unveiling Technological Trajectories in Maritime Port Operations DOI Creative Commons
María Isabel Guerrero Molina, Yasmín Alexandra Vásquez Suárez, Diana-Mercedes Valdés-Mosquera

и другие.

IEEE Access, Год журнала: 2024, Номер 12, С. 47713 - 47723

Опубликована: Янв. 1, 2024

The technological advancements in port operations over the last decade have enabled incorporation of significant elements into supply chain, contributing to progress Industry 4.0. Through Big Data, Internet Things, and Artificial Intelligence, strides been made technical, operational, procedural management for maritime ports. literature on this subject is diverse spans various areas focus. This study aims outline principal trajectories digital transport by applying scientometrics ToS metaphor. Employing an exploratory methodology, a scientometric mapping was conducted based Scopus WoS, analyzing most relevant scientific production authors, countries, journals, affiliations. Three trends are presented: Smart Ports: A Technological Necessity 21st Century; Greening Digital Harbor; Sustainable Port Management. concludes that dynamics seen growth influence 4.0 field, it also evidences applicability innovations sector.

Язык: Английский

Процитировано

6

Tourism spatial planning interaction: local scale analysis in Balandra Protected Natural Area, Mexico DOI
Edgar Ibarra-Núñez, Alfredo Ortega‐Rubio

Journal of Environmental Planning and Management, Год журнала: 2025, Номер unknown, С. 1 - 18

Опубликована: Янв. 24, 2025

Язык: Английский

Процитировано

0

A Bibliometric and Systematic Review of Publications on Augmented Reality in Sustainable Tourism DOI Open Access
Fatih Ercan,

Kürşad Sayın,

Taner Dalgın

и другие.

Sustainability, Год журнала: 2025, Номер 17(4), С. 1508 - 1508

Опубликована: Фев. 12, 2025

New tools and applications that can be used to develop the sustainability of tourism activities have emerged with developments in technology. In this context, augmented reality (AR), one these cutting-edge technologies, has been studied sustainable recent years, studies carried out relevant fields contribute literature on subject. study aims reveal current status trends published AR technology through a bibliometric systematic review. For purpose, 61 publications subject were identified Web Science (WoS) database, content analyses performed using VOSviewer 1.6.20 software. As result analyses, data, such as number citations by year, most cited authors, countries, publications, their collaboration relationships, development goals, WoS categories, information regarding themes aims, obtained. Accordingly, it was determined 2014 continued into new research area. The potential gaps suggested based findings will guide future sectors.

Язык: Английский

Процитировано

0

Tourism and Conservation Empowered by Augmented Reality: A Scientometric Analysis Based on the Science Tree Metaphor DOI Open Access
Paola Ariza-Colpas, Marlon Alberto Piñeres-Melo, Roberto Cesar Morales-Ortega

и другие.

Sustainability, Год журнала: 2023, Номер 15(24), С. 16847 - 16847

Опубликована: Дек. 14, 2023

Technology has emerged as an essential tool that revolutionized the conditions for travelers to fully immerse themselves in culture, gastronomy, and recreation of places they explore. This literature review aims understand crucial contributions currently shaping implementation augmented reality enriching technological support user experiences tourism conservation natural heritage. While on this topic is scattered across specialized databases, provides a unique opportunity deeper more cohesive analysis. Employing metaphor tree science, we have developed two valuable approaches data collected during our bibliographic exploration. On one hand, examined scientometric statistics related countries, authors, universities, research development centers are at forefront creating innovative reality-based applications promote conservation. other conducted evolutionary analysis based science trace origins most significant how evolved over time dynamic ever-developing field.

Язык: Английский

Процитировано

7

Implementación de Realidad Aumentada en la Plaza Principal Alfonso Ávila Quintero: Revitalizando el Turismo y la Cultura en Agustín Codazzi, Cesar DOI Creative Commons
Paola Ariza-Colpas, Marlon Alberto Piñeres-Melo, Roberto Cesar Morales-Ortega

и другие.

Investigación e Innovación en Ingenierías, Год журнала: 2024, Номер 12(1)

Опубликована: Март 22, 2024

Objetivo: Este artículo presenta un estudio cuyo objetivo principal fue evaluar el impacto de la implementación tecnología Realidad Aumentada (AR) en Plaza Principal Alfonso Ávila Quintero, con hipótesis que AR puede revitalizar turismo y cultura Agustín Codazzi, Cesar. Metodología o método: Para implementación, se diseñaron experiencias específicas para plaza, integrando aspectos históricos culturales locales. Se recopilaron datos permitieron identificar cuáles serían las características los desarrollos a realizar, contaran articulación del componente autóctono región. Resultados: Los resultados mostraron aumento significativo mejora percepción interés cultural visitantes hacia Codazzi. Estos son novedosos contexto uso espacios públicos fines turísticos culturales. Conclusiones: concluye Quintero ha tenido positivo local. sugiere futuras investigaciones exploren sostenibilidad largo plazo estas tecnologías entornos similares su posible aplicación otras regiones.

Процитировано

1

Footprints of Travel: AIoT and AR Enhanced Tourist Gaming Experience in Unmanned Cultural Sites DOI Open Access

Shih-Yu Lai,

Dai-En Liu,

Zong-Fan Yeh

и другие.

Опубликована: Май 11, 2024

Footprints of Travel is a game that enhances cultural attraction experiences for tourism and space management, utilizing Augmented Reality (AR) the Artificial Intelligence Things (AIoT). This "unmanned" approach diverges from traditional museum-focused models, creating personalized, city-wide with comprehensive information services. Our tailored navigating sites, recognizing crowds, dynamically processing data within context management framework. The application safety comfort through temperature control, smoke detection, automatic fans, artifact protection. We aim to offer sustainable, interactive exploration historical benefiting visitors site managers. AR AIoT innovatively visitor experience blends technology preservation.

Язык: Английский

Процитировано

1

Scientometric insights into dynamic capabilities: measuring academic impact and trends DOI Creative Commons

Cesar Anibal Martínez-Pinzón,

Pedro Duque

Clío América, Год журнала: 2024, Номер 18(35)

Опубликована: Май 29, 2024

The business world is characterized by the rapid pace of changes in technological, political, and economic spheres. It important to have theoretical foundations that allow for management these on a global scale. Dynamic Capabilities (DC) framework facilitates addressing this issue. objective article highlight advances measurement dynamic capabilities replicating previous study using scientometric techniques. Searches were conducted Scopus Web Science, data analyzed from two perspectives: approach Tree Science algorithm. results revealed 17.39 % increase scientific production between 2000 2022, identifying three main trends: "Dynamic Capabilities: Driving Performance Innovation Rapidly Evolving Technological Landscapes"; "Strategic Advantages Supply Chain Enhancing Competitiveness"; "Emphasizing Digitalization: Impact Big Data Promoting Flexibility Organizational Learning." These findings significantly contribute understanding current provide guidance future research field

Язык: Английский

Процитировано

1

Marketing emprendedor en acción: impacto multidimensional y aplicaciones sectoriales DOI Creative Commons
Luis Fernando Quintero Arango, Juan Diego Betancur Arias, Cristiano Machado

и другие.

Clío América, Год журнала: 2024, Номер 18(35)

Опубликована: Апрель 30, 2024

El propósito de este artículo es identificar la dinámica producción científica sobre el Marketing Emprendedor (ME) y su influencia en desempeño las organizaciones. Para alcanzar objetivo, se realizaron dos consultas, una Scopus otra Web of Science. Los resultados mostraron que los últimos 7 años ha tenido un crecimiento del 52 % mostrando importancia mundo académico empresarial. Se identificaron tres grandes tendencias; primera diferentes métricas han utilizado para medir dimensiones ME. La segunda son aplicaciones contextos ME y, tercera, fundamentos teóricos Este estudio útil investigadores quieran entender mejor emprendedores introducción sencilla desde perspectiva tema. También profesores deseen integrar sus asignaturas tema

Процитировано

1

A Bibliometric Analysis of the Use of Augmented Reality Technology in Enhancing Cultural Tourism Experience DOI Creative Commons
Loso Judijanto,

Brian Sebastian Salim

West Science Interdisciplinary Studies, Год журнала: 2024, Номер 2(01), С. 216 - 225

Опубликована: Янв. 30, 2024

This paper presents a bibliometric analysis of augmented reality (AR) technology in the enhancement cultural tourism experiences. By examining literature from 1999 to 2024, this study maps scholarly terrain, identifying pivotal themes and assessing growth trajectory AR tourism. The research employs systematic data collection methods, including keyword co-occurrence, citation patterns, trend analysis, highlight integration heritage sites its impact on industry. A particular focus is given shift technological foundations user-centric adoption acceptance AR. main findings reveal well-established "Model," "Cultural tourism," "Mobile reality," with emerging areas such as "Virtual tourism" acceptance" marked for future exploration. novelty lies comprehensive temporal mapping identification potential gaps within evolving landscape. concludes insights into how revolutionizing by providing enriched, educational, interactive experiences, thereby underscoring field's dynamic progression untapped aftermath COVID-19 pandemic.

Язык: Английский

Процитировано

0

Redefining Success of the Tourism Sector Through Technological Advancements DOI
Hafizullah Dar,

Mudasir Ahmad Dar

Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 201 - 214

Опубликована: Окт. 15, 2024

This study focuses on the transformational impact of technology tourism sector. The contribution digital platforms, social media, and virtual reality destination marketing strategies promotion active traveler participation is explored in this study. role smart technologies enhancing personalization improved customer service sector also studied. importance inclusive design, assistive technology, accessibility providing equal opportunities to individuals with disabilities or unique needs further examined. Besides, considers optimizing operational management functions within includes process transformation workflow optimization, performance expectations, ability make data-driven decisions. Furthermore, reiterates responsible innovation that focused sustainability, inclusiveness, ethical equity redefining notion success times.

Язык: Английский

Процитировано

0