Optimal Service Strategies of Online Platform Based on Purchase Behavior DOI Open Access
Xudong Lin,

Tingyi Shi,

Hanyang Luo

и другие.

Sustainability, Год журнала: 2024, Номер 16(19), С. 8545 - 8545

Опубликована: Сен. 30, 2024

In the rapidly evolving platform economy, online platforms have emerged as pivotal providers of digital services to sellers. The paper investigates how optimize service strategies based on consumers’ purchase behavior, influencing sellers’ pricing and social welfare. Using a two-period Hotelling model cooperative game framework, we discover that optimal with data collecting capabilities are collaborating two sellers offer extend new consumers in second period, maximizing profits for all platform. Applying Shapley value analysis, determine platform’s equitable charge strategies. When adopt behavior-based (BBP), escalates first also enhance However, BBP intensifies competition, leading generally lower pricing. Our findings suggest period should increase enhanced quality perception, which is provided by heightened privacy concerns, while decreasing regular consumers. Lastly, policy recommendations, exploring regulatory scenarios—limiting or not limiting collection—to maximize welfare consumer surplus, Mathematica software used identify distinct intervals.

Язык: Английский

The impact of sentiment on the collaboration between prefabricated building construction enterprises and internet platforms: a MA-RDEU evolutionary game model DOI
Ziyi Liu, Zhao Wu,

Jianglin Gu

и другие.

Engineering Construction & Architectural Management, Год журнала: 2025, Номер unknown

Опубликована: Фев. 12, 2025

Purpose During the cooperation process between prefabricated building construction enterprises (PBCEs) and Internet platforms (IPs), sentiments of both parties influence their behavioral strategies. They are key to improving informatization operational efficiency industry chain (PBIC). Design/methodology/approach This paper introduces mental accounting theory rank-dependent expected utility construct MA-RDEU game model, exploring evolutionary mechanism sentiment strategies PBCEs IPs. Findings The study indicates that (1) a mixed strategy equilibrium can be achieved when have no sentiments. (2) IPs more likely achieve an optimal for if latter is optimistic. In contrast, pessimism may lead prioritize self-interest only one party has sentiment. (3) combined impact on decision-making significant: from or achieving contingent upon other party; different varying effects (4) external factors behavior apparent. should concurrently consider contribute realization two parties. Additionally, government supervision effective means restrain “free-riding” behavior. Originality/value Finally, based above conclusions, proposes measures improve service-oriented establish monitoring adjusting risk Meanwhile, this also under effect government, IPs, maintained within controllable scope risks uncertainty mitigated.

Язык: Английский

Процитировано

0

Sustainable Digital Transformation: Its Impact on Perceived Value and Adoption Intention of Industry 4.0 in Moderating Effects of Uncertainty Avoidance DOI Creative Commons
Yuli Sartono, Endang Siti Astuti, Wilopo Wilopo

и другие.

F1000Research, Год журнала: 2024, Номер 13, С. 821 - 821

Опубликована: Июль 22, 2024

Industry 4.0 is a significant technical revolution that combines big data analytics, the Internet of Things (IoT), and cyber-physical systems to improve manufacturing productivity. This study investigates impact digital trust sustainable attitude on perceived value intention adopt technologies. It also examines moderating role uncertainty avoidance in these relationships.

Язык: Английский

Процитировано

1

Sustainable Digital Transformation: Its Impact on Perceived Value and Adoption Intention of Industry 4.0 in Moderating Effects of Uncertainty Avoidance DOI Creative Commons
Yuli Sartono, Endang Siti Astuti, Wilopo Wilopo

и другие.

F1000Research, Год журнала: 2024, Номер 13, С. 821 - 821

Опубликована: Сен. 13, 2024

Background Industry 4.0 is a significant technical revolution that combines big data analytics, the Internet of Things (IoT), and cyber-physical systems to improve manufacturing productivity. This study investigates impact digital trust sustainable attitude on perceived value intention adopt technologies. It also examines moderating role uncertainty avoidance in these relationships. Methods Data were collected from 189 employees leading companies Indonesia are recognized for their practices. The analyzed using Partial Least Squares (PLS) methodology with SmartPLS software test proposed hypotheses explore effects. Results findings reveal both significantly influence value. However, factors do not directly affect Uncertainty moderates relationship between adoption intention. Specifically, environments high avoidance, becomes critical factor influencing decision Conclusions provides valuable insights organizations aiming implement initiatives. highlights importance fostering considering cultural dimensions, such as technology strategies.

Язык: Английский

Процитировано

0

Optimal Service Strategies of Online Platform Based on Purchase Behavior DOI Open Access
Xudong Lin,

Tingyi Shi,

Hanyang Luo

и другие.

Sustainability, Год журнала: 2024, Номер 16(19), С. 8545 - 8545

Опубликована: Сен. 30, 2024

In the rapidly evolving platform economy, online platforms have emerged as pivotal providers of digital services to sellers. The paper investigates how optimize service strategies based on consumers’ purchase behavior, influencing sellers’ pricing and social welfare. Using a two-period Hotelling model cooperative game framework, we discover that optimal with data collecting capabilities are collaborating two sellers offer extend new consumers in second period, maximizing profits for all platform. Applying Shapley value analysis, determine platform’s equitable charge strategies. When adopt behavior-based (BBP), escalates first also enhance However, BBP intensifies competition, leading generally lower pricing. Our findings suggest period should increase enhanced quality perception, which is provided by heightened privacy concerns, while decreasing regular consumers. Lastly, policy recommendations, exploring regulatory scenarios—limiting or not limiting collection—to maximize welfare consumer surplus, Mathematica software used identify distinct intervals.

Язык: Английский

Процитировано

0