A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior DOI Creative Commons

C G Manojkrishnan,

G Arun

Cogent Business & Management, Год журнала: 2024, Номер 12(1)

Опубликована: Дек. 21, 2024

For decades, businesses have struggled with the dichotomy between going green and becoming sustainable. Consumers are frequently seen as most significant challenge when companies attempt to become more sustainable greener. Although consumers claim be environmentally conscious, their consumption habits limited by other life commitments, showing an intention-action gap. There only a handful of studies developed optimal model for predicting consumer behavior. In this paper, researcher identified set antecedents Buying Behavior, including Environmental Prosocial Attitude, Green Consumption Value, Openness Communication, develop Consumer Behavior. The findings demonstrate how widespread environmental prosocial attitudes beliefs related values. As result, these values can positive relationship openness advertising buying research provides new insight into factors influencing behavior, especially attitudes. Companies must understand consumers' accept marketing communications influence A is important in creating creative content implementing effective Campaigns create favorable behaviors.

Язык: Английский

Green Buying Behavior of Students DOI
William Kwesi Senayah, Nene Tei-Narh

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 275 - 294

Опубликована: Янв. 31, 2025

Scholars have examined the impact of fashion production and consumption on environment concluded that green buying behaviour must be encouraged sustained. However, factors influence are not universal. The study examines how past behaviour, peer influence, knowledge value consciousness behaviour. was anchored Social Exchange Theory used an online survey 412 students conveniently sampled from public universities. Data analysed with STATA 18. found students' interpersonal apparel knowledge, In line SD12, has practical implications for changing youth towards adoption sustainable products.

Язык: Английский

Процитировано

0
Influencing Factors of Residents’ Green Perception Under Urban–Rural Differences: A Socio-Ecological Model Approach DOI Open Access

Feng Yi,

Feng Yu,

Ziyang Liu

и другие.

Sustainability, Год журнала: 2025, Номер 17(8), С. 3475 - 3475

Опубликована: Апрель 14, 2025

With the advancement of global Sustainable Development Goals (SDGs), residents’ green perception has become a key factor in driving behavior and implementation environmental policies. However, due to differences socio-economic environments, policy enforcement, resource accessibility between urban rural areas, levels exhibit significant regional disparities. Based on Social Ecological Model, this study constructs an analytical framework encompassing individual, social relationships, community, policy, organizational systematically explore multi-level factors influencing perception. This collects data through questionnaire surveys employs Structural Equation Modeling (SEM) validate relationships variables at different levels. The findings indicate that is influenced by multiple interacting factors, among which knowledge attitudes individual level, family support networks relationship as well community atmosphere advocacy play particularly roles enhancing Furthermore, there are distinct mechanisms formation residents; residents rely more government policies infrastructure, whereas primarily direct experiences. deepens understanding urban–rural their providing region-specific recommendations promote widespread behavior, advance ecological civilization construction both facilitate achievement sustainable development goals.

Язык: Английский

Процитировано

0
A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior DOI Creative Commons

C G Manojkrishnan,

G Arun

Cogent Business & Management, Год журнала: 2024, Номер 12(1)

Опубликована: Дек. 21, 2024

For decades, businesses have struggled with the dichotomy between going green and becoming sustainable. Consumers are frequently seen as most significant challenge when companies attempt to become more sustainable greener. Although consumers claim be environmentally conscious, their consumption habits limited by other life commitments, showing an intention-action gap. There only a handful of studies developed optimal model for predicting consumer behavior. In this paper, researcher identified set antecedents Buying Behavior, including Environmental Prosocial Attitude, Green Consumption Value, Openness Communication, develop Consumer Behavior. The findings demonstrate how widespread environmental prosocial attitudes beliefs related values. As result, these values can positive relationship openness advertising buying research provides new insight into factors influencing behavior, especially attitudes. Companies must understand consumers' accept marketing communications influence A is important in creating creative content implementing effective Campaigns create favorable behaviors.

Язык: Английский

Процитировано

1