DIGITAL MARKETING AS A TOOL FOR THE DEVELOPMENT AND IMPLEMENTATION OF A SUSTAINABLE DEVELOPMENT MARKETING STRATEGY DOI
Наталія Сергіївна Приймак, Tetiana Holoborodko

VISNYK оf Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Год журнала: 2024, Номер 2(81) (2024), С. 29 - 38

Опубликована: Дек. 30, 2024

Objective. The objective of the article is to examine role digital marketing as a tool for formation and implementation sustainable development strategies, which enables harmonization economic, social, environmental goals enterprises. Methods used achieve include analysis, synthesis, generalization, grouping, content analysis scientific articles publications. Results. results study confirm that strategies an important aspect conducting modern business. shows companies should integrate environmental, social management aspects into their activities ensures not only achievement business goals, but also preservation environment greening (organizational, economic market aspects). An stage in transparency reporting, includes indicators developed accordance with international standards. Particular attention during application holistic approach paid tools, such networks, have become channel communicating initiatives interacting customers, especially among young people. It proven conditions acts communications mechanism supporting allows values maximum efficiency. determined new models contributes adaptation global markets creation strategies. conclusions prove strategy helps strengthen (improve) image forms long-term consumer loyalty, means integration principles meets ethical requirements creates competitive advantages market.

Язык: Английский

Research trends in innovation ecosystem and circular economy DOI Creative Commons

T. A. Alka,

Raghu Raman,

M. Suresh

и другие.

Discover Sustainability, Год журнала: 2024, Номер 5(1)

Опубликована: Окт. 14, 2024

Understanding innovation ecosystems and the circular economy is crucial for systemic change in business industry, fostering eco-innovation advancing sustainable development. This study uses bibliometric analysis to uncover research trends, patterns, collaborations, revealing a significant gap understanding interactions between offering potential avenues future that align with The was carried out help of Biblioshiny VOSviewer on final selected documents 2981 from Scopus database through search query SPAR-4-SLR stages filtration. key findings are as follows: collaboration among countries involves accessing countries' resources, knowledge, markets, location. explores trends ecosystem economy, focusing five clusters: resource recovery, models bioeconomy, sustainability renewable energy sdgs, model enhancing green entrepreneurship, Artificial Intelligence (AI) Industry 4.0. identifies gaps, exploration industrial symbiosis, transition, system innovation. analyzed only available Scopus. exclusion papers based period, language, document type, incomplete details limitations this open scope research. will existing researchers field well new interested by clearly further scopes. also offers actional recommendations practices policymakers. Practices, entrepreneurs attainment global goals. novelty originality rely thorough literature review describes state art economy.

Язык: Английский

Процитировано

7

Valorising orange and banana peels: Green catalysts for transesterification and biodiesel production in a circular bioeconomy DOI
Amit Kumar Rajak, M. Harikrishna,

Devi Lal Mahato

и другие.

Journal of the Taiwan Institute of Chemical Engineers, Год журнала: 2024, Номер unknown, С. 105804 - 105804

Опубликована: Ноя. 1, 2024

Язык: Английский

Процитировано

4

Amazon and Apple's Case of CSR Practices for Smart Consumer Products in Global Markets DOI
Theodore Tarnanidis, Maro Vlachopoulou, Arman Hadi Abdul Manaf

и другие.

IGI Global eBooks, Год журнала: 2025, Номер unknown, С. 1 - 26

Опубликована: Фев. 28, 2025

The purpose of this chapter is to evaluate Amazon and Apple's market penetration smart products by analyzing their CSR digital marketing strategies, while taking into account leadership factors that could assist organizations in moving toward a sustainable society. focus on issues related worker treatment, environmental impact, social responsibility initiatives. We conducted case study analysis look at ethical behavior the actions initiatives they take about CSR. Both Apple have succeeded achieving progress consumer products, as we found, reconciling difficulties globalization with strategies for establishment circular economy global markets.

Язык: Английский

Процитировано

0

Insights into Sustainability and Circular Economy Trends in Luxury Fashion: A LinkedIn Topic Modelling Study DOI Creative Commons
Aya Abdelmeguid, G. P. Tsironis, Mohamed Afy-Shararah

и другие.

Cleaner and Responsible Consumption, Год журнала: 2024, Номер 15, С. 100228 - 100228

Опубликована: Сен. 24, 2024

Язык: Английский

Процитировано

2

Circular Economy and Beyond: Econometric Modeling of Regenerative Business Practices DOI
Sarp Zülfikaroğlu

Next frontier., Год журнала: 2024, Номер 8(1), С. 87 - 87

Опубликована: Ноя. 7, 2024

The transition from a linear economy to circular represents critical shift in addressing global sustainability challenges. While principles—such as waste reduction, resource efficiency, and product lifecycle extension—offer significant promise, integrating these principles into regenerative business practices requires more nuanced approach. This study explores the econometric modeling of within framework economy, examining how businesses can create systems that not only reduce but also restore regenerate natural social capital. By leveraging advanced techniques, this research identifies key drivers, evaluates economic environmental trade-offs, quantifies long-term impacts strategies. Using combination time-series analysis, panel data modeling, machine learning integration, investigates influence firm performance, stakeholder engagement, broader systems. Case studies across industries are employed validate proposed models, offering actionable insights for policymakers leaders. findings underscore transformative potential aligning incentives with goals, advancing discourse on cornerstone resilient economy.

Язык: Английский

Процитировано

0

Exploring the paradigm shift towards sustainability: A systematic literature review on circular economy and eco-innovation DOI Creative Commons

Ruchira R N Ghormare,

Sana Fatima, Priya Grover

и другие.

AIMS environmental science, Год журнала: 2024, Номер 11(6), С. 940 - 959

Опубликована: Янв. 1, 2024

<p>Amidst the adverse effects of existing linear model on economic, social, and environmental aspects, circular economy has emerged as a more sustainable alternative for economic growth sustainability. Further, increasing significance means to achieve sustainability prompted researchers suggest various approaches. In this study, we employed systematic literature review present unified perspective concept emphasize connection it with eco-innovation. We found that last three years have witnessed sudden rise in publications related economy, stating interest towards economy. While its nascent phase execution, much research been carried out importance adopting achieving However, most failed explore contribution UN development strategies (SDGs) role eco-innovation Therefore, is novel, explored through review. This indicated while developed countries shifted developing need transition benefits. A correlation was also between some SDGs. The results emphasized incorporation eco-innovations can help mitigating consequences production consumption activities. It sheds light notable instances deployment will be helpful industries, universities, other major sections society practices their core processes ensuring attainment goals.</p>

Язык: Английский

Процитировано

0

DIGITAL MARKETING AS A TOOL FOR THE DEVELOPMENT AND IMPLEMENTATION OF A SUSTAINABLE DEVELOPMENT MARKETING STRATEGY DOI
Наталія Сергіївна Приймак, Tetiana Holoborodko

VISNYK оf Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Год журнала: 2024, Номер 2(81) (2024), С. 29 - 38

Опубликована: Дек. 30, 2024

Objective. The objective of the article is to examine role digital marketing as a tool for formation and implementation sustainable development strategies, which enables harmonization economic, social, environmental goals enterprises. Methods used achieve include analysis, synthesis, generalization, grouping, content analysis scientific articles publications. Results. results study confirm that strategies an important aspect conducting modern business. shows companies should integrate environmental, social management aspects into their activities ensures not only achievement business goals, but also preservation environment greening (organizational, economic market aspects). An stage in transparency reporting, includes indicators developed accordance with international standards. Particular attention during application holistic approach paid tools, such networks, have become channel communicating initiatives interacting customers, especially among young people. It proven conditions acts communications mechanism supporting allows values maximum efficiency. determined new models contributes adaptation global markets creation strategies. conclusions prove strategy helps strengthen (improve) image forms long-term consumer loyalty, means integration principles meets ethical requirements creates competitive advantages market.

Язык: Английский

Процитировано

0