AI-Driven Sustainable Marketing in Gulf Cooperation Council Retail: Advancing SDGs Through Smart Channels
Administrative Sciences,
Год журнала:
2025,
Номер
15(1), С. 20 - 20
Опубликована: Янв. 7, 2025
This
paper
explores
how
AI
drives
GCC
sector
retail
towards
the
fulfillment
of
UN
SDGs.
Analyzing
a
survey
conducted
on
410
executives,
using
PLS-SEM,
this
study
underlines
role
in
promoting
operational
efficiency,
waste
reduction,
and
consumer
engagement
with
greener
products.
Key
highlights
include
that
AI-enabled
marketing
strategies
improve
adoption
sustainable
practices
among
consumers;
AI-powered
smart
distribution
channels
enhance
supply
chain
reduce
carbon
emissions,
optimize
logistics.
For
retailer,
practical
applications
use
demand
forecasting
to
potentially
waste,
personalized
efficiently
promote
products,
deploying
systems
energy
consumption.
While
these
benefits
are
real,
data
privacy
algorithmic
bias
remain
valid
concerns,
thus
underlining
need
for
ethics
transparency
practice
AI.
The
following
provides
actionable
insights
retailers
align
sustainability
goals,
fostering
competitive
advantages
environmental
responsibility.
Язык: Английский
The Impact of Digital Technology, Automation, and Data Integration on Supply Chain Performance: Exploring the Moderating Role of Digital Transformation
Logistics,
Год журнала:
2025,
Номер
9(1), С. 11 - 11
Опубликована: Янв. 15, 2025
Background:
This
study
investigates
digital
transformation
as
a
moderating
variable
in
determining
the
effect
of
technologies,
automation,
and
data
integration
upstream
downstream
providers
on
supply
chain
performance.
By
filling
existing
research
gap,
reveals
that
more
regarding
how
interventions
impact
effectiveness
these
technologies
for
industrial
chains
must
be
understood.
Methods:
A
structured
survey
was
applied
to
181
managers
manufacturing
firms
scattered
across
Jordan.
Results:
The
findings
using
SmartPLS
statistical
analysis
indicated
automation
has
strongest
positive
performance,
followed
by
integration.
But
technology
did
not
have
significant
direct
effect,
unless
it
accompanied
broader
initiatives.
Conclusions:
Theoretically,
this
reinforces
theory
vital
framework,
whereas
practice,
invokes
strategic
deployment
integrated
application
designs
underpin
efficiency
competitiveness.
Finally,
offers
practical
guidance
practitioners
who
seek
employ
use
current
dynamic
business
environment.
Язык: Английский
A SEM–ANN analysis to examine impact of artificial intelligence technologies on sustainable performance of SMEs
Scientific Reports,
Год журнала:
2025,
Номер
15(1)
Опубликована: Фев. 13, 2025
This
study
investigates
the
impact
of
Artificial
Intelligence
(AI)
adoption
on
sustainable
performance
small
and
medium-sized
enterprises
(SMEs).
Employing
a
hybrid
quantitative
approach,
this
research
combines
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM)
Neural
Networks
(ANN)
to
examine
influence
various
organizational,
technological,
external
factors
AI
adoption.
Key
considered
include
top
management
support,
employee
capability,
customer
pressure,
complexity,
vendor
relative
advantage.
Data
collected
from
305
SMEs
across
multiple
sectors
were
analyzed.
The
results
reveal
that
all
proposed
significantly
positively
affect
adoption,
with
advantage
being
most
influential
predictors.
Additionally,
technologies
substantially
enhances
economic,
social,
environmental
SMEs,
reflecting
improvements
in
operational
efficiency,
cost
reduction,
social
value
creation.
ANN
confirm
robustness
SEM
findings,
highlighting
critical
role
driving
sustainability
outcomes.
Furthermore,
emphasizes
positive
mediation
effects
organizational
performance,
indicating
serves
as
key
enabler
achieving
both
short-term
gains
long-term
objectives.
contributes
understanding
AI's
transformative
enhancing
developing
economies,
offering
strategic
insights
for
policymakers
business
leaders.
Язык: Английский
Digital voice of customer adoption, customer satisfaction and firm performance: the moderating role of customer trust in Jordan’s service sector
International Journal of Quality & Reliability Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Апрель 15, 2025
Purpose
This
study
examined
how
digital
voice
of
the
customer
(DVoC)
adoption
influences
satisfaction
(CS)
and
firm
performance
in
Jordan’s
banking
telecommunications
sectors,
while
also
assessing
whether
trust
technology
moderates
DVoC–satisfaction
relationship.
Design/methodology/approach
cross-sectional
targeted
387
service
managers
representatives
Jordanian
banks
firms
through
judgmental
sampling.
Structured
questionnaires
captured
respondents
use
DVoC
tools
to
address
issues,
integrate
feedback,
observe
changes
or
loyalty.
Participants
included
call
center
managers,
feedback
analytics
teams,
support
supervisors,
whose
direct
roles
handling
data
offered
valuable
insights.
The
employed
partial
least
square
structural
equation
modeling
(PLS-SEM)
for
rigorous
analysis.
Findings
Results
revealed
that
significantly
increased
CS,
with
real-time
journey
mapping
(CJ),
actionable
insights
automated
response
mechanisms
(AR)
being
particularly
influential.
In
contrast,
sentiment
analysis
(SA)
omni-channel
integration
did
not
show
a
notable
effect
this
context.
Customer
(CT)
emerged
as
an
important
moderator,
strengthening
positive
impact
on
satisfaction.
Additionally,
heightened
CS
was
associated
improved
outcomes.
Research
limitations/implications
reliance
sampling
design
limits
generalizability
causal
inferences.
However,
findings
offer
sector-specific
can
inform
strategic
initiatives
similar
environments.
Originality/value
By
highlighting
which
components
most
effectively
drive
satisfaction,
demonstrating
moderating
role
CT
technology,
contributes
novel
literature.
It
integrates
service-dominant
logic
(SDL)
stakeholder
theory
perspectives,
underscoring
value
co-creation
customers
viewed
critical
stakeholders
enhance
competitive
markets.
Язык: Английский
The Role of System Quality, Information Quality, and Top Management Support in Enhancing Business Sustainability: From a Digital Innovation Perspective
Studies in big data,
Год журнала:
2025,
Номер
unknown, С. 449 - 460
Опубликована: Янв. 1, 2025
Язык: Английский
A Study on the Impact of Digital Transformation on Enterprise Performance: The Mediating Role of Dual Innovation and the Moderating Role of Management Power
Sustainability,
Год журнала:
2024,
Номер
16(21), С. 9298 - 9298
Опубликована: Окт. 25, 2024
Digital
transformation
and
technological
innovation
have
an
essential
impact
on
enterprise
performance,
clarifying
the
relationship
between
two
has
become
a
real
problem
that
management
needs
to
solve.
This
study
utilizes
data
from
China’s
listed
enterprises
2012
2022
comprehensively
analyze
influence
mechanism
of
digital
performance.
The
findings
indicate
following:
(1)
can
effectively
promote
improving
performance
dual
levels.
(2)
positively
impacts
primarily
through
enhanced
exploitative
innovation,
exploratory
balance,
complementarity.
(3)
Managerial
power
moderates
promotion
effect
(4)
is
more
significant
in
eastern
central
regions,
high-tech
industries,
with
good
profitability.
Based
these
results,
are
suggested
accelerate
transformation,
fully
tap
synergistic
driving
strengthen
management’s
cognition
leadership
implement
dynamic
differentiated
strategy
based
region,
industry,
their
own
characteristics.
Язык: Английский
Enhancing Competitiveness of Small Medium-sized Enterprises during the Post-Pandemic through Intellectual Capital and Technology Capabilities
Global Business Review,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 30, 2024
Companies
in
developing
countries
need
to
make
small
and
medium-sized
businesses
more
competitive
this
age
of
post-pandemic
because
these
up
than
half
a
country’s
gross
domestic
product.
Reflecting
on
the
pandemic,
uncertainties
disruption
further
exacerbated
challenges
agility
enterprises.
Some
problems
still
face
today
are
speed,
complexity,
new
ideas
sheer
size
technology.
The
primary
objective
research
is
investigate
essentiality
intellectual
capital
(IC)
technology
capabilities
attaining
strategic
(SA)
for
viability
while
also
encouraging
resilience
small-
firms
context
after
pandemic.
methodology
study
quantitative,
with
administration
survey
spanned
duration
8
months,
targeting
sample
188
enterprises
from
Indonesia
that
fulfilled
criteria
established
study.
utilized
partial
least
squares
structural
equation
modelling
empirically
assess
hypotheses.
outcomes
indicate
both
constructs
have
significant
impact
SA,
which
turn
has
substantial
effect
competitiveness.
results
derived
analysis
importance-performance
matrix
had
business
implications
should
place
greater
emphasis
improving
performance
their
IC
strengthen
SA
eventually
augment
Язык: Английский