Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration DOI Open Access

Omer Irshad,

Sohail Ahmad, Shahid Mahmood

и другие.

Sustainability, Год журнала: 2024, Номер 16(23), С. 10584 - 10584

Опубликована: Дек. 3, 2024

A management idea known as corporate social responsibility encourages businesses to incorporate and environmental considerations into their daily operations relationships with stakeholders. The purpose of this research is identify the aspects that influence customers’ perceptions a brand’s commitment subsequent intentions purchase. theoretical model proposed draws on numerous theories consumer behavior, including perceived value theory, identity theory planned behavior. survey was then given 280 users in Pakistan afterwards. Later, structural equation modeling used evaluate suggested model. It discovered customer satisfaction, brand loyalty, admiration mediated relationship between CSR CSR-related purchase intent. In conjunction service quality, practices increase satisfaction. effect satisfaction purchasing intent also by loyalty admiration. This study backs behavior elucidating lagged immediate indicators may result if implemented intelligently meet its objectives. Customer requirement for customers be ready pay CSR.

Язык: Английский

Fostering Purchase Intentions Through CSR and Service Quality: The Role of Customer Satisfaction, Brand Loyalty, and Admiration DOI Open Access

Omer Irshad,

Sohail Ahmad, Shahid Mahmood

и другие.

Sustainability, Год журнала: 2024, Номер 16(23), С. 10584 - 10584

Опубликована: Дек. 3, 2024

A management idea known as corporate social responsibility encourages businesses to incorporate and environmental considerations into their daily operations relationships with stakeholders. The purpose of this research is identify the aspects that influence customers’ perceptions a brand’s commitment subsequent intentions purchase. theoretical model proposed draws on numerous theories consumer behavior, including perceived value theory, identity theory planned behavior. survey was then given 280 users in Pakistan afterwards. Later, structural equation modeling used evaluate suggested model. It discovered customer satisfaction, brand loyalty, admiration mediated relationship between CSR CSR-related purchase intent. In conjunction service quality, practices increase satisfaction. effect satisfaction purchasing intent also by loyalty admiration. This study backs behavior elucidating lagged immediate indicators may result if implemented intelligently meet its objectives. Customer requirement for customers be ready pay CSR.

Язык: Английский

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