How Does Environmental Cognition Promote Low-Carbon Travel Intentions? The Mediating Role of Green Perceived Value and the Moderating Role of Electronic Word-of-Mouth DOI Open Access

I-Hsiung Chang,

Yun‐Lin Hsiao

Sustainability, Год журнала: 2025, Номер 17(4), С. 1383 - 1383

Опубликована: Фев. 8, 2025

Most studies suggest that individuals’ environmental cognition can positively predict their eco-friendly behaviors; however, the process through which influences intention to engage in low-carbon tourism has yet be fully explored. Additionally, while electronic word-of-mouth (eWOM) is a key factor influencing behavioral decisions, its moderating role context of remains under-researched. Drawing on Cognitive-Affective-Conative (CAC) theoretical framework, this study investigates impact green perceived value and intention, also examining effect eWOM. Data were collected from 457 participants Taiwan via structured questionnaire survey. The results show significant positive but no direct mediates relationship between intention. Furthermore, finds eWOM moderates value, with strengthening value. These findings enhancing cognition, reinforcing effectively leveraging foster attitudes willingness tourism. provide practical implications for operators developing strategies promote

Язык: Английский

How Does Environmental Cognition Promote Low-Carbon Travel Intentions? The Mediating Role of Green Perceived Value and the Moderating Role of Electronic Word-of-Mouth DOI Open Access

I-Hsiung Chang,

Yun‐Lin Hsiao

Sustainability, Год журнала: 2025, Номер 17(4), С. 1383 - 1383

Опубликована: Фев. 8, 2025

Most studies suggest that individuals’ environmental cognition can positively predict their eco-friendly behaviors; however, the process through which influences intention to engage in low-carbon tourism has yet be fully explored. Additionally, while electronic word-of-mouth (eWOM) is a key factor influencing behavioral decisions, its moderating role context of remains under-researched. Drawing on Cognitive-Affective-Conative (CAC) theoretical framework, this study investigates impact green perceived value and intention, also examining effect eWOM. Data were collected from 457 participants Taiwan via structured questionnaire survey. The results show significant positive but no direct mediates relationship between intention. Furthermore, finds eWOM moderates value, with strengthening value. These findings enhancing cognition, reinforcing effectively leveraging foster attitudes willingness tourism. provide practical implications for operators developing strategies promote

Язык: Английский

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