The Impact of Artificial Intelligence on Trustworthiness and Authenticity in Green Influencer Marketing DOI Creative Commons

Chirag Harchandani,

Aditya Singh Chandrawat,

Ayushi Upadhyay

и другие.

Integrated Journal for Research in Arts and Humanities, Год журнала: 2025, Номер 5(2), С. 41 - 46

Опубликована: Март 16, 2025

In recent times, influencer marketing has become one of the crucial components digital tactics. We are living in a social media age where influencers have key voices all fields and initiatives becoming increasingly successful. They started integrating AI into their content, analysis audience engagement processes which can be great benefit to them but at same time, it presents new challenges for authenticity genuineness. The findings research show positive impact Artificial intelligence on Influencer also aims identify faced green how impacts its perceived trustworthiness across major platforms including Instagram, YouTube. Through sustainability-focused posts from survey responses followers, this paper examines difference between AI-enhanced content authentic content. It identifies followers respond preferences affects trust, particularly AI-generated contribute emerging theories marketing.

Язык: Английский

The Impact of Artificial Intelligence on Trustworthiness and Authenticity in Green Influencer Marketing DOI Creative Commons

Chirag Harchandani,

Aditya Singh Chandrawat,

Ayushi Upadhyay

и другие.

Integrated Journal for Research in Arts and Humanities, Год журнала: 2025, Номер 5(2), С. 41 - 46

Опубликована: Март 16, 2025

In recent times, influencer marketing has become one of the crucial components digital tactics. We are living in a social media age where influencers have key voices all fields and initiatives becoming increasingly successful. They started integrating AI into their content, analysis audience engagement processes which can be great benefit to them but at same time, it presents new challenges for authenticity genuineness. The findings research show positive impact Artificial intelligence on Influencer also aims identify faced green how impacts its perceived trustworthiness across major platforms including Instagram, YouTube. Through sustainability-focused posts from survey responses followers, this paper examines difference between AI-enhanced content authentic content. It identifies followers respond preferences affects trust, particularly AI-generated contribute emerging theories marketing.

Язык: Английский

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