Green Product Innovation as a Mediator Between Green Market Orientation and Sustainable Performance of SMEs

Sustainability, Год журнала: 2025, Номер 17(4), С. 1628 - 1628

Опубликована: Фев. 15, 2025

This study looks at how green market orientation affects product innovation and the sustainable performance of SMEs in manufacturing sector an emerging market. Therefore, objective is to analyze mediating role between SMEs. It also can operate as a mediator relation The data from 324 Omani were analyzed using partial least squares structural equation modeling (PLS-SEM) technique. findings indicate that has direct impact on Furthermore, suggest indirect through innovation, which confirms effect. Manufacturing accept responsibility for continuously improving safety health their employees while focusing new products. empirical study, was examined context Oman’s developing economy, unique it highlights significant influence complements earlier studies have mostly been carried out industrialized (Western) economies. Practically speaking, this emphasizes importance consistently experimenting with concepts competitive edge tough business environment. Future research directions are provided. recommend owners managers sector’s should invest promote accordance concepts.

Язык: Английский

Channel Selection and Sustainable Low Carbon Strategies with Cap-and-Trade Regulations

Sustainability, Год журнала: 2025, Номер 17(4), С. 1463 - 1463

Опубликована: Фев. 11, 2025

Environmental protection and low-carbon life are the focus of global attention. This paper adopts Stackelberg’s game method to discuss channel selection. Two decision models involved: (1) model P represents dual-channel structure manufacturer, (2) O retailer. We examined optimal pricing strategy, profit distribution among stakeholders. research showed that, compared O, D always sells more products, has a higher (manufacturer)/lower (retailer) profits than O. The retailer’s offline price exhibits linear decline. At point intersection (0.28, 45.5), in both converge an identical value. From environmental perspective, is environmentally friendly when unit carbon small. Furthermore, emission reduction rate if consumers’ online preference coefficient not high D. Through lens social welfare, sales strategies employed yield welfare benefits those For entire supply chain, choice they on performance welfare. provides application guidance for sustainable development enterprises.

Язык: Английский

Inclusive climate or innovative climate? The mechanism of green transformational leadership motivating green mindfulness

Journal of Environmental Management, Год журнала: 2025, Номер 378, С. 124750 - 124750

Опубликована: Март 3, 2025

Язык: Английский