Sustainability, Год журнала: 2025, Номер 17(7), С. 2789 - 2789
Опубликована: Март 21, 2025
Within the global wave of manufacturing intelligence, AI technologies are revolutionizing industrial frameworks through deep integration. As a resource-intensive sector, fashion has become pivotal arena for assessing AI’s role in sustainable development. China, world’s largest apparel producer, faces unique integration challenges, highlighting intersection innovation and sustainability. To further explore impact AI-powered try-on technology on impulsive buying intentions young Chinese consumers, this research utilizes modified version stimulus–organism–response (SOR) model. From lens online shopping, investigates how key features technology, such as visual vividness, interactive control, personalized configuration, ease use, affect intentions. Additionally, study examines mediating roles perceived utilitarian value, hedonic immersion, alongside moderating brand trust. A structured survey was conducted with 366 participants, data were analyzed using partial least squares (PLS) method. The findings reveal that four core attributes have positive effect Furthermore, along influence trust, substantiated. In realm effectively stimulates behavior drives purchases. These results offer valuable theoretical insights enhancing applications, while also providing strategic guidance brands e-commerce platforms developing AI-driven marketing approaches.
Язык: Английский